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Closing the Loop from Impression to Redemption

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  • PPMN 3 core pillars.Emphasize relevancy and redemption as core focuses for todays topic.
  • PPMN 3 core pillars.Emphasize relevancy and redemption as core focuses for todays topic.
  • PPMN 3 core pillars.Emphasize relevancy and redemption as core focuses for todays topic.
  • PPMN 3 core pillars.Emphasize relevancy and redemption as core focuses for todays topic.
  • Consumers are shopping across channels....
  • Creating an omnichannel environment and making it critical for brands and retailers to be present across all consumer touchpoints
  • Creating an omnichannel environment and making it critical for brands and retailers to be present across all consumer touchpoints
  • Despiteonly 6% of consumer time spent on print media, 29% of ad dollars are still flowing to print. Compare that to mobile where consumers are spending a whopping 23% of their time yet only 1% of ad dollars are currently being allocated to mobile.WHY?Web ad spend is catching up…why isn’t mobile?What does web have that mobile doesn’t? 2 things: 1. Identity –based targeting (demo/behavioral targeting, retargeting) and 2. Analytics that afford ROI measurement
  • PPMN 3 core pillars.Emphasize relevancy and redemption as core focuses for todays topic.
  • PPMN’s Roaming GeoFence triggers ad serving to start and stop based on local conditions, including weather, sports scores, flight status, and more. Campaign creative can dynamically update to reflect the consumer’s individual local conditions.
  • PPMN’s Roaming GeoFence triggers ad serving to start and stop based on local conditions, including weather, sports scores, flight status, and more. Campaign creative can dynamically update to reflect the consumer’s individual local conditions.
  • PPMN’s Roaming GeoFence triggers ad serving to start and stop based on local conditions, including weather, sports scores, flight status, and more. Campaign creative can dynamically update to reflect the consumer’s individual local conditions.
  • PPMN’s Roaming GeoFence triggers ad serving to start and stop based on local conditions, including weather, sports scores, flight status, and more. Campaign creative can dynamically update to reflect the consumer’s individual local conditions.
  • PPMN’s Roaming GeoFence triggers ad serving to start and stop based on local conditions, including weather, sports scores, flight status, and more. Campaign creative can dynamically update to reflect the consumer’s individual local conditions.
  • PPMN’s Roaming GeoFence triggers ad serving to start and stop based on local conditions, including weather, sports scores, flight status, and more. Campaign creative can dynamically update to reflect the consumer’s individual local conditions.
  • PPMN’s Roaming GeoFence triggers ad serving to start and stop based on local conditions, including weather, sports scores, flight status, and more. Campaign creative can dynamically update to reflect the consumer’s individual local conditions.
  • PPMN’s Roaming GeoFence triggers ad serving to start and stop based on local conditions, including weather, sports scores, flight status, and more. Campaign creative can dynamically update to reflect the consumer’s individual local conditions.
  • PPMN 3 core pillars.Emphasize relevancy and redemption as core focuses for todays topic.
  • Today PayPal processes the lion share of mobile payments
  • PayPal is the original digital wallet and is poised for dominance based upon our 14 years experience in the space.AMEX only has 102.4M cards out there (Q4 2012 stat)- we've got almost 25% more active customers than they have cardsPayPal added more accounts in Q4 2012 than Amex did for the whole year
  • PayPal leads the competition in terms of both usage and awareness.
  • PayPal is focused on our customers, solving real world problems for consumers to drive usage…making it simple to pay
  • And saving the consumer time with innovative new features such as order ahead that enables customers to “line bust”
  • Merchants are also our customers and so we have developed tools such as Mobile Express Checkout to enable them to optimize conversions in mobile commerce
  • Here are some of the top 100 national retailers that have already signed on for PayPal in store
  • By the end of this year almost 2M merchant locations will accept PayPal ins store
  • To secure ubiquity in offline we are partnering with merchants of all sizes: from SMBs to large merchant retailers and national brands.
  • Here are some of the top 100 national retailers that have already signed on for PayPal in store
  • Here are some of the top 100 national retailers that have already signed on for PayPal in store
  • Transcript

    • 1. Scott HendricksonSenior Director, Advertising SolutionsPayPal Media Network
    • 2. PayPal Media NetworkConnect with 90MM US Shoppers Connect the right offer to the rightconsumerDrive customers to purchase.Connect with over 100MM USshoppers via mobile and onlineConnect the right message to theright consumerDrive shoppers to purchase andclose the loopReach Relevancy Redemption
    • 3. eBay Inc assetsConnect with 90MM US Shoppers Connect the right offer to the rightconsumerDrive customers to purchase.eBayPayPalMagentoBill Me LaterPPMNGSIMiloRed Laser“eBays acquisitions fit together to createa killer shopping machine for the online and offlinefuture of shopping.” – Fast Company
    • 4. Enabling commerceConnect with 90MM US Shoppers Drive customers to purchase.Connect with over 100MM USshoppers via mobile and onlineDrive shoppers to purchase andclose the loop$175B in total commerce in 2012$14B in mobile commerce in 2012Leveraging tools and data to engage customers and drive commerce…Any time. Anywhere. Any way.
    • 5. The omnichannel marketplace
    • 6. Source: comScore study, December 2012
    • 7. The consumer journey has foreverchanged…
    • 8. The effect of mobile on the path to purchase
    • 9. Consumer time spent vs. ad spendAd spend per mediaTime spent per mediaSource: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry Analytics
    • 10. Case studies
    • 11. Halls: Campaign objectiveDrive purchases of Hallscough drops at partnerpharmacy and retaillocations
    • 12. The solution: roaming geo-fences• Geo-fenced location targetingof mobile ads around Hallspartner pharmacy and retailstores• Combine geo-fencing withthird party data feed from CDCto serve ads in “high flu index”areas for increased relevancy
    • 13. Results• Measurement: click-to-map secondary action onmobile landing page as indicator of store foottraffic and purchase intent• A/B test: control was an a geo-targeted nationalcampaign compared against a localized geo-fencecampaign that invoked high flu levels per the CDC• 62.5% higher CTR in campaign using a roaminggeo-fence
    • 14. Best Buy: Campaign objectiveDrive purchases oftelevisions throughmobile and at Best Buystores
    • 15. The solutionReal time inventoryvia Milo surfacesTVs in stock at thelocal storePPMN mobile adsgeo-targetingtrade radius ofBest Buy storesPayPal mobile expresscheckout enablesinstant, easy purchasing
    • 16. The resultsCTR measurement: 1% of all users thatsaw the ad clicked on itMobile commerce measurement: 3%purchased a product for in-store pickup
    • 17. The Home Depot: CampaignobjectiveDrive in-storepurchases with PayPalat The Home Depot
    • 18. The Home Depot: Solution• Closed loop offer campaign delivering realmoney into PayPal customer’s accounts tospend at The Home Depot.• Offers were delivered via multiple channels:email, online and mobile.• Consumers save the offer to their PayPalaccount.• At checkout, the offer value is automaticallydeducted no need to show a phone, couponor card to redeem offer – a frictionlessexperience.
    • 19. The Home Depot: Results• Measurement: Offer Saves; Offer Redemptions;Transaction amount; Total sales volume; Averageorder value• $14,750 in offer funding drove a total of $149,212total sales during one campaign: 10x ROI• “ We believe PayPal’s solution has the potential toimprove the checkout experience as we know ittoday by making it fast, secure and more convenientfor the customer ” - Dwaine Kimmet, Treasurer & VP ofFinancial Services, The Home Depot
    • 20. The PayPal WalletEnabling new commerce for the new economy
    • 21. Mobile commerce todaySource: comScore study, April 2012
    • 22. The intelligent, original digital walletPayPal is trusted by over 123M active customers whospend $315M daily.• A digital wallet that has been used by millions for 14 years• Simple, secure money management in a single solution• All funding sources saved in the wallet (credit, debit, etc.)• Deferred payment and credit options• Ability to store loyalty and rewards cards• All coupons and offers saved in one place• Accesses over $4B in daily PayPal account balancesPayPal Wallet Vision Video
    • 23. PayPal leads the digital walletspace2%1%1%2%2%3%8%48%5%5%6%8%8%13%41%72%LevelUpLemonISISV.meSquare WalletMasterCard PayPassGoogle WalletPayPalAwarenessUsageSource: comScore Digital Wallet Roadmap 2013Consumer Awareness and Usage of Digital Wallet Offerings
    • 24. Making it easy for the consumer
    • 25. Saving the consumer time25
    • 26. Source 1,2: Forrester Total Economic Impact Study of PayPal, July 2012Creating value for merchants &brands
    • 27. And we’re just getting started…Millions of consumers…Millions of off-line merchantlocations…Billions of dollars in unspentaccount balances…
    • 28. Delivering ubiquityThe number of merchantsaccepting PayPal willincrease rapidly in 2013 withour Discover partnershipJan 2013 Dec 2013
    • 29. Partnering with merchants of all sizes
    • 30. PayPal acceptance in-store30TOTAL SALES$142Billions
    • 31. Questions? Let’s Discuss!Scott HendricksonHead of Advertising Solutionsshendrickson@paypal.comFollow me on Twitter @HendricksonSThank you!

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