• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
62
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Content Marketing and Publishing in the Mobile World Jeff Brenner CEO, Pressly
  • 2. Content Marketing is Everywhere • More brands than ever talking “with” customers versus “at” customers. • 91% of B2Bs using content marketing • 60% of businesses increasing content marketing budgets *Content Marketing Institute, “2013 Budgets, Benchmarks, and Trends - North America”
  • 3. Mobile is Changing Everything • 2014 Mobile Traffic > Desktop • Mobile brings an entirely new set of expectations • Opportunities for new levels of engagement
  • 4. Engage, Don’t Interrupt • Do: Fullscreen ads + calls to action, that don’t break up the experience, but heighten it. Use your product as a medium to teach vs tell. • Why: Full mindshare, 100% attention. More likely to engage, like and share with friends & generate leads
  • 5. Focus • Do: Leverage tools to build the greatest content, not spend months on development. • Why: Low risk experimentation, speed to marketing, agility, greater content quality
  • 6. Don’t Handcuff Your Reader • Do: Use HTML5 to solve distribution and social discovery • Why: Engage readers where they want to read. Avoid losing them to bad UX and stop forcing them to download an app.
  • 7. Conclusion • Mobile is more than a smaller screen • User context changes with devices • Stop interrupting your visitor • Treat mobile like a new medium
  • 8. Contact Jeff Brenner Pressly CEO jeff@pressly.com