Los Angeles | London | New Delhi
Singapore | Washington DC
Managing a Publishing House
Post Graduate Diploma in
Publishing...
Los Angeles | London | New Delhi
Singapore | Washington DC
Los Angeles | London | New Delhi
Singapore | Washington DC
Disc...
Los Angeles | London | New Delhi
Singapore | Washington DC
Content dissemination
Los Angeles | London | New Delhi
Singapore | Washington DC
Los Angeles | London | New Delhi
Singapore | Washington DC
Best...
Los Angeles | London | New Delhi
Singapore | Washington DC
Los Angeles | London | New Delhi
Singapore | Washington DC
Sale...
Los Angeles | London | New Delhi
Singapore | Washington DC
Los Angeles | London | New Delhi
Singapore | Washington DC
Sale...
Los Angeles | London | New Delhi
Singapore | Washington DC
Alternate sales (traditional)
Los Angeles | London | New Delhi
...
Los Angeles | London | New Delhi
Singapore | Washington DC
Digital sales
Los Angeles | London | New Delhi
Singapore | Wash...
Los Angeles | London | New Delhi
Singapore | Washington DC
Sale possibilities today
Los Angeles | London | New Delhi
Singapore | Washington DC
Sales policies
• Credit period
• Sales returns
• Discount
• Tar...
Los Angeles | London | New Delhi
Singapore | Washington DC
Capturing cost centers in sales
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Managing a Publishing Enterprise Lesson 5 (Ambedkar University)

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Traditional sales and the changing face of sales. The customer is king but he now has choices. What sort of sales team would you put together to address these challenges?

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  • Publishing vision is the primary source but over time a publishing house could develop subject specialties OR want to develop specialties. New subject areas or new domains may become relevant. A publishing house must ensure it keeps track of these developments.
  • ----- Meeting Notes (31/08/2013 15:45) ----- Make a list of tasks to schedule
  • Managing a Publishing Enterprise Lesson 5 (Ambedkar University)

    1. 1. Los Angeles | London | New Delhi Singapore | Washington DC Managing a Publishing House Post Graduate Diploma in Publishing Ambedkar University, New Delhi Lesson 5 – Content dissemination (sales)
    2. 2. Los Angeles | London | New Delhi Singapore | Washington DC Los Angeles | London | New Delhi Singapore | Washington DC Discussion
    3. 3. Los Angeles | London | New Delhi Singapore | Washington DC Content dissemination
    4. 4. Los Angeles | London | New Delhi Singapore | Washington DC Los Angeles | London | New Delhi Singapore | Washington DC Best Sales Channel
    5. 5. Los Angeles | London | New Delhi Singapore | Washington DC Los Angeles | London | New Delhi Singapore | Washington DC Sales (simple traditional)
    6. 6. Los Angeles | London | New Delhi Singapore | Washington DC Los Angeles | London | New Delhi Singapore | Washington DC Sales (online)
    7. 7. Los Angeles | London | New Delhi Singapore | Washington DC Alternate sales (traditional) Los Angeles | London | New Delhi Singapore | Washington DC
    8. 8. Los Angeles | London | New Delhi Singapore | Washington DC Digital sales Los Angeles | London | New Delhi Singapore | Washington DC
    9. 9. Los Angeles | London | New Delhi Singapore | Washington DC Sale possibilities today
    10. 10. Los Angeles | London | New Delhi Singapore | Washington DC Sales policies • Credit period • Sales returns • Discount • Target driven incentive • Special sales • Stock clearance • Stock management
    11. 11. Los Angeles | London | New Delhi Singapore | Washington DC Capturing cost centers in sales
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