Pricing ss StrategyPresented By: Ashutosh Pandey Vivek Kumar Dwivedi
Content• History of Aviation Industry in India• Private players in India• Pricing strategy
Aviation IndustryOne of the fastest growing Industry in the world. Origin of Indian Aviation Industry can be traced back to the year 1912. India has the private airlines as its key player.75 % of the market share owned by private player.
Contd……• Main Player in the aviation Industry--- Jet airways Indigo Kingfisher Spice jet Air India
Price The Price segments that kingfisher targets in the higher income group as well as the upper middle class background.Some of the services offered by kingfisher do emphasis on their policy to target those segments which are willing to pay for luxury.
Kingfisher Airlines being a premium airline adopt a premium pricing strategy.Kingfisher Red its low fare arm adopts a low fare pricing.Also they are deciding price as per fuel rate and dollar rate.
Kingfisher AirlinesKingfisher Kingfisher Kingfisher Red First class