Cheapster	  Crea&ng	  a	  a	  new	  genera&on	  of	    banking	  customers	  with	  a	  	     web-­‐based	  reality	  seri...
The Target: Millenials	  •  Ages	  16	  to	  33	       –  Raised	  on	  praise	       –  Tech	  immersed	       –  Key	  e...
The Challenge	  •  Millenials	  are	  Financial	  Procras&nators	      –  Serious	  lack	  of	  financial	  knowledge	     ...
The Approach	  •  Ditched	  the	  tradi&onal	  student	  ad	  campaigns	  of	  the	     past	  •  Created	  our	  own	  on...
This Is Cheapster	  
Cheapster Facebook	  
Cheapster Facebook Content	  
Cheapster Episode Page	  
Cheapster In The News	  
Cheapster Results	  •  Since	  beginning	  the	  campaign,	  number	  of	  accounts	     opened	  from	  this	  demo	  are...
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Creative Slamdown: How to Sell Mundane Products

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Creative Slamdown: How to Sell Mundane Products

  1. 1. Cheapster  Crea&ng  a  a  new  genera&on  of   banking  customers  with  a     web-­‐based  reality  series  
  2. 2. The Target: Millenials  •  Ages  16  to  33   –  Raised  on  praise   –  Tech  immersed   –  Key  events  were  9/11  and  Great  Recession  
  3. 3. The Challenge  •  Millenials  are  Financial  Procras&nators   –  Serious  lack  of  financial  knowledge   –  Parents  are  s&ll  key  players  in  their  finance  decisions     –  Money  management  is  seen  as  a  necessary  evil,  and  banking  is   seen  as  something  for  the  future  
  4. 4. The Approach  •  Ditched  the  tradi&onal  student  ad  campaigns  of  the   past  •  Created  our  own  online  media  content  •  Made  frugality  fun  and  offered  sound  money  advice    
  5. 5. This Is Cheapster  
  6. 6. Cheapster Facebook  
  7. 7. Cheapster Facebook Content  
  8. 8. Cheapster Episode Page  
  9. 9. Cheapster In The News  
  10. 10. Cheapster Results  •  Since  beginning  the  campaign,  number  of  accounts   opened  from  this  demo  are  up  20%  •  Season  Two  of  Cheapster  now  underway  

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