Intro to google analytics
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Intro to google analytics

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Intro to google analytics Intro to google analytics Presentation Transcript

  • Intro To Google AnalyticsJoseph McConellogue@DigitalMrktr
  • Why Google Analytics?
  • Intro To Google AnalyticsWhy Google Analytics? • Free • Powerful Data • Integration •Optimization 3
  • Intro To Google AnalyticsGetting Started FREE! 4
  • Intro To Google AnalyticsGetting StartedCopy & Paste <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-6523811-1B]); FREE! _gaq.push([_trackPageview]); (function() { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google- analytics.com/ga.js; var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); })(); </script> 5
  • Powerful Data
  • Intro To Google AnalyticsPowerful Data 7
  • Intro To Google AnalyticsPowerful Data 8
  • Intro To Google AnalyticsPowerful Data 9
  • Integration
  • Intro To Google AnalyticsIntegrationLink Analytics directly to your AdWords account as a Cost Source 11
  • Intro To Google AnalyticsIntegrationTrack other traffic sources using UTM tags www.flightcentre.ca/?utm_source=reprise&utm_medium=mysavingsdotcom 12
  • Intro To Google AnalyticsIntegrationTrack other traffic sources using UTM tags www.flightcentre.ca/?utm_source=reprise&utm_medium=mysavingsdotcom 13
  • Optimization
  • Intro To Google AnalyticsOptimizationUsing data to improve performance 15
  • Intro To Google AnalyticsOptimizationUsing data to improve performance 16
  • Intro To Google AnalyticsOptimizationUsing data to improve performance 17
  • Intro To Google AnalyticsOptimizationUsing data to improve performance 18
  • Setup Your Goals!
  • Intro To Google AnalyticsSetup Your Goals!Login to Analytics today, and set up your goals. 20
  • Intro To Google AnalyticsSetup Your Goals!Login to Analytics today, and set up your goals. 21
  • Intro To Google AnalyticsSetup Your Goals!Login to Analytics today, and set up your goals. 22
  • Thank You!Joseph McConellogue@DigitalMrktr