2. Marketing forward means being Customer Obsessed
There has been a paradigm shift in the way consumers and brands interact. Consumers have more choices in terms of
what they buy, from whom and when, while brands have more ways to connect and stay connected than ever before. The
most successful marketers understand this new reality and have adjusted their communication strategies to become
nothing short of customer obsessed. For marketers looking to connect, engage and empower their customers to become
vocal brand advocates, Experian Marketing is who they turn to. Through a flexible portfolio of consumer data and insight,
digital marketing technology and data management services, we enable marketers to make meaningful connections with
their customers across all touch points while generating maximum return on investment.
• Audience identification, profiling
CONNECT and segmentation
Activate digital-marketing programs • Targeted display advertising
that deliver the right message across • Facebook advertising optimization
display advertising, social media,
• Search and affiliate strategy
search and email.
• Email campaign management
• Integrated email, mobile and social campaigns
ENGAGE • Lifecycle, recognition and rewards
Use integrated programs that • Retargeting and remarketing
recognize and reward your • Customer data integration and linkage
customers for their business and
• Retention, loyalty and re-activation
drive higher response rates.
• Cross-channel dynamic content
EMPOWER • Single-click Facebook Like
• Social sharing, bookmarking, tagging
Simplify the process of social
sharing and encourage customers • Forward to a friend
“The partnership with Experian has been a long and successful one. Experian has helped Crate & Barrel maintain
to share with their friends and drive • Facebook Connect
a strong relationship with lifelong customers while ensuring that we continue to grow our customer base.”
more traffic to your site. • Ratings and reviews— G. Segal, Founder and CEO, Crate & Barrel
“The partnership with Experian has been a long and successful one. Experian has helped Crate & Barrel maintain
a strong relationship with lifelong customers while ensuring that we continue to grow our customer base.”
— Crate & Barrel
3. DIGITAL MARKETING
Audience-centric marketing across all channels
Alchemy Social CheetahMail
Improve brand engagement, fan acquisition and direct Integrated email marketing service with the scale and
response for Facebook ad campaigns using Alchemy Social, expertise to deliver winning email, social, mobile and display
a platform for creating, managing and optimizing social advertising programs. As one of the most recognizable
advertising campaigns. Alchemy Social boasts the longest- and highly regarded service providers along with the
standing and most knowledgeable client services team in industry’s largest client services team and sophisticated
the industry – delivering successful Facebook ad campaigns digital marketing technology, CheetahMail helps
since 2007. As one of Facebook’s original Ads API partners, marketers maximize the relevance and precision of their
Alchemy Social was the first to launch self-service ad tools communications. Our global client base includes the world’s
and continues to partner with Facebook to deliver the best most recognizable brands.
technology products to our clients.
Conversen
Audience IQ Conversen offers a data-driven, fully-integrated platform
A display advertising platform that allows advertisers to that helps marketers navigate the landscape of customer
seamlessly integrate consumer data to drive targeted interactions. With Conversen, marketers can take advantage
advertising. As a full-solution provider of advanced of all their customer data from any source, to deliver highly
advertising, Audience IQ enables cost-efficient audience targeted and personalized messages across channels like
targeting that goes beyond simple demographic or email, mobile, web, data, print and social — in real time.
contextual targeting. With Audience IQ, advertisers get both Conversen allows users to point-and-click their way to
audience quality and reach because we improve advertising sophisticated interactions that speak to their customers’
effectiveness by reliably delivering an online addressable immediate needs by delivering the right message, to the right
audience that exceeds millions of consumers. person, in the right channel, on the correct device at precisely
the right time.
“We have been longtime partners with Experian CheetahMail, so when they came to us suggesting a new way to
attain email subscribers, we knew that it would be another success to add to our list”
— Sport Chalet
4. CUSTOMER INSIGHT
A vivid picture of how consumer behavior drives precision targeting
ConsumerViewSM Mosaic®
Draw from the most complete demographic, firmographic, Consumer lifestyle segmentation system that creates
transactional and behavioral information available to gain a common customer language to define, describe and
powerful data from one resource. With added understanding engage customers across the most impactful channels
of customers plus easy-to-implement applications, marketers with confidence. Using Mosaic USA lifestyle segmentation,
can harness key insights, improve campaigns and enhance marketers can identify and anticipate the behavior, attitudes
customer loyalty. and preferences of their best customers and reach them in
the most effective ways with the best messages.
Hitwise
Hitwise delivers daily insights from the world’s largest Simmons
sample of online consumer behavior to enable marketers to Syndicated and custom research that brings consumer
better understand their customers and targets across an targets to life with vivid and complete audience profiles,
industry or within highly defined consumer segments. including lifestyles, attitudes, brand preferences as well as
Combined with demographic, life stage and other traditional, digital and mobile media usage. For 60 years,
offline data from Experian, Hitwise increases marketing Simmons has delivered the superior consumer research
effectiveness and the return on search, display, affiliate, insights that performance-driven marketers need to make
email and social marketing campaigns. confident decisions necessary to grow their business.
“Hitwise is a crucial tool for profiling our visitors and allowing us to target our advertising and messaging to them, directly.”
— Shopzilla
5. DATA MANAGEMENT
Integrated, linked and actionable customer data
Cross-Channel Data Management QAS
Technology and services that help marketers achieve the Tools that help marketers accurately capture and maintain
goal of truly integrated marketing by creating a single multi- customer contact data at the point of entry, ensuring accurate
channel audience targeted across all media. Through unique information across the enterprise. With accurate contact data,
and proprietary linkage technology, marketers can connect marketers can append individualized customer intelligence
their customer records, transactional records and Experian’s in real time to enhance offer strategies and lead follow up.
unparalleled consumer data to online and offline advertising Realize increased efficiency, better customer service and
media, providing a consolidated, actionable view of multi- improved marketing capabilities.
channel program impact and measurement of marketing ROI.
”Since implementing QAS ProWeb ... we’ve managed to improve our customer data, reduce costs and provide a
better customer experience — all while staying way ahead of the ROI. Overstock.com is thrilled with the first-class
products and services that have been provided; Experian QAS is clearly an industry leader.”
— Overstock.com
For more information on Experian Marketing
Services, please call 1 877 870 5663 or visit us
online at www.experian.com/marketingservices.
