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How to Create a Master PPCManagement PlanJoseph KerschbaumVice PresidentClix Marketing                       New York | Ma...
New York | March 19–23, 2012 | #sesnyIntroductions           Tell Us About             Yourself!             Login to     ...
New York | March 19–23, 2012 | #sesnyAbout Me                                @joekerschbaum
New York | March 19–23, 2012 | #sesny   About Me 4 SEM Agencies     6.5 Years  100s of Clients1000s of Campaigns          ...
New York | March 19–23, 2012 | #sesnyAbout Me                                @joekerschbaum
New York | March 19–23, 2012 | #sesny                    Why is this Workshop Important?             Impressions          ...
New York | March 19–23, 2012 | #sesnyWhy is this Workshop Important?                                            @joekersch...
New York | March 19–23, 2012 | #sesny                                  Site links            Ad rotation     Ad text writi...
New York | March 19–23, 2012 | #sesnyWorkshop Objectives   Create a Master Plan for…               Solid PPC Management Fo...
New York | March 19–23, 2012 | #sesny     Workshop ObjectivesThis master plan should help you…              Manage PPC acc...
New York | March 19–23, 2012 | #sesny                      Workshop AgendaModule 1 4         3         2Keep up with indus...
New York | March 19–23, 2012 | #sesnyWorkshop Rules of Engagement       Presentation        Discussion   Question & Answer...
New York | March 19–23, 2012 | #sesny6 online courses                                        @joekerschbaum
New York | March 19–23, 2012 | #sesnyPaid Search Strategies       There are 8 modules covering:            •Introduction t...
New York | March 19–23, 2012 | #sesny                     Workshop Agenda8am-8:20: Introduction8:20-8:55: Module 18:55-9am...
New York | March 19–23, 2012 | #sesnyModule 1Building a PPC FoundationSetting clear expectationsReporting/Communication sc...
New York | March 19–23, 2012 | #sesnyPPC AccountFoundations                       @joekerschbaum
New York | March 19–23, 2012 | #sesny            Setting Proper ExpectationsGoal: 250 Leads goals?”“What should our budget...
New York | March 19–23, 2012 | #sesny             Setting Proper ExpectationsCampaign LaunchSustained GrowthAccount Restru...
New York | March 19–23, 2012 | #sesny          Communication ScheduleObjective: ReportingProvide enough dataFrequency of R...
New York | March 19–23, 2012 | #sesnyRock Solid Tracking                                       @joekerschbaum
New York | March 19–23, 2012 | #sesnyadCenterAuto-tagging forURL Tagging forGoogle AdWordsGoogle Analytics                ...
New York | March 19–23, 2012 | #sesnyRock Solid Tracking                                       @joekerschbaum
New York | March 19–23, 2012 | #sesnyRock Solid Tracking                                       @joekerschbaum
New York | March 19–23, 2012 | #sesny                     @joekerschbaum
New York | March 19–23, 2012 | #sesnyRock Solid Tracking                                       @joekerschbaum
New York | March 19–23, 2012 | #sesny         Summary – Action Plan   Set Proper Expectations   Get buy-in on goals and ...
New York | March 19–23, 2012 | #sesnyCoffee Break                                    @joekerschbaum
New York | March 19–23, 2012 | #sesnyModule 2Task Management &PrioritizationAccount structureCampaign naming conventionsSc...
New York | March 19–23, 2012 | #sesnyAccount StructureSegment byAdditional SegmentationDisplay – Channel• SearchEasier rep...
New York | March 19–23, 2012 | #sesnyAccount Structure – Naming Conventions  Channel – Product/Service – Bidding Strategy ...
New York | March 19–23, 2012 | #sesny              Regular Maintenance                     Weekly Tasks                   ...
New York | March 19–23, 2012 | #sesny                       Projected Trend AnalysisNormalized StatsProjected Stats(Previo...
New York | March 19–23, 2012 | #sesny           Analysis Prioritization                           Conversions             ...
New York | March 19–23, 2012 | #sesny            Tactic Prioritization                           Campaign                 ...
New York | March 19–23, 2012 | #sesny               Tactic Prioritization                                             High...
New York | March 19–23, 2012 | #sesnyTactic Prioritization                                         @joekerschbaum
New York | March 19–23, 2012 | #sesnyTactic Prioritization                                         @joekerschbaum
New York | March 19–23, 2012 | #sesnyTactic Prioritization                                         @joekerschbaum
New York | March 19–23, 2012 | #sesnyInformation Accessibility                             AdWords                        ...
New York | March 19–23, 2012 | #sesnyInformation Accessibility                AdWords                 Filters             ...
New York | March 19–23, 2012 | #sesnyInformation Accessibility                             Automated                      ...
New York | March 19–23, 2012 | #sesnyInformation Accessibility                                   Custom                   ...
New York | March 19–23, 2012 | #sesny                  Summary – Action Plan   Optimize your account structure for faster...
New York | March 19–23, 2012 | #sesnyCoffee Break                                    @joekerschbaum
New York | March 19–23, 2012 | #sesnyModule 3Reporting & CommunicationTask managementCampaign automationAutomation lifecyc...
New York | March 19–23, 2012 | #sesnyMaster Task List Management New Day =One Location  New ListEver-Present              ...
New York | March 19–23, 2012 | #sesny  Master Task List Management     Mission Critical     Last Focused      Client Thing...
New York | March 19–23, 2012 | #sesny     Master Task List Management     Delegation –        Important/UrgentGet the Ugly...
New York | March 19–23, 2012 | #sesny    Master Task List Management   Work in Chunks   Rinse & RepeatWork @ Your Best Tim...
New York | March 19–23, 2012 | #sesny            Optimization AutomationTips for CPA BiddingStabilized campaignsHigh volum...
New York | March 19–23, 2012 | #sesnyOptimization Automation                             Automated                        ...
New York | March 19–23, 2012 | #sesnyAutomation Lifecycle Campaign LaunchOngoing Optimization                             ...
New York | March 19–23, 2012 | #sesny        Automation Lifecycle              CPC/QualityAvg Postion                  CTR...
New York | March 19–23, 2012 | #sesny      Clear Communication Assume They Know Nothing about PPC    Establish Definitions...
New York | March 19–23, 2012 | #sesny                    Clear Communication – Stat Focus             Impressions         ...
New York | March 19–23, 2012 | #sesnyClear Communication – Writing Summaries                       Focus on 3 most        ...
New York | March 19–23, 2012 | #sesny         Tactics for Crazy Productive Meetings1. Invite the Right People2. Start on T...
New York | March 19–23, 2012 | #sesny           Summary – Action Plan Create your own task prioritization plan Utilize c...
New York | March 19–23, 2012 | #sesnyCoffee Break                                    @joekerschbaum
New York | March 19–23, 2012 | #sesnyModule 4Motivation & InnovationKeep up with industry trendsStaying motivated & innova...
New York | March 19–23, 2012 | #sesnyStay Informed – Keeping Up with Trends                                               ...
New York | March 19–23, 2012 | #sesnyStay Informed – Keeping Up with Trends                                               ...
New York | March 19–23, 2012 | #sesny Stay Motived – Continuous Innovation       Reading/Learning from Articles       Lear...
New York | March 19–23, 2012 | #sesnyStay Organized                                      @joekerschbaum
New York | March 19–23, 2012 | #sesny                     @joekerschbaum
New York | March 19–23, 2012 | #sesny                     @joekerschbaum
New York | March 19–23, 2012 | #sesnyProject Management Software Features   Achieve visibility for all projects/accounts  ...
New York | March 19–23, 2012 | #sesny                 Summary – Action Plan   Actively read blogs for continued innovatio...
New York | March 19–23, 2012 | #sesnyWorkshop Objectives   Create a Master Plan for…               Solid PPC Management Fo...
New York | March 19–23, 2012 | #sesny    PPCFree-for-All!                               @joekerschbaum
New York | March 19–23, 2012 | #sesnyPaid Search Strategies       There are 8 modules covering:            •Introduction t...
New York | March 19–23, 2012 | #sesnyTHANK YOU!                      @joekerschbaum
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How To Create A Master PPC Management Plan

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  • Campaign Launch – Period of adjustments, course correctionsSustained Growth – It’s very difficult to grow an account each month by more than 10%Account Restructure – Need to re-establish performance history, volume will fluctuate Seasonal – Try to use Google Trends to predict when you may see shifts, use previous sales historyAlgorithmic – Search & Display
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  • Transcript of "How To Create A Master PPC Management Plan"

    1. 1. How to Create a Master PPCManagement PlanJoseph KerschbaumVice PresidentClix Marketing New York | March 19–23
    2. 2. New York | March 19–23, 2012 | #sesnyIntroductions Tell Us About Yourself! Login to Vivastream @joekerschbaum
    3. 3. New York | March 19–23, 2012 | #sesnyAbout Me @joekerschbaum
    4. 4. New York | March 19–23, 2012 | #sesny About Me 4 SEM Agencies 6.5 Years 100s of Clients1000s of Campaigns 6 Books 3 Dogs????? of Keywords 1 Cat 1 Wife 1 Daughter 1 Workshop @joekerschbaum
    5. 5. New York | March 19–23, 2012 | #sesnyAbout Me @joekerschbaum
    6. 6. New York | March 19–23, 2012 | #sesny Why is this Workshop Important? Impressions Exact match impression share Profit margin Clicks Impression share lost (budget) Average order value Click-through rate Impression share lost (rankings) Lifetime value Cost-per-click Relative click-through rate Bounce rate Cost-per-thousand-impressions Phone impressions Pages-per-visit Average position Phone calls Time on site Conv. (1-per-click) Phone-through rate % of new visits Conv. (Many-per-click) Phone cost % of return visits Cost-per-conversion (1-per-click) Call duration Revenue per clickCost-per-conversions (Many-per-click) Call time Revenue per impression View-through conversions Average cost-per-call Value per visit Conversion rate (1-per-click) Revenue Quality score Conversion rate (Many-per-click) Return on investment Keyword quality score Impression share Profit margin Landing page quality score Average order value Landing page user experience @joekerschbaum
    7. 7. New York | March 19–23, 2012 | #sesnyWhy is this Workshop Important? @joekerschbaum
    8. 8. New York | March 19–23, 2012 | #sesny Site links Ad rotation Ad text writing Bidding strategy Topic targetingConversion optimizer Product extensions Keyword researchRemarketing strategies Match type utilization Enhanced CPC Impression share analysis Call extensions Persona targeting Negative keyword implementation Landing page Quality Score Landing page testing Product listing ads Interest category targeting Placement targeting Ad delivery Search query analysis Quality score Google+1 utilization Mobile device targeting Dynamic keyword insertion @joekerschbaum
    9. 9. New York | March 19–23, 2012 | #sesnyWorkshop Objectives Create a Master Plan for… Solid PPC Management Foundation Effective Task Management & Prioritization Concise Reporting & Clear Communication Maintaining Motivation & Continuous Innovation @joekerschbaum
    10. 10. New York | March 19–23, 2012 | #sesny Workshop ObjectivesThis master plan should help you… Manage PPC accounts more proficiently Get better results from your SEM efforts Prioritize tasks more efficiently Improve written & verbal communication Make your life easier & happier! @joekerschbaum
    11. 11. New York | March 19–23, 2012 | #sesny Workshop AgendaModule 1 4 3 2Keep up with industry trendsInformation expectationsTask managementSetting clearaccessibilityStaying motivatedCampaign automationTactic prioritizationReporting/Communication scheduleStaying structureClear communicationAccountinnovativeRock-solid reliable trackingProject managementMeaningful reportsScheduled maintenanceOptimization strategytoolsSuccessful meetingsTrends goalsSetting & projections @joekerschbaum
    12. 12. New York | March 19–23, 2012 | #sesnyWorkshop Rules of Engagement Presentation Discussion Question & Answer Actionable Take-Aways Worksheet @joekerschbaum
    13. 13. New York | March 19–23, 2012 | #sesny6 online courses @joekerschbaum
    14. 14. New York | March 19–23, 2012 | #sesnyPaid Search Strategies There are 8 modules covering: •Introduction to PPC •PPC Basics •Implementing your Strategy •Adwords Editor •Landing Page Design •Content Networks •PPC Optimization •Post Launch Analysis @joekerschbaum
    15. 15. New York | March 19–23, 2012 | #sesny Workshop Agenda8am-8:20: Introduction8:20-8:55: Module 18:55-9am: COFFEE!9am-9:50am: Module 29:50am-10am: COFFEE!10am-10:50am: Module 310:50am:-11am: COFFEE!11am-11:40am: Module 411:40am-12pm: PPC Free-for-All! @joekerschbaum
    16. 16. New York | March 19–23, 2012 | #sesnyModule 1Building a PPC FoundationSetting clear expectationsReporting/Communication scheduleRock-solid reliable trackingUtilizing reports in Google Analytics @joekerschbaum
    17. 17. New York | March 19–23, 2012 | #sesnyPPC AccountFoundations @joekerschbaum
    18. 18. New York | March 19–23, 2012 | #sesny Setting Proper ExpectationsGoal: 250 Leads goals?”“What should our budget be?” are yourSet budgets & goals in “stone”CPA: $100 do weconversations“How much sales/leads do you need?”Cornerstone of all need to spend?” manyEstimated Budget: $25,000“What is our on goals“Per month, what should weFanatical focuscurrent/target/acceptable CPA?”allocate for PPC?” @joekerschbaum
    19. 19. New York | March 19–23, 2012 | #sesny Setting Proper ExpectationsCampaign LaunchSustained GrowthAccount RestructureContinued TestingSeasonal FluctuationsAlgorithmic Shifts @joekerschbaum
    20. 20. New York | March 19–23, 2012 | #sesny Communication ScheduleObjective: ReportingProvide enough dataFrequency of Reportingfeel informed. • Regular for your Report Establish Weekly boss/client toAvoid overloading your boss/clientMeetings much data. MeetingsFrequency of with too Establish • Weekly Meeting for the First 6 WeeksSpend as little time as possible on regular reports • Determine Frequency Going Forward(time is better spent working on the account!). @joekerschbaum
    21. 21. New York | March 19–23, 2012 | #sesnyRock Solid Tracking @joekerschbaum
    22. 22. New York | March 19–23, 2012 | #sesnyadCenterAuto-tagging forURL Tagging forGoogle AdWordsGoogle Analytics @joekerschbaum
    23. 23. New York | March 19–23, 2012 | #sesnyRock Solid Tracking @joekerschbaum
    24. 24. New York | March 19–23, 2012 | #sesnyRock Solid Tracking @joekerschbaum
    25. 25. New York | March 19–23, 2012 | #sesny @joekerschbaum
    26. 26. New York | March 19–23, 2012 | #sesnyRock Solid Tracking @joekerschbaum
    27. 27. New York | March 19–23, 2012 | #sesny Summary – Action Plan Set Proper Expectations Get buy-in on goals and budgets Focus on goals always Create a regular reporting schedule Create a regular meeting schedule Establish rock-solid tracking Implement conversion goals in Google Analytics Review cross-channel reports in Google Analytics @joekerschbaum
    28. 28. New York | March 19–23, 2012 | #sesnyCoffee Break @joekerschbaum
    29. 29. New York | March 19–23, 2012 | #sesnyModule 2Task Management &PrioritizationAccount structureCampaign naming conventionsScheduled maintenanceTrend analysisProjection analysisTactic prioritizationAdWords filters, reports & alerts @joekerschbaum
    30. 30. New York | March 19–23, 2012 | #sesnyAccount StructureSegment byAdditional SegmentationDisplay – Channel• SearchEasier reporting• DisplaySegment by Ad TypeFaster optimization• Text, by DeviceSegment Image, VideoEfficient sorting• Laptop/Desktop• Smart TransferrableReadily phoneSegment by Targeting Method• Tablet PC Placement, Remarketing,• Keyword, Topic, InterestSegment by User Intention• Research• PurchaseSegment by GeographySegment by Product @joekerschbaum
    31. 31. New York | March 19–23, 2012 | #sesnyAccount Structure – Naming Conventions Channel – Product/Service – Bidding Strategy Examples Search – Agricultural Equipment – CPA Search – Web Meeting Software – CPC Easier reporting Display – Sony Camcorders – CPA Faster optimization Channel – Campaign Theme – Geographic Efficient sorting Examples Readily Transferrable Search – Anxiety Disorders – US Display – Women/Publications/Blogs – Europe Channel – Device – Product Examples Search – iPad – Agricultural Equipment Search – Computers – Agricultural Equipment Search – Mobile – Hair Loss Supplements @joekerschbaum
    32. 32. New York | March 19–23, 2012 | #sesny Regular Maintenance Weekly Tasks Review bids & ad rankings Review placement performanceWeekly Tasks Review search query performanceBi-Weekly Tasks Bi-Weekly TasksMonthly Tasks Review ad split tests Review landing page tests Monthly Tasks Review geographic performance Review campaign settings Review campaign structure Review new ideas for expansion @joekerschbaum
    33. 33. New York | March 19–23, 2012 | #sesny Projected Trend AnalysisNormalized StatsProjected Stats(Previous 7 Days / 7)*Days Left in the Month))+Month to Date 7)*Total Days in the Month @joekerschbaum
    34. 34. New York | March 19–23, 2012 | #sesny Analysis Prioritization Conversions Conversions Clicks Clicks 120 105 4500 4500 110 4000 95 100 4000 90 85Trending 3500 3500 80 70 75 3000 3000 60 ClicksAnalysis 50 65 2500 Conversions Clicks Conversions 2500 40 55 30 2000 2000 20 45 @joekerschbaum
    35. 35. New York | March 19–23, 2012 | #sesny Tactic Prioritization Campaign NetworkTop-Down Analysis Ad group Ad text Keyword Site @joekerschbaum
    36. 36. New York | March 19–23, 2012 | #sesny Tactic Prioritization High Extreme CPAHighs & Lows Low CPA @joekerschbaum
    37. 37. New York | March 19–23, 2012 | #sesnyTactic Prioritization @joekerschbaum
    38. 38. New York | March 19–23, 2012 | #sesnyTactic Prioritization @joekerschbaum
    39. 39. New York | March 19–23, 2012 | #sesnyTactic Prioritization @joekerschbaum
    40. 40. New York | March 19–23, 2012 | #sesnyInformation Accessibility AdWords Filters @joekerschbaum
    41. 41. New York | March 19–23, 2012 | #sesnyInformation Accessibility AdWords Filters @joekerschbaum
    42. 42. New York | March 19–23, 2012 | #sesnyInformation Accessibility Automated Reports @joekerschbaum
    43. 43. New York | March 19–23, 2012 | #sesnyInformation Accessibility Custom Alerts @joekerschbaum
    44. 44. New York | March 19–23, 2012 | #sesny Summary – Action Plan Optimize your account structure for faster, easier management Implement standard campaign naming conventions Establish regular campaign maintenance tasks Review trend analysis reports using stat averages Create projection formulas to gauge performance Run top-down analysis within campaigns Utilize automated reports, filters & custom alerts @joekerschbaum
    45. 45. New York | March 19–23, 2012 | #sesnyCoffee Break @joekerschbaum
    46. 46. New York | March 19–23, 2012 | #sesnyModule 3Reporting & CommunicationTask managementCampaign automationAutomation lifecycleClear communicationMeaningful reportsSuccessful meetings @joekerschbaum
    47. 47. New York | March 19–23, 2012 | #sesnyMaster Task List Management New Day =One Location New ListEver-Present @joekerschbaum
    48. 48. New York | March 19–23, 2012 | #sesny Master Task List Management Mission Critical Last Focused Client Thing Top 6 Be Specific Results Focused Or First ThingMore-or-Break 3 Effects Other PeopleHard Deadline / Promised @joekerschbaum
    49. 49. New York | March 19–23, 2012 | #sesny Master Task List Management Delegation – Important/UrgentGet the Ugly One Done Vs. Can Days =Else Do 3 most important) Anyone Bad Important/Non-Urgent (or Vs. this? Not Important/Non-Urgent @joekerschbaum
    50. 50. New York | March 19–23, 2012 | #sesny Master Task List Management Work in Chunks Rinse & RepeatWork @ Your Best Times @joekerschbaum
    51. 51. New York | March 19–23, 2012 | #sesny Optimization AutomationTips for CPA BiddingStabilized campaignsHigh volume capaigns BidNot an optimization technique OptimizationVolume limitationNo ad scheduling bid modifications @joekerschbaum
    52. 52. New York | March 19–23, 2012 | #sesnyOptimization Automation Automated Rules @joekerschbaum
    53. 53. New York | March 19–23, 2012 | #sesnyAutomation Lifecycle Campaign LaunchOngoing Optimization @joekerschbaum
    54. 54. New York | March 19–23, 2012 | #sesny Automation Lifecycle CPC/QualityAvg Postion CTR/CPA Score @joekerschbaum
    55. 55. New York | March 19–23, 2012 | #sesny Clear Communication Assume They Know Nothing about PPC Establish Definitions of PPC JargonThey Don’t Know the Account Like You Do Focus on Mission Critical Stats Give Stats CONTEXT Provide Next Steps for Campaign Answer Questions“I don’t know” is an Acceptable Answer… Followed up with, “I’ll find out.” @joekerschbaum
    56. 56. New York | March 19–23, 2012 | #sesny Clear Communication – Stat Focus Impressions Exact match impression share Profit margin Clicks Impression share lost (budget) Average order value Click-through rate Impression share lost (rankings) Lifetime value Cost-per-click Relative click-through rate Bounce rate Cost-per-thousand-impressions Phone impressions Pages-per-visit Average position Phone calls Time on site Conv. (1-per-click) Phone-through rate % of new visits Conv. (Many-per-click) Phone cost % of return visits Cost-per-conversion (1-per-click) Call duration Revenue per clickCost-per-conversions (Many-per-click) Call time Revenue per impression View-through conversions Average cost-per-call Value per visit Conversion rate (1-per-click) Revenue Quality score Conversion rate (Many-per-click) Return on investment Keyword quality score Impression share Profit margin Landing page quality score Average order value Landing page user experience @joekerschbaum
    57. 57. New York | March 19–23, 2012 | #sesnyClear Communication – Writing Summaries Focus on 3 most important stats Provide context of important stats List of tactics implemented in previous month & upcoming tasks @joekerschbaum
    58. 58. New York | March 19–23, 2012 | #sesny Tactics for Crazy Productive Meetings1. Invite the Right People2. Start on Time, End on Time3. Determine Your Objectives4. Pull all Statistics in Advance5. Provide Stats & Analysis6. Create an Agenda7. Prioritize Topics8. Communicate Clearly9. Ask for Feedback10.Review Takeaway Tasks11.Keep it Short11.5 Utilize Repetition @joekerschbaum
    59. 59. New York | March 19–23, 2012 | #sesny Summary – Action Plan Create your own task prioritization plan Utilize campaign automation to save time Improve communication with supervisors/clients Provide the meaningful reports and summaries Establish your own successful meeting plan @joekerschbaum
    60. 60. New York | March 19–23, 2012 | #sesnyCoffee Break @joekerschbaum
    61. 61. New York | March 19–23, 2012 | #sesnyModule 4Motivation & InnovationKeep up with industry trendsStaying motivated & innovativeTeam teaching & learningProject management tool review @joekerschbaum
    62. 62. New York | March 19–23, 2012 | #sesnyStay Informed – Keeping Up with Trends @joekerschbaum
    63. 63. New York | March 19–23, 2012 | #sesnyStay Informed – Keeping Up with Trends @joekerschbaum
    64. 64. New York | March 19–23, 2012 | #sesny Stay Motived – Continuous Innovation Reading/Learning from Articles Learning from Team Members Motivation Article SharingSwitch/ReviewGoals Other’sAwards (Audits) Set Each – Give AccountsGroup Presentations (Your own in-house SES!) Active Reading (Tactic focused) Take Field Trips for Inspiration GoDeclare “Office Expert”regional, national) to Conferences (local, of Articles Group Discussion (Go-to People) @joekerschbaum
    65. 65. New York | March 19–23, 2012 | #sesnyStay Organized @joekerschbaum
    66. 66. New York | March 19–23, 2012 | #sesny @joekerschbaum
    67. 67. New York | March 19–23, 2012 | #sesny @joekerschbaum
    68. 68. New York | March 19–23, 2012 | #sesnyProject Management Software Features Achieve visibility for all projects/accounts Make You More Efficient Manage task lists Make Your Life Easier Maintain ongoing communication Make Account Optimization Faster Record campaign adjustments Make Communication Clear (& on record) Retain account strategy @joekerschbaum
    69. 69. New York | March 19–23, 2012 | #sesny Summary – Action Plan Actively read blogs for continued innovation Build your own SEM library Make learning fun & interactive Learn from your team members Exchange accounts for auditing Establish a project management system that makes life better @joekerschbaum
    70. 70. New York | March 19–23, 2012 | #sesnyWorkshop Objectives Create a Master Plan for… Solid PPC Management Foundation Effective Task Management & Prioritization Concise Reporting & Clear Communication Maintaining Motivation & Continuous Innovation @joekerschbaum
    71. 71. New York | March 19–23, 2012 | #sesny PPCFree-for-All! @joekerschbaum
    72. 72. New York | March 19–23, 2012 | #sesnyPaid Search Strategies There are 8 modules covering: •Introduction to PPC •PPC Basics •Implementing your Strategy •Adwords Editor •Landing Page Design •Content Networks •PPC Optimization •Post Launch Analysis @joekerschbaum
    73. 73. New York | March 19–23, 2012 | #sesnyTHANK YOU! @joekerschbaum
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