Selling the Big Idea:
Helzberg Diamonds
The new and improved Helzberg.com
“Aren’t we all
searching for love?”
Pay Per Click

S
Social Outreach
Landing Page
Building trust and apps: Proposal Pro
Selling The Big idea
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Selling The Big idea

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Selling The Big idea

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  • Once users went to Google and searched for “love”, they would see an ad for Helzberg that advertised a unique offer to help promote the new Helzberg.com and available only by searching for “love” and variations of “love” (e.g. loved, loves, loving) on Google.
  • Once users went to Google and searched for “love”, they would see an ad for Helzberg that advertised a unique offer to help promote the new Helzberg.com and available only by searching for “love” and variations of “love” (e.g. loved, loves, loving) on Google.
  • Target bloggers & leak promo on FB and TwitterCoupon leaked on a coupon site
  • Selling The Big idea

    1. 1. Selling the Big Idea: Helzberg Diamonds
    2. 2. The new and improved Helzberg.com
    3. 3. “Aren’t we all searching for love?”
    4. 4. Pay Per Click S
    5. 5. Social Outreach
    6. 6. Landing Page
    7. 7. Building trust and apps: Proposal Pro
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