Is Digital Really the Future? The Importance of Data

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  • 1. PAGE 4Ryan Partnership Chicago Albany CRM/NATIONAL PROMOTION/ DATABASE & SHOPPER MARKETING/DIGITAL ANALYTICS (120) (100) Wilton DIGITAL/NATIONAL PROMOTION/ SHOPPER MARKETING (170) San Francisco STRATEGIC PROGRAM DEVELOPMENT & EXECUTION (120 TEAM MEMBERS)  Foundedin1984  7 full-service offices  650+employees  CRM, Digital Shopper, Retailer Marketing Dallas Columbus NATIONAL PROMOTION/ DATABASE & SHOPPER MARKETING Leader ANALYTICS (5) Bentonville (66) SHOPPER MARKETING/  Largestindependent WALMART FOCUSED (8) integrated marketing services agency
  • 2. PAGE 5Sample of CRM Clients We Work With
  • 3. PAGE 6 We deliver actionable creative solutions that build brand value and drive profitable transactions
  • 4. PAGE 17Explore The Power of The Platinum Card • TV/OOH Advertising • Print Broadscale • PR • Online/Video + Digital • Mobile Targeted • Social • Direct Mail + Traditional • Phone • Other Print Segmented
  • 5. PAGE 24Traditional Channels Still Play a Large Role57% of marketers measure results for each channel  Only 28% measure the influence of one interactive channel on anotherDirect mail is still effective, with an ROI of $12.53 for every dollarinvestedDirect mail spending is projected to grow 5.8% percent to $47.8billion this year, driven by acquisition mail increases
  • 6. Mark YesayianPresidentRyan Partnershipmark.yesayian@ryanpartnership.com