Building Relationships That Matter
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Building Relationships That Matter

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Building Relationships That Matter Building Relationships That Matter Presentation Transcript

  • Building Relationships that Matter
    • What’s new in Direct Marketing
    • What’s new in Direct Marketing
    • Best practices in Direct Marketing
    • What’s new in Direct Marketing
    • Best practices in Direct Marketing
    • How it worked for Coupons.com
    • What’s new in Direct Marketing
    • Best practices in Direct Marketing
    • How it worked for Coupons.com
    • B2B Mythbusting
  • Chapter 1What’s new in DM?
  • ?
  • Kevin’s bet pays off!
  • ENGAGE
    ENGAGE
  • Common Sense Media
  • Chapter 3Best practices
  • ?%
  • 50%
  • ?%
  • 20%
  • 20%
  • 35%
  • 35%
  • 50%
  • 50%
    50%
  • Putting It All TogetherCase Study
  • The Goal
    • Break through to key CPG gatekeepers
    • Communicate unique value proposition
    • Set up our sales team for success
  • The Invitation
    Recruit our prospects with intrigue and a personal touch.
    75%
    of companies accepted it.
  • The Sitelet
  • Results
  • Bottom Line
    • Appointments with 10% of the target
    • More than 25 new clients
    • ROI of over 300% on near-term revenue
  • Chapter 4B2B Mythbusting
  • Myth #1
    It’s next to impossible to reach senior-level executives.
  • Myth #2
    Complex value propositions can’t be delivered credibly through creativity.
  • Myth #3
    Mass marketing can’t
    be personal.
  • Myth #4
    It’s hard to reliably measure the ROI in marketing.
  • Myth #5
    Marketing and Sales just can’t get along.
  • Myth #6
    90% of a successful campaign is the list.
  • Myth #7
    You have to spend a lot on the DM piece for it to succeed.