what? how? why? Gourmet Belgium chocolate brownie and cookies gifts. Ships gifts that are made of pure ingredients without trans fats or preservatives. I look good, I appear generous … recipients love my gift and feel appreciated.
The emotional reason customers choose to do business with you. why = higher order benefit
Satisfied customers does not always translate into increased profits . Incremental changes to improving customer satisfaction have a limited affect on purchasing behavior … Extreme loyalty occurs when you surprise, thrill and captivate.
When using video to sell in your catalog, you must give readers a compelling reason to seek it out … you must convince the reader the video will solve a problem or satisfy a need. All else is fruitless.
2. reduce the time of “intent lag” average intent lag = 27 hours 500 catalog shoppers queried; 68% admitted abandoning an order due to a lapse in time. This occurred on average three times within the prior year. catalog
3. where is your phone and how quickly can you access the Internet? seconds vs. minutes first screen
4. “mocial” mobile exceeds computer when accessing social networks
Copy has the ability to create an emotional connection and add exponential value .
themes Spreads that tell a collective story or present a theme will typically out-perform all other spreads.
Themes should support your brand and should emerge out of your merchandise concept and analysis. Merchants are critical to success!
“ The secret is respecting the consumer. You are interrupting their life. All advertising is unwanted, so if you’re going to crash the party, bring some champagne with you.” Bob Thacker, Sr. VP-marketing & advertising; OfficeMax
You are taking a gamble if you don’t do anything …
questions? FREE BRAND CHECK UP QUIZ! Scan and take the quiz!