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The top social media fails and
how to avoid them
5 key take away’s for you to consider
1. Its just social not social media.
2. Socialtechnologies amplify social behaviors that have always
3. Social ‘fails’ apply to us personally as well as to our businesses
4. Social ‘fails’ run deeper than you think
5. What you can do so you’re not next (or how you get better if you
Websites and applications used for social networking
Social media is the collective of online communications
channels dedicated to community-based input, interaction,
content-sharing and collaboration (Whatis)
With social media, I think there’s a literal definition concerning the media
that people create and share online.
But there’s also the notion that social media is about the technology that
facilitates individuals and groups of people to connect and interact, create
and share. Unlike other software that works fine with a single user, social
media applications and websites work better the more people there are
using them. Technology that facilitates collective
wisdom, engagement, creation and sharing – that’s what I consider “social
Oracle Study Reveals 97% of Executives Place High Importance on Becoming
a Socially Enabled Enterprise
Oracle defines a socially enabled enterprise or social business as
“an organization with social capabilities woven into the fabric of its daily
business operations, from consumer marketing and sales, to customer
service and research, to employee communications and collaboration”
Not bound by age – anyone who has crossed over
to the digital lifestyle
Create and share
Go to friends first
Experiences beat ownership
Very ME orientated
Your personal social
“With advancements in digital technology, the world is
becoming more transparent, and you can’t fake it until
you make it anymore”
Your Network is your Net Worth
Personal first world fails
Lufthansa – empowerment?
Swedish tourist board. Who needs control?
HMV. People matter?
HMV. People matter?
What you can do so you’re not next (or how you get
better if you are!)
Top Social Media Fails
How to Avoid Them
We’ve been connecting marketers to
customers and influencers through
quality content since 2007.
How Do You Transform
Start with listening
Understand your strategy
Don’t think just of your goals but what is the
purpose of the people you are trying to reach?
Gen X and Y – Red Bull – creating purpose externally,
Compliance and guardrails in place
Trust and transparency “Trust is the New Currency”
Start with Listening
Creating Online Purpose
Compliance and Guardrails
Trust and Transparency