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Engaging the Digitally Connected Consumer
 

Engaging the Digitally Connected Consumer

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  • Loyalty programs use preference centers as their basis, think of hotel and airline Web sites where preferences can include more than just channels – they can include choices about seats on airplanes or beds in hotels.
  • Mobile preference centers can live on mobile web sites or as part of applications. They can control the location messaging, as well as push alert messaging that can come to the phone, based on content and frequency preferences.
  • Brief explanation on these bullets
  • Social intelligence uses social channels to create deep customer intelligence to drive RELEVANCYSocial CRM is the method of using this social intelligence to drive multichannel relevancy throughout the customer experienceWe at Harte-Hanks have a 5-step methodology for using social intelligence to create a powerful social CRM strategy1st is building the infrastructure to hear what your customers are saying:….
  • So how do we collect the social data?
  • Plan both incoming and outgoing (engagement) channels

Engaging the Digitally Connected Consumer Engaging the Digitally Connected Consumer Presentation Transcript