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Target Corporation - Brand Management
 

Target Corporation - Brand Management

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A brand management project presentation on Target corporations positioning and communication vis-a-vis its competitors Walmart, Kmart etc.

A brand management project presentation on Target corporations positioning and communication vis-a-vis its competitors Walmart, Kmart etc.

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  • Target Center – Basket ball arena – Minnesota TimberwolvesNASCAR and Indycar sponsorships MuseumsMuseum of Modern Art, ManhattanMuseum of Contemporary Art in Chicago, ILBrooklyn Museum Walker Art CenterBoston Children’s museumMinnesota Children’s museum
  • Target’s core mass merchandiser operations face an unpromising future in North America. With growth already constrained by maturity, the channel is seeing consumers increasingly drawn to the more wide-ranging offer of hypermarkets Private label thus helps to maintain the company’s upmarket image through the development of products that tap into trends such as the growing demand for health and wellness products. innovation has focused on the Archer Farm brand, introducing an organic range in 2006 and removing trans fats in 2007. The brand has also seen the introduction of upgraded packaging, such as a crisps/chips bag which is resealable with a zipper.
  • Internet sales – 2.7%

Target Corporation - Brand Management Target Corporation - Brand Management Presentation Transcript