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The Future Shopper: How Attitudes and Technology Reshaped the Way We Shop
 

The Future Shopper: How Attitudes and Technology Reshaped the Way We Shop

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    The Future Shopper: How Attitudes and Technology Reshaped the Way We Shop The Future Shopper: How Attitudes and Technology Reshaped the Way We Shop Presentation Transcript

    • Click  to  edit  Master  /tle  style   •  Click  to  edit  Master  text  styles   Shopper   The  Future   –  Second  level   •  Third  level   How  ABtudes  and  Technologies  Reshaped   the  Way  We  Shop   –  Fourth  level   Moderator:  Craig  Wood   »  Fi9h  level   of  Advisory  Services   Head   October  15,  2013     1 10/16/13   1  
    • Click  to  edit  Master  /tle  style   •  Click  to  edit  Master  text  styles   –  Second  level   •  Third  level   –  Fourth  level   »  Fi9h  level   2   Craig  Wood   Head  of  Advisory  Services     10/16/13   2  
    • Click  to  edit  Master  /tle  style   •  Click  to  edit  Master  text  styles   –  Second  level   A strategic insight •  Third  level   & innovation consultancy –  Fourth  level   »  Fi9h  level  A mix of marketing and innovation   consultants, researchers and futures experts   Teams in Europe, North America, Latin America, and Asia   A Kantar company within WPP 3 10/16/13   3  
    • Our  Panelists   Click  to  edit  Master  /tle  style   •  Click  to  edit  Master  text  styles   –  Second  level   •  Third  level   –  Fourth  level   »  Fi9h  level   John Breen Head of Industry, Retail Google 4 10/16/13   Kim Dixon EVP and COO FedEx Office ! Matt Thompson Dir, Digital and E-Commerce The Kroger Company 4  
    • Click  to  edit  Master  /tle  style   •  Click  to  edit  Master  text  styles   –  Second  level   •  Third  level   The  old  and  new  are   colliding   –  Fourth  level   »  Fi9h  level   5   10/16/13   5  
    • Click  to  edit  Master  /tle  style   •  Click  to  edit  Master  text  styles   The  shopper   context  has   changed  for  good   –  Second  level   •  Third  level   –  Fourth  level   »  Fi9h  level   6 10/16/13   6  
    • Click  to  edit  Master  /tle  style   •  Click  to  edit  Master  ttext  change  that  will   “We  overes/mate   he   styles   –  Second  level  next  two  years  and   occur  in  the   •  Third  level   underes/mate  the  change  that  will  occur   –  Fourth  level   in  the  n»  Fi9h  en”     ext  tlevel                            Bill  Gates   7 10/16/13   7  
    • Click  to  edit  Master  /tle  style   •  Click  to  edit  Master  text  styles   –  Second  level   •  Third  level   –  Fourth  level   »  Fi9h  level   8   10/16/13   8  
    • Click  to  edit  Master  /tle  style   •  Click  to  edit  Master  text  styles   –  Second  level   From  ‘e-­‐commerce’   to  ‘everywhere   commerce’   •  Third  level   –  Fourth  level   »  Fi9h  level   9 10/16/13   9  
    • Click  to  edit  Master  /tle  style   •  Click  to  edit  Master  text  styles   –  Second  level   •  Third  level   Closing  thoughts   –  Fourth  level   »  Fi9h  level   10 10/16/13   10  
    • Click  to  edit  Master  /tle  style   •  Click  to  edit  Master  text  styles   –  Second  level   “The  glevel   reatest  danger  in  Emes  of   •  Third   turbulence  is  not  the  turbulence;  it  is   –  Fourth  level   to  act  »  Fi9h  level   with  yesterday's  logic”     11   10/16/13   Peter  Drucker   11  
    • Thanks  to  our  Panelists   Click  to  edit  Master  /tle  style   •  Click  to  edit  Master  text  styles   –  Second  level   •  Third  level   –  Fourth  level   »  Fi9h  level   John Breen Head of Industry, Retail Google 12 10/16/13   Kim Dixon EVP and COO FedEx Office ! Matt Thompson Dir, Digital and E-Commerce The Kroger Company 12  
    • Click  to  edit  Master  /tle  style   Follow  the  Money:   •  Turning  Valleys  into  Peaks  Through  a  New   Click  to  edit  Model  of  Marke/ng  Engagement  and   Master  text  styles   Consumer  Choice   –  Second  level   •  Third  level   –  Fourth  level   »  Fi9h  l presentation leadershipevel   Thought from J. Walker Smith, Executive Chairman Tuesday at 4:15 p.m. Location: Room W184bc 13 10/16/13   13  
    • To  download  info  from  today’s  session:   Click  to  edit  Master  /tle  style   The  New  Rules  for  Retail   •  Click  to  edit  Master  text  styles   The   –  Second  level   Future   •  Third  level   Shopper   –  Fourth  level   Report   »  Fi9h  level   www.thefuturescompany.com/DMA     14 10/16/13   14