2. Advertising persuades potential customers.
Advertising helps to educate the market.
It builds a positive image of the company.
Advertising supports the dealers as well as retailers.
Advertising helps in sustaining the market share of
the established products.
It helps in introducing a new product in the market.
It is useful in securing sales leads.
It tells the target market about the features of the
special product.
3.
4.
5. “When designing an advertisement that promotes
a product or service, ask yourself the following
question- What will a consumer or customer infer from
this advertisement?”
6. Therefore;
“Make sure that all advertisements, in any
form, contain true and accurate statements
that cannot be misinterpreted by a
perspective customer. Make sure that the
stated terms are actually available, and
that required disclosures are included.”
7. 1.ProductRelated Advertising
A. Pioneering Advertising
B. Competitive Advertising
C. Retentive Advertising
2.Public Service Advertising
3.Functional Classification
A. Advertising Based on Demand Influence Level:-
a) Primary Demand (Stimulation).
b)Selective Demand (Stimulation).
B. Institutional Advertising.
C. Product Advertising
8. Through this kind of advertising the company
introduces/launch the product through a big
campaign
