INTRODUCTION•Titan Industries was established in 1984 as a joint venturebetween the Tata Group and Tamil Nadu IndustrialDevelopment Corporation (TIDCO).•Founder of titan is XERXES DESAI.•The CEO of titan is BHASKAR BHATT.•The company set up its corporate office in Bengaluru(Karnataka) and its watch manufacturing facility in Hosur(Tamil Nadu).
•Titan is the largest watch company in India and the fifthlargest in the world.•Titan manufactures over 100 million watches across 30countries and cumulative.•The company has manufactured more than a 100millionwatches till date; and has a customer base of over80 million.•Titan is one of Indias leading watch brands that broughtabout a paradigm shift in the Indian watch market , offeringquartz technology with international styling.
ADVERTISING & PROMOTIONsonata • Jingle tune(Integral Part of BrandsFastrack Dash identity) • Celebrated milestone of 50 million watches by humming tune competition • Oversees Advertising by addressing social Edge steel issues and Portraying personalities like Mother Raga Teresa,Mahatma Gandhi, Einstein • Titan Signet ProgrammeNebula Xylys
PLACE Direct Dealers Time Zone & Non-traditional Outlets PRICEMass (Rs.350-600)Popular (Rs.600-900)Premium (Rs.900-1500)Super-premium (Rs.1500-8000)Connoisseur segments (above Rs.8000 to Rs.150000)
PROMOTION Aamir Khan as brand ambassador Mahendra Singh Dhoni for Sonata Rani Mukherjee for Raga Festival Offers Creative Advertising
FINANCIAL STRATEGY• Year-over-year sales growth of 57.5% during the last quarter.• The company has reported $795.4 million in sales over the past 12 months.• The company is expected to report $1 billion in sales in the next fiscal year.
FINANCIAL STATEMENTCurrency in Millions of Indian Rupees As of: Mar 2008 Mar 2009 Mar 2010TOTAL REVENUES 29,983.6 38,326.4 46,771.6Cost of Goods Sold 21,512.5 28,054.0 34,680.0GROSS PROFIT 8,471.0 10,272.4 12,091.6OPERATING EXPENSES 5,818.5 7,765.2 8,313.4OPERATING INCOME 2,652.5 2,507.2 3,778.2EBT 1,176.9 868.0 1,265.2NET INCOME 1,475.6 1,639.22,513.0