Building Relationships that Matter<br />
<ul><li>What’s new in Direct Marketing</li></li></ul><li><ul><li>What’s new in Direct Marketing
Best practices in Direct Marketing</li></li></ul><li><ul><li>What’s new in Direct Marketing
Best practices in Direct Marketing
How it worked for Coupons.com</li></li></ul><li><ul><li>What’s new in Direct Marketing
Best practices in Direct Marketing
How it worked for Coupons.com
B2B Mythbusting</li></li></ul><li>
Chapter 1What’s new in DM?<br />
?<br />
Kevin’s bet pays off!<br />
ENGAGE<br />ENGAGE<br />
Common Sense Media<br />
Chapter 3Best practices<br />
?%<br />
50%<br />
?%<br />
20%<br />
20%<br />
35%<br />
35%<br />
50%<br />
50%<br />50%<br />
Putting It All TogetherCase Study<br />
The Goal<br /><ul><li>Break through to key CPG gatekeepers
Communicate unique value proposition
Set up our sales team for success</li></li></ul><li>The Invitation<br />Recruit our prospects with intrigue and a personal...
The Sitelet<br />
Results<br />
Bottom Line<br /><ul><li>Appointments with 10% of the target
More than 25 new clients
ROI of over 300% on near-term revenue</li></li></ul><li>Chapter 4B2B Mythbusting<br />
Myth #1<br />It’s next to impossible to reach senior-level executives.<br />
Myth #2<br />Complex value propositions can’t be delivered credibly through creativity.<br />
Myth #3<br />Mass marketing can’t<br />be personal.<br />
Myth #4<br />It’s hard to reliably measure the ROI in marketing.<br />
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Building Relationships That Matter

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Building Relationships That Matter

  1. 1. Building Relationships that Matter<br />
  2. 2.
  3. 3.
  4. 4. <ul><li>What’s new in Direct Marketing</li></li></ul><li><ul><li>What’s new in Direct Marketing
  5. 5. Best practices in Direct Marketing</li></li></ul><li><ul><li>What’s new in Direct Marketing
  6. 6. Best practices in Direct Marketing
  7. 7. How it worked for Coupons.com</li></li></ul><li><ul><li>What’s new in Direct Marketing
  8. 8. Best practices in Direct Marketing
  9. 9. How it worked for Coupons.com
  10. 10. B2B Mythbusting</li></li></ul><li>
  11. 11. Chapter 1What’s new in DM?<br />
  12. 12.
  13. 13.
  14. 14. ?<br />
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23. Kevin’s bet pays off!<br />
  24. 24. ENGAGE<br />ENGAGE<br />
  25. 25.
  26. 26. Common Sense Media<br />
  27. 27.
  28. 28. Chapter 3Best practices<br />
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36. ?%<br />
  37. 37. 50%<br />
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50.
  51. 51. ?%<br />
  52. 52. 20%<br />
  53. 53.
  54. 54.
  55. 55.
  56. 56.
  57. 57.
  58. 58.
  59. 59.
  60. 60.
  61. 61.
  62. 62. 20%<br />
  63. 63. 35%<br />
  64. 64.
  65. 65.
  66. 66.
  67. 67.
  68. 68.
  69. 69.
  70. 70.
  71. 71.
  72. 72.
  73. 73.
  74. 74.
  75. 75.
  76. 76.
  77. 77.
  78. 78.
  79. 79. 35%<br />
  80. 80. 50%<br />
  81. 81. 50%<br />50%<br />
  82. 82.
  83. 83. Putting It All TogetherCase Study<br />
  84. 84. The Goal<br /><ul><li>Break through to key CPG gatekeepers
  85. 85. Communicate unique value proposition
  86. 86. Set up our sales team for success</li></li></ul><li>The Invitation<br />Recruit our prospects with intrigue and a personal touch.<br />75%<br />of companies accepted it.<br />
  87. 87. The Sitelet<br />
  88. 88. Results<br />
  89. 89. Bottom Line<br /><ul><li>Appointments with 10% of the target
  90. 90. More than 25 new clients
  91. 91. ROI of over 300% on near-term revenue</li></li></ul><li>Chapter 4B2B Mythbusting<br />
  92. 92. Myth #1<br />It’s next to impossible to reach senior-level executives.<br />
  93. 93. Myth #2<br />Complex value propositions can’t be delivered credibly through creativity.<br />
  94. 94. Myth #3<br />Mass marketing can’t<br />be personal.<br />
  95. 95. Myth #4<br />It’s hard to reliably measure the ROI in marketing.<br />
  96. 96. Myth #5<br />Marketing and Sales just can’t get along.<br />
  97. 97. Myth #6<br />90% of a successful campaign is the list.<br />
  98. 98. Myth #7<br />You have to spend a lot on the DM piece for it to succeed.<br />
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