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Selling the Big Idea: Helzberg Diamonds
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Selling the Big Idea: Helzberg Diamonds

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  • Once users went to Google and searched for “love”, they would see an ad for Helzberg that advertised a unique offer to help promote the new Helzberg.com and available only by searching for “love” and variations of “love” (e.g. loved, loves, loving) on Google.
  • Once users went to Google and searched for “love”, they would see an ad for Helzberg that advertised a unique offer to help promote the new Helzberg.com and available only by searching for “love” and variations of “love” (e.g. loved, loves, loving) on Google.
  • Target bloggers & leak promo on FB and TwitterCoupon leaked on a coupon site
  • Transcript

    • 1. Selling the Big Idea: Helzberg Diamonds
    • 2. The new and improved Helzberg.com
    • 3. “Aren’t we all searching for love?”
    • 4. Pay Per Click S
    • 5. Social Outreach
    • 6. Landing Page
    • 7. Building trust and apps: Proposal Pro