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Experian Marketing Services Overview
Experian Marketing Services Overview
Experian Marketing Services Overview
Experian Marketing Services Overview
Experian Marketing Services Overview
Experian Marketing Services Overview
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Experian Marketing Services Overview

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  • 1. Marketing Forward meansbeing Customer Obsessed
  • 2. Marketing forward means being Customer ObsessedThere has been a paradigm shift in the way consumers and brands interact. Consumers have more choices in terms ofwhat they buy, from whom and when, while brands have more ways to connect and stay connected than ever before. Themost successful marketers understand this new reality and have adjusted their communication strategies to becomenothing short of customer obsessed. For marketers looking to connect, engage and empower their customers to becomevocal brand advocates, Experian Marketing is who they turn to. Through a flexible portfolio of consumer data and insight,digital marketing technology and data management services, we enable marketers to make meaningful connections withtheir customers across all touch points while generating maximum return on investment. • Audience identification, profiling CONNECT and segmentation Activate digital-marketing programs • Targeted display advertising that deliver the right message across • Facebook advertising optimization display advertising, social media, • Search and affiliate strategy search and email. • Email campaign management • Integrated email, mobile and social campaigns ENGAGE • Lifecycle, recognition and rewards Use integrated programs that • Retargeting and remarketing recognize and reward your • Customer data integration and linkage customers for their business and • Retention, loyalty and re-activation drive higher response rates. • Cross-channel dynamic content EMPOWER • Single-click Facebook Like • Social sharing, bookmarking, tagging Simplify the process of social sharing and encourage customers • Forward to a friend“The partnership with Experian has been a long and successful one. Experian has helped Crate & Barrel maintain to share with their friends and drive • Facebook Connecta strong relationship with lifelong customers while ensuring that we continue to grow our customer base.” more traffic to your site. • Ratings and reviews— G. Segal, Founder and CEO, Crate & Barrel“The partnership with Experian has been a long and successful one. Experian has helped Crate & Barrel maintaina strong relationship with lifelong customers while ensuring that we continue to grow our customer base.” — Crate & Barrel
  • 3. DIGITAL MARKETINGAudience-centric marketing across all channelsAlchemy Social CheetahMailImprove brand engagement, fan acquisition and direct Integrated email marketing service with the scale andresponse for Facebook ad campaigns using Alchemy Social, expertise to deliver winning email, social, mobile and displaya platform for creating, managing and optimizing social advertising programs. As one of the most recognizableadvertising campaigns. Alchemy Social boasts the longest- and highly regarded service providers along with thestanding and most knowledgeable client services team in industry’s largest client services team and sophisticatedthe industry – delivering successful Facebook ad campaigns digital marketing technology, CheetahMail helpssince 2007. As one of Facebook’s original Ads API partners, marketers maximize the relevance and precision of theirAlchemy Social was the first to launch self-service ad tools communications. Our global client base includes the world’sand continues to partner with Facebook to deliver the best most recognizable brands.technology products to our clients. ConversenAudience IQ Conversen offers a data-driven, fully-integrated platformA display advertising platform that allows advertisers to that helps marketers navigate the landscape of customerseamlessly integrate consumer data to drive targeted interactions. With Conversen, marketers can take advantageadvertising. As a full-solution provider of advanced of all their customer data from any source, to deliver highlyadvertising, Audience IQ enables cost-efficient audience targeted and personalized messages across channels liketargeting that goes beyond simple demographic or email, mobile, web, data, print and social — in real time. ­contextual targeting. With Audience IQ, advertisers get both Conversen allows users to point-and-click their way toaudience quality and reach because we improve advertising sophisticated interactions that speak to their customers’effectiveness by reliably delivering an online addressable immediate needs by delivering the right message, to the rightaudience that exceeds millions of consumers. person, in the right channel, on the correct device at precisely the right time.“We have been longtime partners with Experian CheetahMail, so when they came to us suggesting a new way toattain email subscribers, we knew that it would be another success to add to our list” — Sport Chalet
  • 4. CUSTOMER INSIGHTA vivid picture of how consumer behavior drives precision targetingConsumerViewSM Mosaic®Draw from the most complete demographic, firmographic, Consumer lifestyle segmentation system that createstransactional and behavioral information available to gain a common customer language to define, describe andpowerful data from one resource. With added understanding engage customers across the most impactful channelsof customers plus easy-to-implement applications, marketers with confidence. Using Mosaic USA lifestyle segmentation,can harness key insights, improve campaigns and enhance marketers can identify and anticipate the behavior, attitudescustomer loyalty. and preferences of their best customers and reach them in the most effective ways with the best messages.HitwiseHitwise delivers daily insights from the world’s largest Simmonssample of online consumer behavior to enable marketers to Syndicated and custom research that brings consumerbetter understand their customers and targets across an targets to life with vivid and complete audience profiles,industry or within highly defined consumer segments.  including lifestyles, attitudes, brand preferences as well asCombined with demographic, life stage and other traditional, digital and mobile media usage. For 60 years,offline data from Experian, Hitwise increases marketing Simmons has delivered the superior consumer researcheffectiveness and the return on search, display, affiliate, insights that performance-driven marketers need to makeemail and social marketing campaigns. confident decisions necessary to grow their business.“Hitwise is a crucial tool for profiling our visitors and allowing us to target our advertising and messaging to them, directly.” — Shopzilla
  • 5. DATA MANAGEMENTIntegrated, linked and actionable customer dataCross-Channel Data Management QASTechnology and services that help marketers achieve the Tools that help marketers accurately capture and maintaingoal of truly integrated marketing by creating a single multi- customer contact data at the point of entry, ensuring accuratechannel audience targeted across all media. Through unique information across the enterprise. With accurate contact data,and proprietary linkage technology, marketers can connect marketers can append individualized customer intelligencetheir customer records, transactional records and Experian’s in real time to enhance offer strategies and lead follow up.unparalleled consumer data to online and offline advertising Realize increased efficiency, better customer service andmedia, providing a consolidated, actionable view of multi- improved marketing capabilities.channel program impact and measurement of marketing ROI.”Since implementing QAS ProWeb ... we’ve managed to improve our customer data, reduce costs and provide abetter customer experience — all while staying way ahead of the ROI. Overstock.com is thrilled with the first-classproducts and services that have been provided; Experian QAS is clearly an industry leader.” — Overstock.comFor more information on Experian MarketingServices, please call 1 877 870 5663 or visit usonline at www.experian.com/marketingservices.
  • 6. Experian Marketing Services955 American LaneSchaumburg, IL 601731 877 870 5663www.experian.com/marketingservices © 2012 Experian Information Solutions, Inc. • All rights reserved Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners. 07/12

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