Situational analysis of bacardi ltd for Marcom
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Situational analysis of bacardi ltd for Marcom Presentation Transcript

  • 1. Situational Analysis of Bacardi Ltd.
  • 2. About Bacardi
    Founded by Facundu Bacardi in 1862
    Headquarter in Hamilton, Bermuda
    Best known as a producer of rum
    Sales in excess of 200 million bottles per year
    Operates in 100 countries
    Total sales in 2009 was $6.2 million
  • 3. Promoters of the company
    Facundo L. Bacardi
    Bernard F. Ramirez
    Charles M. Hernandez
  • 4. Vision & Mission of the company
    Maintain the quality & taste
    Be the superior brand
    Leader in the alcoholic beverage segment
  • 5. Product range
    Bacardi Rum
    Greygoose Vodka
    Dewar’s blended scotch whiskey
    Bombay sapphire gin
    Eristoff Vodka
    Cazadorestequilla
    Martini Wine
  • 6. Current range of the product
    Rum brands
    Bacardi Superior, Bacardi 151 degree, Castillo Silver/Gold/Spiced, Palmas, Estilar
    Flavored Rum
    Bacardi Limon, Bacardi O, Bacardi Razz/Berry, Bacardi Coco
    Vodka brands
    Greygoose, Russian Prince Natasha
    Scotch whiskey brand
    Dewar’s White label, Black label, Signature
  • 7. to be continued….
    Single malt scotch whiskey
    Aberfeldy, Glen Deveron, Aultmore
    Gin brands
    Bombay, Bombay sapphire, Bosford
    Tequilla brands
    Cazadoreblanco, Corzo, Camino Real
    Brandy brands – Viejo Vergel
    Liquor brands
    Get27/3, B&B
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  • 22. Thank You