0
 
<ul><li>Nationwide Insurance has had a hand in NASCAR for the past 10 years. From more limited exposure in their earlier i...
 
<ul><li>Through ethnographic research, extensive consumer testing, affinity and strategic partnership efforts and a deep u...
 
Key Insights <ul><li>NASCAR ®  is more than a sport, part of their identity and upbringing </li></ul><ul><li>Driver is dir...
Driving Relationships With Roots We will showcase the values of the Nationwide Insurance brand and their relevance to NASC...
NASCAR 2011
Dale Jr. “ Crowd ”
Dale Jr. “ Changes ” Product:  Bundle & Save
Dale Jr. &  Danica Patrick “ Go Long” Product: Vanishing Deductible
Dale Jr. “ Changes ” Product:  Bundle & Save
Dale Jr. &  Danica Patrick “ Go Long” Product: Vanishing Deductible
Dale Jr. Digital Product:  Bundle & Save
Dale Jr. & Danica Digital Product:  Vanishing Deductible
Dale Jr. Email Blast Product:  Bundle & Save
NASCAR.com Opt Ins
NASCAR.com Opt Ins
Social – Facebook & Twitter
Dash 4 Cash Sweepstakes
Upcoming SlideShare
Loading in...5
×

Part 1: Tracktivation- Moving NASCAR Fans to Nationwide Customers

459

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
459
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Part 1: Tracktivation- Moving NASCAR Fans to Nationwide Customers"

  1. 2. <ul><li>Nationwide Insurance has had a hand in NASCAR for the past 10 years. From more limited exposure in their earlier involvement to the $30 million yearly commitment as title sponsor for the past 3 years, the sponsorship has developed tremendously as the strategy, sport and market have evolved. </li></ul>Moving NASCAR Fans to Nationwide Customers
  2. 4. <ul><li>Through ethnographic research, extensive consumer testing, affinity and strategic partnership efforts and a deep understanding of the sport itself, Nationwide's NASCAR campaigns have currently grown to be one of the brand's most successful integrated campaigns to date. All throughout this growth and evolution, one thing has been adamantly clear – success starts and ends with reaching and engaging the fans in a meaningful, effective way across all channels. </li></ul>Moving NASCAR Fans to Nationwide Customers
  3. 6. Key Insights <ul><li>NASCAR ® is more than a sport, part of their identity and upbringing </li></ul><ul><li>Driver is direct reflection of self and on self </li></ul><ul><li>Strong cultural bond based on values </li></ul><ul><li>In-group/Out-group effect - can sniff out non-genuine interest from the outside </li></ul>
  4. 7. Driving Relationships With Roots We will showcase the values of the Nationwide Insurance brand and their relevance to NASCAR ® fans. We will earn fan loyalty by demonstrating the deep relationships we ’ ve built - and are building - with drivers, the sport and the culture of NASCAR ® . In short, we will allow fans to see the Nationwide brand through the lens of NASCAR ® - their passion, their culture.
  5. 8. NASCAR 2011
  6. 9. Dale Jr. “ Crowd ”
  7. 10. Dale Jr. “ Changes ” Product: Bundle & Save
  8. 11. Dale Jr. & Danica Patrick “ Go Long” Product: Vanishing Deductible
  9. 12. Dale Jr. “ Changes ” Product: Bundle & Save
  10. 13. Dale Jr. & Danica Patrick “ Go Long” Product: Vanishing Deductible
  11. 14. Dale Jr. Digital Product: Bundle & Save
  12. 15. Dale Jr. & Danica Digital Product: Vanishing Deductible
  13. 16. Dale Jr. Email Blast Product: Bundle & Save
  14. 17. NASCAR.com Opt Ins
  15. 18. NASCAR.com Opt Ins
  16. 19. Social – Facebook & Twitter
  17. 20. Dash 4 Cash Sweepstakes
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×