Managing a Publishing Enterprise Lesson 5 (Ambedkar University)
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Managing a Publishing Enterprise Lesson 5 (Ambedkar University)

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Traditional sales and the changing face of sales. The customer is king but he now has choices. What sort of sales team would you put together to address these challenges?

Traditional sales and the changing face of sales. The customer is king but he now has choices. What sort of sales team would you put together to address these challenges?

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  • Publishing vision is the primary source but over time a publishing house could develop subject specialties OR want to develop specialties. New subject areas or new domains may become relevant. A publishing house must ensure it keeps track of these developments.
  • ----- Meeting Notes (31/08/2013 15:45) ----- Make a list of tasks to schedule

Managing a Publishing Enterprise Lesson 5 (Ambedkar University) Managing a Publishing Enterprise Lesson 5 (Ambedkar University) Presentation Transcript

  • Los Angeles | London | New Delhi Singapore | Washington DC Managing a Publishing House Post Graduate Diploma in Publishing Ambedkar University, New Delhi Lesson 5 – Content dissemination (sales)
  • Los Angeles | London | New Delhi Singapore | Washington DC Los Angeles | London | New Delhi Singapore | Washington DC Discussion
  • Los Angeles | London | New Delhi Singapore | Washington DC Content dissemination
  • Los Angeles | London | New Delhi Singapore | Washington DC Los Angeles | London | New Delhi Singapore | Washington DC Best Sales Channel
  • Los Angeles | London | New Delhi Singapore | Washington DC Los Angeles | London | New Delhi Singapore | Washington DC Sales (simple traditional)
  • Los Angeles | London | New Delhi Singapore | Washington DC Los Angeles | London | New Delhi Singapore | Washington DC Sales (online)
  • Los Angeles | London | New Delhi Singapore | Washington DC Alternate sales (traditional) Los Angeles | London | New Delhi Singapore | Washington DC
  • Los Angeles | London | New Delhi Singapore | Washington DC Digital sales Los Angeles | London | New Delhi Singapore | Washington DC
  • Los Angeles | London | New Delhi Singapore | Washington DC Sale possibilities today
  • Los Angeles | London | New Delhi Singapore | Washington DC Sales policies • Credit period • Sales returns • Discount • Target driven incentive • Special sales • Stock clearance • Stock management
  • Los Angeles | London | New Delhi Singapore | Washington DC Capturing cost centers in sales