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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Market Trends:Mobile is THE Disruptive Force2Syniverse ProprietaryMobile #1technology priorityfor CIOsApproximately30% of householdsin developedcountries aremobile onlyU.S. total wirelesspenetration is> 100% Over-the-topmessaging hasemerged as asignificant disruptorSource: Belden Partners, CTIA, GartnerUser adoption of mobile applications will accelerate eightfold in the coming three years
The Challenge: Evolving & MeetingNew Customer Expectations3Syniverse ProprietaryIncreasingcomplexity andfragmentationAcceleratingexpectations fromadvertising-drivenconsumerapplicationsProliferation ofcomplexity andreality of economicconditionsUnproven businessmodels, stretchedbudgets, rapidlyevolving technologyand competingprioritiesMobile solutions delivered via the cloud are needed to acceleratetime to value, prove business models and mitigate riskMobile solutions delivered via the cloud are needed to acceleratetime to value, prove business models and mitigate risk
The OpportunitiesEnd UsersBrandHow can we USE MOBILEto offer more relevant,secure transactions?How do we IMPROVE USEREXPERIENCE in allchannels?How can we INCREASERETENTION AND SHARE OFWALLET through proactive,timely offers?How do we REDUCE COSTSwithout sacrificing end-user satisfaction?Revenue and earnings growthShare appreciationROIGeographic ExpansionRisk Reduction4PersonalizationEverywhere, all the time accessMore servicesConsistent experienceRelevant and timely offersSecure transactions
Blasts / AlertsSend text messages to opt-in users. Keep customers informed of promotions, offers &events. All campaigns can be scheduled in advance.Info-on-DemandProvide information via custom keywords. Capture opt-in users for future message blasts.Capture emails with Email Capture to build your email list.Redeemable Couponsand Loyalty ProgramsDistribute coupons redeemable by potential customers who have opted-in to receive yourpromotions. Include promotional codes for additional tracking through the API and reports.Unique, one-time use coupons further provide controls over campaigns.2D/QR Barcodes &Mobile WebpagesCreate quick landing pages and mobile webpages on demand. Tools include CSS integrationand WYSIWYG controls over the creation and management of each site.Geofencing & Location-Based ServicesProvide special offers and messages to subscribers involving geofences and location-basedservices. Unique offers can be managed and delivered via SMS, MMS and mobile web for avariety of promotions and notifications all dependent on the location of the subscriber.Text-to-Win Enable potential users to text in a special keyword to instantly enter to win a prize.Text-for-InfoProvide information on-demand so users learn more about your products orservices. Optionally, users can subscribe to mobile alerts or sign up to receive continuedalerts and updates.6Syniverse ProprietaryMobile Campaign Types
Text-to-VoteHave interested customers text and vote on a topic. Real-time graphs show instant results.Create new lists based on their votes for additional targeting opportunities.Text-to-ScreenAllow participants to instantly submit comments via text to a live screen. Additional outputscan be setup through RSS.Data Collection, Surveys Collect valuable information from consumers through a survey.MMS DeliveryDeliver rich content to customers with MMS and mobile downloads. Complete Carrier-gradeMMS is available when the short code is provisioned with this feature.Website WidgetUse the included Web Widget to build a list and have customers sign up directly. Enablewebsite forms that capture cell phone numbers and build a mobile list of opt-in users whosign up for the service.Custom Applications Utilize the two-way API to build custom mobile messaging applications or interfaces.Mobile WebsitesCreate and manage mobile websites and landing pages. Ideal for capturing data off SMS and2D/QR campaigns. Includes a lite-app feature to save a page on your smartphone.API Ability to be integrate into a variety of custom services through the SOAP-based API.7Syniverse ProprietaryMobile Campaign Types (Cont.)