Humanize the android

theLearning from Cognitive Psychology & Game Mechanics to create apps with soul

@vivekjuneja#droidconIN#android#ux

"With Android, people were not responding emotionally, they werent forming emotional relationships with the product. They needed it, but they didnt + necessarily love it.“+http://www.theverge.com/2011/10/18/exclusive-matias-duarte-ice-cream-sandwich-galaxy-nexus/

What are wetalking about

5lessons

Cognitive Psychology study of how people perceive, remember, think, speak, and solve problems

Cognitive Psychology at work

Game Mechanics constructs of rules intended to produce an enjoyable game or gameplay

Gamification in the real world

5lessons reputation motivation choice attention habit

• decision making choice• paradox of choice reputation• cognitive load motivation attention habit

decision making best possible decision, least possible effort two minds of decisions – Gut and Head choiceHow to design interactions that assist usersin making best decisions in limited time

decision making choice

paradox of choicethe dopamine effectlesser choices, better decisions choiceHow to make dopamine part of the brainhappy, and still allow people to make betterchoices

paradox of choice choice

cognitive load emotional brain kicks in mental shortcuts choiceHow to reduce the load on the user’s brainand make the application experience easy

cognitive load choice

choiceHigh Cognitive loadToo many choices

choice Low Cognitive load Grouped choices

• social validation choice• mirror effect reputation motivation attention habit

social validationsocial feedbacksocial expectations reputationHow to integrate social aspect of humans inthe mobile app ?

• social validation choice• mirror effect reputation motivation attention habit

mirror effectimitation neuronsrecommendations reputationHow to craft a story around the app ?

reputation story telling show the user

reputation bring your friends share with friends

• intrinsic• extrinsic choice reputation motivation attention habit

intrinsic desire of power goal oriented motivationHow do I make my application designsuch that the user feels in control ?

• intrinsic• extrinsic choice reputation motivation attention habit

extrinsic aversion to failure social feedback motivationHow do I give positive motivation tomy users ?

extrinsicEconomist.com subscription – US $59.00One-year subscription to Economist.com.Print subscription – US $125.00One-year subscription to the print edition of TheEconomist.Print & web subscription – US $125.00One-year subscription to the print edition of TheEconomist and online access to all articles from The motivationEconomist since 1997.

extrinsicEconomist.com subscription – US $59.00One-year subscription to Economist.com.Print subscription – US $125.00One-year subscription to the print edition of TheEconomist.Print & web subscription – US $125.00One-year subscription to the print edition of The motivationEconomist and online access to all articles from TheEconomist since 1997.

motivation badges, recognition fun

motivation competition meaningful goals

• cognitive focus• old brain choice reputation motivation attention habit

cognitive focushumans can’t multi-taskHow can I structure the featuresin my app that allows for partialattention by the user ? attention

• cognitive focus• old brain choice reputation motivation attention habit

old brainhunger to mate is dangerousold is powerfulHow do I make user trust myapplication ? attention

attentionfocus on what’s important

attention user is safe

• expectations• good vs. bad choice reputation motivation attention habit

expectations exploit the shortcut decrease stress, increase joyHow to allow the user interactions forthe mobile app utilize the alreadyexisting knowledge of the user habit

• expectations• good vs. bad choice reputation motivation attention habit

good vs. bad create new habits punish for bad, award the goodWhat incentives you can integrateinside your app to create positivehabits for the user ? habit

habitKick the nicotine

What next

What next Research Apply Iterate Test

About Me @ www.vivekjuneja.in / @vivekjuneja User Group Bangalore

Thanks ~Build apps with Soul~All images used in presentation belong to their respective owners

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Humanize the android

by Vivek Juneja

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