Intro to google analytics

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  • 1. Intro To Google AnalyticsJoseph McConellogue@DigitalMrktr
  • 2. Why Google Analytics?
  • 3. Intro To Google AnalyticsWhy Google Analytics? • Free • Powerful Data • Integration •Optimization 3
  • 4. Intro To Google AnalyticsGetting Started FREE! 4
  • 5. Intro To Google AnalyticsGetting StartedCopy & Paste <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-6523811-1B]); FREE! _gaq.push([_trackPageview]); (function() { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google- analytics.com/ga.js; var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); })(); </script> 5
  • 6. Powerful Data
  • 7. Intro To Google AnalyticsPowerful Data 7
  • 8. Intro To Google AnalyticsPowerful Data 8
  • 9. Intro To Google AnalyticsPowerful Data 9
  • 10. Integration
  • 11. Intro To Google AnalyticsIntegrationLink Analytics directly to your AdWords account as a Cost Source 11
  • 12. Intro To Google AnalyticsIntegrationTrack other traffic sources using UTM tags www.flightcentre.ca/?utm_source=reprise&utm_medium=mysavingsdotcom 12
  • 13. Intro To Google AnalyticsIntegrationTrack other traffic sources using UTM tags www.flightcentre.ca/?utm_source=reprise&utm_medium=mysavingsdotcom 13
  • 14. Optimization
  • 15. Intro To Google AnalyticsOptimizationUsing data to improve performance 15
  • 16. Intro To Google AnalyticsOptimizationUsing data to improve performance 16
  • 17. Intro To Google AnalyticsOptimizationUsing data to improve performance 17
  • 18. Intro To Google AnalyticsOptimizationUsing data to improve performance 18
  • 19. Setup Your Goals!
  • 20. Intro To Google AnalyticsSetup Your Goals!Login to Analytics today, and set up your goals. 20
  • 21. Intro To Google AnalyticsSetup Your Goals!Login to Analytics today, and set up your goals. 21
  • 22. Intro To Google AnalyticsSetup Your Goals!Login to Analytics today, and set up your goals. 22
  • 23. Thank You!Joseph McConellogue@DigitalMrktr