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SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
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SEO & PPC The Classic OneTwo Punch to Dominate

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  • 1. SEO & PPC
    The Classic One / Two Punch
    To Dominate
    Marty Weintraub, CEO
    @aimClear
  • 2. Or…
    Thinking About Marketing
    In a More Holistic Light
    Marty Weintraub, CEO
    @aimClear
  • 3. ho·lis·tic/hōˈlistik/
    “Characterized by comprehension of the parts of something as intimately interconnected & explicable only by reference to the whole”
    -Wikipedia
  • 4.
  • 5. Marty Weintraub
    CEO Of aimClear®, Agency
    Social, SEO,& SEM Online Pro Since 1993
    15 Billion FB Ads Impressions Since 2007
    Client Credits: Martha Stewart, Siemens, 3M, Ning, Local.com, Many Others.
  • 6. Marty Weintraub
    CEO Of aimClear®, Agency
    Social, SEO,& SEM Online Pro Since 1993
    15 Billion FB Ads Impressions Since 2007
    Client Credits: Martha Stewart, Siemens, 3M, Ning, Local.com, Many Others.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. So What’s
    Important?
  • 16.
  • 17.
  • 18. Paid Above Fold
  • 19. Organic (SEO)
  • 20. Kingmaker
  • 21.
  • 22. Organic
  • 23. Paid
  • 24. Today’s Discussion
    • Search Marketing & Intent
    • 25. Contextual Marketing
    • 26. SEO’s Effect On Advertising ROI
    • 27. Facebook PPC’s Effect On SEO
    • 28. Excellent Questions
    • 29. Modern SEO KPIs
  • Search & Intent
  • 30. 2 Fundamental Types of Marketing
    Search (Users Asking Questions)
    Paid& Organic
  • 31. Venerable “SEO”
  • 32.
  • 33. Intent Revealed
    Are Searchers Looking to Buy?
    Do They Seek Information?
    Trying To Find a Specific Site (Navigational)?
    Crucially Subtle Intent: Surgery vs. Surgeon
  • 34. Intent (Keyword) Research
  • 35. Mash Clarifying Words with Intent
  • 36. “Intent” Takes All Different Forms
  • 37. Inferred Intent
  • 38. What Is SEO?
  • 39. Channel Mania
  • 40. “SEO” By Participation
  • 41. 2nd Fundamental Type of Marketing
    Contextual (Walk By)
    Paid & Organic
  • 42. ContextualMarketing
    Walk-By Traffic, Nobody Searches
  • 43. Contextual Marketing Is Timeless
    Driving North on HW, Hotel Billboard
  • 44. Traditional Display Channels
    Tire Adin Sports Section
  • 45. Classic User Targeting
    Ads on Hockey Boards
  • 46. Rocking Contextual PPC
    Massive Volume
    Targeting Downright Creepy
  • 47. Facebook Ads
    Highly Targeted Contextual Inventory
  • 48. LinkedIn Ads
  • 49. LinkedIn Ads
    Deadeye Retargeting
  • 50. Organic Contextual (Social Media)
    Free Social Channels For Participation
    Marketing By Participation
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56. SEO’s Effect On Advertising ROI
  • 57. Classic Pay Per Click Metrics
  • 58. Google.com/webmasters
  • 59.
  • 60. Technical & Semantic SEO
  • 61. MARKETING
    Technical SEO &
  • 62. Overlooked, SEO “Ads”
  • 63.
  • 64.
  • 65.
  • 66. Improved SEO
    +79.8%
  • 67. Cost Of PPC: $6,587
    PPC Conversions 274
    CPA PPC + Old SEO $15.91
    CPA PPC + New SEO$6.57
    Factor 6K Agency Fee $12.56
    414 conversions
    1002 conversions
  • 68. Case Study:Effect Of Facebook Ads
  • 69. Organic Search
  • 70. PPC
  • 71. PPC
  • 72. After FB Ads
  • 73. PPC
  • 74. Organic Search
  • 75. PPC
  • 76. PPC
  • 77. Net Contingent On Margin
    $17,768.81
    47.9%
    14.3%
  • 78. + Transient SEO Lift
  • 79.
  • 80. Excellent Questions
    PPC For Brand Terms?
    How To Measure Social Conversion?
    Why FB/LinkedIn Ads In Light Of $
    What Program Yields Greatest ROI?
  • 81.
  • 82. Thank You!
    Marty Weintraub, CEO
    @aimClear

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