Why You Need a New Media Ringmaster

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Why You Need a New Media Ringmaster

  1. 2. WHY YOU NEED A NEW MEDIA “RINGMASTER” Patrick Spenner Marketing Leadership Council Panelists: Michael Donnelly, Coca-Cola Jeanette Gibson, Cisco Systems Zena Weist, Edelman Digital (formerly H&R Block)
  2. 3. THE NEW MEDIA JOURNEY Social Media Maturity Model
  3. 4. STILL EARLY DAYS About the Council’s Social Media Maturity Model <ul><li>20-minute online survey with questions about business objectives, audience and current social media practices </li></ul><ul><li>Administered to 500+ large- and mid-sized enterprises over the last 18 months </li></ul><ul><li>Available for you to benchmark your organization—email [email_address] </li></ul>
  4. 5. ORGANIZATION LAGS AMBITION
  5. 6. WHY A WORKING GROUP WON’T WORK Maturity Stage: Discovery Maturity Stage: Experimentation
  6. 7. THE WAY FORWARD
  7. 8. MEET THE RINGMASTERS Michael Donnelly Group Director Global Communications The Coca-Cola Company Jeanette Gibson Director Social Media Marketing Cisco Systems Zena Weist Vice President Edelman Digital
  8. 9. Let’s keep up the dialog [email_address] @CEB_MLC mlc.executiveboard.com www.linkedin.com/pub/pat-spenner/3/b27/816
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