Los Angeles | London | New Delhi
Singapore | Washington DC
Managing a Publishing House
Post Graduate Diploma in Publishing...
Los Angeles | London | New Delhi
Singapore | Washington DC
Los Angeles | London | New Delhi
Singapore | Washington DC
Disc...
Los Angeles | London | New Delhi
Singapore | Washington DC
Content dissemination
Los Angeles | London | New Delhi
Singapore | Washington DC
Marketing Department (traditional)
Los Angeles | London | New D...
Los Angeles | London | New Delhi
Singapore | Washington DC
Today’s Marketing Department
Los Angeles | London | New Delhi
S...
Los Angeles | London | New Delhi
Singapore | Washington DC
Today’s Marketing Department
Los Angeles | London | New Delhi
Singapore | Washington DC
Marketing: developing core strengths
Vendor or own the followin...
Los Angeles | London | New Delhi
Singapore | Washington DC
Marketing: developing core strengths
Vendor or own the followin...
Los Angeles | London | New Delhi
Singapore | Washington DC
Capturing marketing cost centers
Los Angeles | London | New Delhi
Singapore | Washington DC
Capturing marketing cost centers
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Managing a Publishing Enterprise - Lesson 4 (Ambedkar University)

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The 4th Lesson. This one covers marketing in a traditional publishing enterprise, and possibilities for the future.

Published in: Education, Travel
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  • Marketing: the force that creates awareness, manages your brand and drives sales
  • Managing a Publishing Enterprise - Lesson 4 (Ambedkar University)

    1. 1. Los Angeles | London | New Delhi Singapore | Washington DC Managing a Publishing House Post Graduate Diploma in Publishing Ambedkar University, New Delhi Lesson 4 – Content dissemination (marketing)
    2. 2. Los Angeles | London | New Delhi Singapore | Washington DC Los Angeles | London | New Delhi Singapore | Washington DC Discussion
    3. 3. Los Angeles | London | New Delhi Singapore | Washington DC Content dissemination
    4. 4. Los Angeles | London | New Delhi Singapore | Washington DC Marketing Department (traditional) Los Angeles | London | New Delhi Singapore | Washington DC
    5. 5. Los Angeles | London | New Delhi Singapore | Washington DC Today’s Marketing Department Los Angeles | London | New Delhi Singapore | Washington DC
    6. 6. Los Angeles | London | New Delhi Singapore | Washington DC Today’s Marketing Department
    7. 7. Los Angeles | London | New Delhi Singapore | Washington DC Marketing: developing core strengths Vendor or own the following? •Design team •PR and branding team •Data management team •Data processing team •Content collation team •Web management team
    8. 8. Los Angeles | London | New Delhi Singapore | Washington DC Marketing: developing core strengths Vendor or own the following? •Collateral printing •Collateral mailing •Content typesetting and proofing •Bulk emailing •Data set sourcing •Venue sourcing •Media research (tenders, news reports, Google feeds)
    9. 9. Los Angeles | London | New Delhi Singapore | Washington DC Capturing marketing cost centers
    10. 10. Los Angeles | London | New Delhi Singapore | Washington DC Capturing marketing cost centers
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