The concept of strategy is ancient. The word itselfcomes from the Greek strategia, Which means thescience or art of being general. Effective Greekgenerals needed to Lead an army ,win and holdterritory, protect cities from invasion, and wipe outthe Enemy.The Greek knew that strategy was more thanfighting battles.Effective generals had to determine right line ofsupply, decide when to fight and when not tofight, and manage the army relationship withcitizens, politicians, and diplomats .
• The company’s long-term plan for how it will balance its internal strengths and weaknesses with its external opportunities and threats to maintain a competitive advantage.• "Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations".
Hierarchy of plan Strategy plan Operational plan
Mission and objectiveEnvironmental scanning Strategy formulationStrategy implementation Strategic control
The mission statement describes the companys business vision, includingthe unchanging values and purpose of the firm and forward-looking visionarygoals that guide the pursuit of future opportunities
•) 2. The environmental scan includes the following components: Internal analysis of the firm •Internal analysis •External analysis
5.The implementation of the strategy must be monitored andadjustments made as needed.Evaluation and control consists of the following steps:1. Define parameters to be measured2. Perform measurements3. Compare measured results to the pre-defined standard4. Make necessary changes
JAPANESE LUXURY CARS OVERTAKEAMERICAN CARS IN US MARKET MISSION TO GET MAX PROFIT ENVIRONMENTAL SCANNING COMPETITIVE SCENARIO CRITICAL SUCCESS FACTORS POTENTIAL CHALLENGES STRATEGY FORMULATION QUALITY IMPROVEMENT FUEL EFFICIENCY PRICING STRATEGY