Greater relevancy

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Greater relevancy

  1. 1. Who responded? • Global survey of 2200 marketers • Focused on datadriven marketing and the intersection of marketing and data 2 10/3/2013 Teradata Confidential
  2. 2. What is data-driven marketing? Data-driven marketing is the process of collecting and connecting large amounts of online data with traditional offline data rapidly analyzing and gaining cross channel insights about customers – and bringing those insights to market via a highly-relevant marketing campaign tailored to the customer, at their point of need. 3 10/3/2013 Teradata Confidential
  3. 3. What’s trending? 4 10/3/2013 Teradata Confidential
  4. 4. What kind of data are marketers using? 5 10/3/2013 Teradata Confidential
  5. 5. How well are marketers using data? 000110 010101 001110 45% of marketers believe that data is their company’s most underutilized asset 6 10/3/2013 Teradata Confidential
  6. 6. Marketers must be data-driven 78% of marketers feel pressure to become more data-driven Teradata Data-Driven Marketing Survey 2013, Global 7 10/3/2013 Teradata Confidential
  7. 7. What are marketers focused on? 8 10/3/2013 Teradata Confidential
  8. 8. Efficiency? Hardly… Only 1/3rd of marketing departments have embedded a data-driven marketing culture into their standard processes Teradata Data-Driven Marketing Survey 2013, Global 9 10/3/2013 Teradata Confidential
  9. 9. Stop pointing fingers! 10 10/3/2013 Teradata Confidential
  10. 10. And we wonder why… 75% of marketers who attempt to calculate ROI report some kind of problem Teradata Data-Driven Marketing Survey 2013, Global 11 10/3/2013 Teradata Confidential
  11. 11. Where is your company? 12 10/3/2013 Teradata Confidential
  12. 12. Build your competitive advantage today 13 10/3/2013 Teradata Confidential

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