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Getting to "Yes:" The New Rules for Obtaining Credit Card Authorizations  and Advance Consent/Negative Option Campaigns Online
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Getting to "Yes:" The New Rules for Obtaining Credit Card Authorizations and Advance Consent/Negative Option Campaigns Online

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  • 1.
  • 2. Getting to Yes:
    The New Rules for Obtaining Credit Card Authorizations and Advance Consent/Negative Option Campaigns Online
    Helen Mac Murray, Partner
    Mac Murray, Petersen & Shuster LLP
    6530 West Campus Oval, Suite 210
    New Albany, OH 43054
    hmacmurray@mpslawyers.com
    Office: 614-939-9955
    Fax: 614-939-9954
    Mobile: 614-537-1616
  • 3. What programs are effected?
    Upsells
    Continuity plans
    Auto ship programs
    Any recurring charges based sale
    Free trial programs
    Risk-free programs
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. What are the new laws?
    Restore Online Shoppers’ Confidence Act (federal)
    California’s Song-Beverly Credit Card Act of 1971; as amended 2010
    Florida Senate Bill 1884
    DMA Ethical Guidelines as revised
  • 9. Other Relevant Laws
    Electronic Funds Transfer Act (EFTA)
    Regulation E, 12 C.F.R. Sec. 205.10(b)
    Federal Trade Commission Act (Aiding and Abetting)
    State consumer protection laws enforced primarily by state attorneys general
  • 10. Restore Online Shoppers’ Confidence Act
    Congress spent a year investigating
    2009 FTC Report
    2007 FTC Workshop
  • 11. Definitions
    Initial Merchant
    A person that has obtained a consumer's billing information directly from the consumer through an Internet transaction initiated by the consumer.
    Post-Transaction Third Party Seller
    A person that (1) sells, or offers for sale, any good or service on the Internet; (2) solicits the purchase of such goods or services through an initial merchant after the consumer has initiated a transaction with the initial merchant; and (3) is not the initial merchant or a subsidiary, affiliate or successor thereof.
  • 12. More Definitions
    Negative Option
    “In an offer or agreement to sell or provide any goods or services, a provision under which the customer's silence or failure to take an affirmative action to reject goods or services or to cancel the agreement is interpreted by the seller as acceptance of the offer”.
  • 13. More Definitions
    Data Pass
    Consumers unknowingly authorizing a merchant to transfer the consumer's payment information to another merchant for a separate online sale without otherwise requiring the consumer to reenter payment information.
  • 14. Prohibitions/ObligationsPost-transaction 3d party sellers
    Before obtaining billing info must:
    Clearly & conspicuously disclose all material terms including:
    Description of goods/services
    That the 3rd party seller is NOT affiliated with the initial merchant
    Cost
  • 15. Data Pass Prohibition
    Initial merchant can not disclose payment method
    Including credit card, debit card, bank account, other financial account number or any other billing information that is used for initial transaction
    To any post-transaction third party seller
  • 16. Negative Options Online
    Can’t charge or attempt to charge consumer unless:
    Before obtaining consent to buy, clearly and conspicuously disclose all material terms of transaction
    Before charging card, obtain consumer’s express informed consent
    Provide simple way to stop recurring charges
  • 17. More Definitions
    Clearly and Conspicuously
    Shall mean that such statement or disclosure is disclosed in such size, color, contrast, location, duration, and audibility that it is readily noticeable, readable and understandable.
  • 18. Enforcement
    FTC
    State attorneys general
    Others?
  • 19. Song-Beverly Credit Card Act of 1971 (as revised by SB 340)
    Became effective 12-1-10
    Only addresses negative option and continuity programs
    Applies to any marketing medium
  • 20. More Definitions
    Continuous Renewal
    “A plan or arrangement in which a subscription or purchasing agreement is continuously renewed until the customer cancels the renewal”.
  • 21. Definitions
    Automatic Renewal
    “A plan or arrangement in which a subscription or purchasing agreement is automatically renewed at the end of a definite term for a subsequent term”.
  • 22. Automatic Renewal Offer Terms
    That the subscription or purchasing agreement will continue until the consumer cancels.
    The description of the cancellation policy that applies to the offer.
  • 23. Automatic Renewal Offer Terms
    (3) The recurring charges that will be charged to the consumer's credit or debit card or payment account with a third party as part of the automatic renewal plan or arrangement, and that the amount of the charge may change, if that is the case, and the amount to which the charge will change, if known.
  • 24. Automatic Renewal Offer Terms
    The length of the automatic renewal term or that the service is continuous, unless the length of the term is chosen by the consumer.
    (5) The minimum purchase obligation, if any.
  • 25. Requirements
    (1) Fail to present the automatic renewal offer terms or continuous service offer terms in a clear and conspicuous manner before the subscription or purchasing agreement is fulfilled and in visual proximity, or in the case of an offer conveyed by voice, in temporal proximity, to the request for consent to the offer.
  • 26. More Requirements
    (2) Charge the consumer's credit or debit card or the consumer's account with a third party for an automatic renewal or continuous service without first obtaining the consumer's affirmative consent to the agreement containing the automatic renewal offer terms or continuous service offer terms.
  • 27. More Requirements
    (3) Fail to provide an acknowledgment that includes the automatic renewal or continuous service offer terms, cancellation policy, and information regarding how to cancel in a manner that is capable of being retained by the consumer. If the offer includes a free trial, the business shall also disclose in the acknowledgment how to cancel and allow the consumer to cancel before the consumer pays for the goods or services.
  • 28. Other Issues
    Methods to cancel
    Material changes
    Remedies
    Unconditional gift!
  • 29. Florida Sub. SB No. 1884
    Becomes effective 10-1-11
    Differences from federal law
    Special requirements
  • 30. Helen Mac Murray, Partner
    Mac Murray, Petersen & Shuster LLP
    6530 West Campus Oval, Suite 210
    New Albany, OH 43054
    hmacmurray@mpslawyers.com
    Office: 614-939-9955
    Fax: 614-939-9954
    Mobile: 614-537-1616