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Twitter Power


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Twitter is one of the most powerful tools for social media and communication. This presentation highlights how Twitter can be used effectively and presents case studies on how a few celebrities are …

Twitter is one of the most powerful tools for social media and communication. This presentation highlights how Twitter can be used effectively and presents case studies on how a few celebrities are using twitter.

Published in: Business, Technology, Design

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  • 1. Twitter Power Vivek Bhargava CEO, Communicate2
  • 2. Introduction to Social Media  Social Media – Platform where Conversations are created  Social Media Sites don’t write articles or posts They don’t Upload Movies or Images Users do all of that on its behalf What is Social Media  Content Created by its Audience The video explains how social media is the next revolution in advertising
  • 3. Introduction to Social Media (Contd) Social Media A category of sites that is based on user participation and user-generated content Facebook  More than 400 Million active users.  More than 3.5 million events created each month  More than 1400 people become fans of Pages every minute Twitter  Launched in March 2006  By March 2008, 2800 messages sent a minute between more than 1 million users  Largest age demographic is 35-44 yr olds
  • 4. Introduction to Social Media (Contd)  Different types of Social Networking Sites  Blogs  Membership Sites  Photo Sites  Microblogging
  • 5. What is Twitter  Send short updates to people  Anyone who visits your profile can see all your outgoing tweets.  Power of Twitter’s immediate feedback  2 way communication tool  Instant access to smart people 24X7
  • 6. Twitter Life Cycle Twitter
  • 7. Reasons To Join Twitter Follow Celebrities Learn Ways to do Things Tracking People Source : 11 Reasons to Join Twitter by VivekBhargava :
  • 8. Getting Started  Name/Username  The name represents you  Its about what you are doing or what your company or website is doing  E-mail  Time Zone  One Line Bio The video displays the step-by-step procedure to create an account in Twitter The video shows how you can create an attractive profile on Twitter
  • 9. Getting Started (Contd)  Change Background Image and color  Choosing the Right Colors –  Text : Color of words on the sidebar to the right  Links : Should always be blue  Bio Sidebar : Should always be a light color (E.g. Grey)  Sidebar Border : Should be a prominent colour
  • 10. Getting Started (Contd)  Open multiple accounts  Tweet about different subjects on multiple timelines  Send your first tweet – could be anything. “Joining Twitter” is good enough  Follow some people
  • 11. Choosing Followers  Focus on Quality Vs Quantity  For mass following, follow 7000-8000 people  For Quality followers, make a targeted search  Use  Narrow your search to key people (With Photo, Profile and regular Tweeting)
  • 12. Choosing Followers (Contd)  Try keywords like “Guide”, “Guru”, “Expert”, etc  Follow them  Gain their friendship and respect  Tell them something they don’t already know
  • 13. Choosing Followers (Contd) 6 Strategies to reach masses – 1. Look for people you already know 2. Tweet your blog 3. Pay your followers – Give away freebies 4. Respond to requests 5. Use more social media sites to promote Twitter 6. Add Twitter name in your signatures
  • 14. Art of Tweeting  Don’t spam  Give credit to those who retweet  Follow people who follow you The video talks about different types of tweets 1. Social Chit-Chat 2. Sharing of Information 3. Engage with People The video talks about how tweets can be rephrased so that readers find them interesting
  • 15. How to be Interesting on Twitter  Tweets with a link  Opinion Tweets – This is what I am thinking right now  Mission accomplished tweets – This is what I have just done Vivek Bhargava Speaks
  • 16. How to be Interesting on Twitter (Contd)  Entertainment Tweets – I’m making you laugh now  Question Tweets – can you help me do something now  Picture Tweets – Look at what I’ve been doing
  • 17. Connect with Customers Through Twitter  Most Dedicated customers – Your Followers  Followers may want to contribute  Give followers a sneak peek before a major release  Viral Marketing
  • 18. Discovering your Promoters, Fans  Use to keep track of 3 keywords  Use to see whose been talking about you  Follow people who tweet about you  Bring them into your conversations  Ask them questions that require their help
  • 19. The video gives insights into Dell’s Social Media Strategy
  • 20. Companies Using Twitter
  • 21. Problem Need for faster and more personal ways to connect with soda drinkers, other than toll free numbers Using Twitter The Team starts using Twitter in January 2009 to listen to and talk with consumers. (The brand twitters as @Pepsi; the corporation twitters as @PepsiCo.) They are able to reach new audiences Brand Managers respond to negative tweets quickly Case study theme
  • 22. Result  Asking questions works well It generates a lot of Chatter Tracks the number of followers Rates tweet sentiments on a scale from positive to negative
  • 23. Oprah Winfrey on Twitter  In March 2009, Twitter had more than 14 million unique visitors, compared to eight million visitors in February 2009  Twitter gets an endorsement from Oprah  Largest influx of women of a certain age group into the service in one day The video is an extract from The Oprah Winfrey Show - Twitter episode Oprah has more than 3 Million Followers
  • 24. Shahrukh Khan on Twitter  Reaching out to common man  Brand Shahrukh Khan touches every Desktop  People need to know what the star is doing The video gives statistics on the number of followers and the rate at which they grew in a couple of hours
  • 25. Twitter Celebrity Statistics Number of Followers Shahrukh Khan Guy Kawasaki
  • 26. Twitter Celebrity Statistics Number of Followers Gul Panag Ashton Kutcher
  • 27. Twitter Celebrity Statistics Number of Followers Dalai Lama Preity Zinta
  • 28. Twitter Celebrity Statistics Tweet Volume Shahrukh Khan Guy Kawasaki
  • 29. Twitter Celebrity Statistics Tweet Volume Gul Panag Ashton Kutcher
  • 30. Twitter Celebrity Statistics Tweet Volume Dalai Lama Preity Zinta
  • 31. Twitter Celebrity Statistics Top Subject Representation Shahrukh Khan Guy Kawasaki Preity Zinta Ashton Kutcher
  • 32. Twitter Celebrity Statistics Followers by Gender Shahrukh Khan Guy Kawasaki Gul Panag Ashton Kutcher
  • 33. Twitter Celebrity Statistics Followers by Gender Dalai Lama Preity Zinta
  • 34. Twitter Uses  Promote Blogs Online – Send feeds to Twitter  Post big ideas for your followers  Increase Sales  Tweet about special offers (Not more than once a week)  Make the offers really special  Keep the offers targeted
  • 35. Twitter Terminology Replies  Embedding “@twitterusername” in a tweet sends a “reply” to that person, even if you aren’t following him Vivek Bhargava - Replies
  • 36. Twitter Terminology (Contd) Direct Messages  Used for a private conversation.  Can be viewed only by the person you sent it to Retweet  When you see an interesting tweet from someone you are following, forward the tweet to your followers. Vivek Bhargava - Retweets
  • 37. Twitter Terminology (Contd) Hash Tags  Adds tweets to a category  Searches on that hash tag may show your tweet #
  • 38. Twitter Lists  Organize users into groups/lists  Users need not be followed in order to add them to a list
  • 39. Checking Your List Stats  The first tab displays the lists that currently list you as a member The second tab displays lists you may have created
  • 40. The List Page  You can edit the list name as well as delete the list entirely
  • 41. Twitter Feed Management Applications
  • 42. TwitterFeed  Connect feed to social networking channels Hootsuite  Allows you to schedule and update status on social media sites  Manage feeds
  • 43. RSS to Twitter  Send feeds to twitter  Dashboard to track your clicks
  • 44. Twitter Search and Categorization Applications
  • 45. Twellow  Tracks conversations on twitter and places the Twitteres behind them into various categories Clubs tweets into categories
  • 46. TweetDeck  Allows you to group tweets and followers according to subject
  • 47. Twitter Analytics Applications
  • 48. TweetBeep  Sends regular alerts whenever a keyword is used on Twitter
  • 49. TwitterCounter  Statistics of followers, following, and daily tweets  Compare growth of multiple twitter accounts
  • 50. TwitterAnalyzer  Statistics chart about you and your friends behavior on Twitter  See online followers
  • 51. Tweetstats  Statistics including tweets per hour, per month and reply statistics
  • 52. Vivek Bhargava CEO, Communicate2 E-Mail : Twitter : @vivekbhargava SEMPO Webinar – March 31st 2010. Hear from the Masters of Social Media View the Expert Presentation by registering at