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Email Sophistication Progression 1 to Many 1 to Few 1 to 1
Relevant Emails Rock! Note: Metrics and salary costs based on JupiterResearch executive survey. Broadcast assumes $3 CPM, and all others assume $4.5 CPM. All assume $89 AOV, 50 percent product margin, and 2.8 million pieces of mail per month.
Low Volume, High ROI 59.8 % Batch Campaigns 40.2% Triggered Campaigns Sales Generated Volume of Emails sent 95.9 % Batch Campaigns 4.1% Triggered Campaigns