Intro to google analytics

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Intro to google analytics

  1. 1. Intro To Google AnalyticsJoseph McConellogue@DigitalMrktr
  2. 2. Why Google Analytics?
  3. 3. Intro To Google AnalyticsWhy Google Analytics? • Free • Powerful Data • Integration •Optimization 3
  4. 4. Intro To Google AnalyticsGetting Started FREE! 4
  5. 5. Intro To Google AnalyticsGetting StartedCopy & Paste <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-6523811-1B]); FREE! _gaq.push([_trackPageview]); (function() { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google- analytics.com/ga.js; var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); })(); </script> 5
  6. 6. Powerful Data
  7. 7. Intro To Google AnalyticsPowerful Data 7
  8. 8. Intro To Google AnalyticsPowerful Data 8
  9. 9. Intro To Google AnalyticsPowerful Data 9
  10. 10. Integration
  11. 11. Intro To Google AnalyticsIntegrationLink Analytics directly to your AdWords account as a Cost Source 11
  12. 12. Intro To Google AnalyticsIntegrationTrack other traffic sources using UTM tags www.flightcentre.ca/?utm_source=reprise&utm_medium=mysavingsdotcom 12
  13. 13. Intro To Google AnalyticsIntegrationTrack other traffic sources using UTM tags www.flightcentre.ca/?utm_source=reprise&utm_medium=mysavingsdotcom 13
  14. 14. Optimization
  15. 15. Intro To Google AnalyticsOptimizationUsing data to improve performance 15
  16. 16. Intro To Google AnalyticsOptimizationUsing data to improve performance 16
  17. 17. Intro To Google AnalyticsOptimizationUsing data to improve performance 17
  18. 18. Intro To Google AnalyticsOptimizationUsing data to improve performance 18
  19. 19. Setup Your Goals!
  20. 20. Intro To Google AnalyticsSetup Your Goals!Login to Analytics today, and set up your goals. 20
  21. 21. Intro To Google AnalyticsSetup Your Goals!Login to Analytics today, and set up your goals. 21
  22. 22. Intro To Google AnalyticsSetup Your Goals!Login to Analytics today, and set up your goals. 22
  23. 23. Thank You!Joseph McConellogue@DigitalMrktr

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