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Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
Asianpaints ppt
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Asianpaints ppt

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  1. a
  2. MARKET SHARE OF MAJOR PLAYERS IN INDIA UNORGANIZED ASIAN PAINTS SECTOR 32% 35% BERGER KANSAI 11% 11% OTHERS 5% ICI(AKZO NOBEL) 6%
  3. COMPANIES REPORT CARDCompany 10 year X-ray Future prospectsAsian paints Green GreenKansai Nerolac Orange GreenBerger paints Green GreenAkzo Nobel Red OrangeShalimar paints Orange orange
  4. INDIAN PAINT INDUSTRY GROWTH IN VOLUMES 18% 18% 16% 16% 14% 14%13% 13% 2005 2006 2007 2008 2009 2010 2011(E) 2012(E)
  5. REVENUE BREAK DOWN OF INDIAN PAINT INDUSTRY EXTERIOR WOOD FINISH EMULSION 2% 12% INTERIOREMULSION ENAMELS 17% 50% DISTEMPER 19%
  6. WORKING OF PAINT PLANT
  7. EVERY HOMEHAS A STORY TOTELL….
  8. INTRODUCTION• Started By -- CHAMPAK LAL CHOKSEY -- CHIMAN LAL CHOKSI --SURYA KANT DANI --ARVIND VAKIL• ON 1st feb,1942• Manufactured paint in a GARAGE of BOMBAY• THE ASIAN OIL & PAINT CO. -Randomly picked from TELEPHONE DIRECTORY
  9. JOURNEY OF ASIAN PAINT 0.35 million(1945)-77.06million(2011)• 1945- Registered as PVT.CO.• 1954- Mascot-GATTU by R.K.LAKSHMAN• 1965- ASIAN OIL & PAINT PVT.LTD changed to ASIAN PAINTS (INDIAN)PVT.LTD• 1968- MARKET LEADER• 1973- converted to PUBLIC LTD.CO.• 1974- BHANDUP(M.H.) declared largest paint factoty• 1985- 3rd plant at patancheru(A.P.) near hyderabad 4th plant in KASNA (U.P.) & agreement with NIPPON of JAPAN• 1990- ASIAN PAINTS joint ventures in FIJI ,TONGA,NEPAL,SRILANKA• 1996- 5th plant in RATNAGIRI.• 2000- year of GLOBALISATION• plant in OMAN & MAURITIUS & acquired business of PACIFIC PAINTS(AUSTRALIA) &DELMEGE FORSYTH &CO. of SRILANKA 2006 –plant at baddi for powder coating• 2008- constuction of new plant at rohtak
  10. ASIAN PAINT- CURRENT POSITION• India’s largest paint company• Asia’s third largest paint company, with a turnover of Rs 77.06 billion• Forbes Global -among the 200 Best Small Companies(2002,2003) and presented the Best under a Billion award(ASIA’s), to the company.• Asian Paints is the only paint company in the world to receive this recognition(2005,2006,2007).• Double the size of any other paint company in India.• IN Asias Fab 50 List by Forbes Asia Magazine (Sept 2011 Issue)• New plant at pune• 87th valuable brand in india
  11. Asian paints world wide plants
  12. ASIAN PAINT SALES OUTSIDE INDIA SOUTH PACIFIC 7%SOUTH EAST ASIA 8% SOUTH ASIA 15% MIDDLE EAST 54% CARIBBEAN 16%
  13. STRATEGIES• REMOTEST CORNER• SMALLER TOWNS• GATTU• SMALL PACKS• CLOSE RELATION WITH DEALERS• 1990s-Target by LOWERING prices(consumers are brand consicous and involved)• Logo was changed• O & M strategy of EVERY HOME HAS A STORY TO TELL• VERTICAL INTEGRATION (PENTAERYTHRITOL & PHTHALIC ANHYDRIDE(PAN)• 1998- SHADECARD,one stop colour machine,excusive showroom in mumbai• 2004 –positioned as umbrella brand,• 2007-TIE UP WITH IIT• HORIZONTAL INTEGRATION (VINYL PYRINDINE LATEX)FOR RUBBER TYRES• Early 2000 Direct link with customers through help lines.• Covers all the segment , KIDS WORLD,PAINT CALCULATOR• Discounts to attract retailers , PROFESSIONAL PAINTING SERVICE• Ads creates emotional. psychological and social contact among the customers
  14. Overall share asian paints Industrial segment 7 ASIAN 9 nerolac 33 PAINTS 8 15 9 9 NEROLAC berger paint10 BERGER 18 icl paint 41 ICL
  15. s ASIAN PAINTS PRODUCTS LINE Decorative >Ancillaries Industrial AUTOMOTIVE paints•Wall Primer •Exterior •Protective •Deltron•Primer walls Coatings •Delfleet•Wall Putty •Ace.apex etc •Floor coatings •2K Nexa•Redoxide OilPrimer (Rust •Interior walls •Powder Coating AutocolorProtector) •Royale •Road Marking•Thinner •Emulsion •PhthalicMelamyne •enamels •Road makingsBrushing •Utsav•Wood Stains •Metal•Knifing Paste surfacesFiller •Wood•Exterior Sealer surfaces•Wood Filler•Floor Colour
  16. MARKETING MIX PRICE PRODUCT/QUALITY -WALL PAINTS-ROYAL FOR PREMIUM SEGMENT -METAL PAINTS-APCOLITE FOR MIDDLE SEGMENT -WOOD FINISHES-TRACTOR,UTSAV FOR LOWER SEGMENT -BACKWARD INTEGRATION (PAN) -PYRINEDINE LATEX FOR RUBBER TYRES 4p’s of ASIAN PAINTS PLACE/DISTRIBUTION PROMOTION/ADVERTISEMENT -23 PLANTS -WARRANTY SCHEME -90 DEPOTS -50 ML PACKS -2500 SKU’S -GATTU - SAIF ALI KHAN (ROYAL)FOR PREMIUM CLASS -27000 RETAILERS -BADIYA HAI CAMPAIGN(MIDDLE CLASS HOUSEHOLDS)
  17. DISTRIBUTION CHANNEL 800 RAW MATERIAL SUPPLIERS 350 PACKING MATERIAL VENDORS 2 CHEMICAL PLANTS,21 MANUFACTURING CENTRES,OPERATING IN 17 COUNTRIES,6 SUBSIDARIES 4500 EMPLOYEES,SERVICING CONSUMERS IN 65 COUNTRIES 6 DIVISIONS90 DEPOTS,2500 SKU’S,27000 RETAILERS,95000 SUB RETAILERS
  18. STREGNTH WEAKNESS -market leader(32% share) Industrial business performing below par -capacity expansion plans -hiccups in international business(strife in -Pricing power egypt , bahrain) -manufactures PAN -international presence restricted to small pockets -wide distribution network -Gattu SWOT analysis OPPORTUNITIES THREATSIncreasing market share in industrial share Domination of few foreign players Developing market in automobile sector High tech instant spot fixing colour Automated paint blending in retail points
  19. BCG matrix CASH COWS STARS-WALL PAINTS(INTERIOR&EXTERIOR -METAL/INDUSTRIAL PAINTS PAINTS) -wood finishes(vamish,polish) -DECORATIVE PAINTS BCG MATRIX Question marks Dogs -APIL produts launched in abroad -marine paints,automotive paints thro’ joint ventures in and others(black board paints)fiji,nepal,solomon,islands,australia
  20. Turning Points in the Paint Industry of India• Governed by FERA (Foreign Exchange Regulations Act) and MRTP (Monopolies & Restrictive Trade Practices Act)• Restricted from enhancing their production capacity. With the advent of liberalization these shackles were taken off and the industry expanded.• Reduction of import duty from 40% to 15.3%
  21. ASIAN PAINTS SALES AND GROWTH SALES200000 30180000160000 25140000 20120000100000 15 y-o-y 80000 growth 60000 sales 10 40000 5 20000 0 0 2007 2008 2009 2010
  22. Q1.THE CUSTOMER TODAY IS MUCH MORE INVOLVED WITH THEPROCESS OF PAINTING AND IS LOOKING AT THE WHOLEEXPERIENCE OF INTERIOR DECORATIN AS WELL AS PAINTING AS ANEXPRESSION OF THEIR PERSONALITIES.THEY ARE BUYING INTO APRODUCT THAT’S PROMISING SELF EXPRESSION SOPHISTICATIONTCHNOLOGY AND EVEN SERVICESQ2.HOW SHOULD APIL’S ADVERTISING EVOLVE ITSELF TO REMAINCONTINUOSLY RELEVANT TO THESE CUSTOMER? ANS- ASIAN PAINTS GIVES THE WARRANTY OF PAINTS FOR 7 YEARS ASIAN PAINTS SAME PRICE WITH OTHER USES THE SMALL PACKS WIDE COLLECTION OF SHADE CARDS
  23. • ASIAN PAINTS
  24. Q3. HOW SHOULD APIL AS A MARKET LEADER IN DECORATIVE PAINT CATEOGRY UPGRADE ITS CUSTOMERS TO VALUE ADDED/SUPERIOR QUALITY/HIGH MARGIN PRODUTSANS- HIGH CLASS PRODUCTS RURAL CUSTOMERS-DARK COLOURS URBAN CUSTOMERS-LIGHT COLOURS
  25. LIFE CYCLE OF ASIAN PAINTSPERIOD PHASE STRATEGY1942-1967 Evolution Comp from MNC , innovations ,quality1967-1982 Extension/consolidation Across border , innovation in new categories1982-1986 Years of excellence Campaign spectrum of excellence , connectivity with sales set1987-1997 Moving closer to Celebrate with asian consumer paints1997-1999 Changing rules of game Helpline , paint calculator , shade card2000 onwards The new asian paint CRM
  26. PAINTERS SAHIL DUDEJA SAHIL SHARMA VIVEK KWATRA ANKUSH PADHA MADHAV SOOD

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