Situational Analysis of Bacardi Ltd.<br />
About Bacardi<br />Founded by Facundu Bacardi in 1862<br />Headquarter in Hamilton, Bermuda<br />Best known as a producer ...
Promoters of the company<br />Facundo L. Bacardi<br />Bernard F. Ramirez<br />Charles M. Hernandez<br />
Vision & Mission of the company<br />Maintain the quality & taste<br />Be the superior brand<br />Leader in the alcoholic ...
Product range<br />Bacardi Rum<br />Greygoose Vodka<br />Dewar’s blended scotch whiskey<br />Bombay sapphire gin <br />Eri...
Current range of the product<br />Rum brands<br />Bacardi Superior, Bacardi 151 degree, Castillo Silver/Gold/Spiced, Palma...
to be continued….<br />Single malt scotch whiskey<br />Aberfeldy, Glen Deveron, Aultmore<br />Gin brands<br />Bombay, Bomb...
Thank You<br />
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Situational analysis of bacardi ltd for Marcom

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Situational analysis of bacardi ltd for Marcom

  1. 1. Situational Analysis of Bacardi Ltd.<br />
  2. 2. About Bacardi<br />Founded by Facundu Bacardi in 1862<br />Headquarter in Hamilton, Bermuda<br />Best known as a producer of rum<br />Sales in excess of 200 million bottles per year<br />Operates in 100 countries<br />Total sales in 2009 was $6.2 million<br />
  3. 3. Promoters of the company<br />Facundo L. Bacardi<br />Bernard F. Ramirez<br />Charles M. Hernandez<br />
  4. 4. Vision & Mission of the company<br />Maintain the quality & taste<br />Be the superior brand<br />Leader in the alcoholic beverage segment<br />
  5. 5. Product range<br />Bacardi Rum<br />Greygoose Vodka<br />Dewar’s blended scotch whiskey<br />Bombay sapphire gin <br />Eristoff Vodka<br />Cazadorestequilla<br />Martini Wine<br />
  6. 6. Current range of the product<br />Rum brands<br />Bacardi Superior, Bacardi 151 degree, Castillo Silver/Gold/Spiced, Palmas, Estilar<br />Flavored Rum<br />Bacardi Limon, Bacardi O, Bacardi Razz/Berry, Bacardi Coco<br />Vodka brands<br />Greygoose, Russian Prince Natasha<br />Scotch whiskey brand<br />Dewar’s White label, Black label, Signature<br />
  7. 7. to be continued….<br />Single malt scotch whiskey<br />Aberfeldy, Glen Deveron, Aultmore<br />Gin brands<br />Bombay, Bombay sapphire, Bosford<br />Tequilla brands<br />Cazadoreblanco, Corzo, Camino Real<br />Brandy brands – Viejo Vergel<br />Liquor brands <br />Get27/3, B&B<br />
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  22. 22. Thank You<br />
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