Around the World with Mobile Global Insights and Regional Relevance of Mobile Marketing
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  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2013 Tomi Ahonen Phone Book (an eBook) 2010-2012 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2013 Tomi Ahonen Phone Book (an eBook) 2010-2012 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen workshop on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does not have to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does not have to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen workshop on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be freely forwarded and re-utilized and Tomi Ahonen DOES NOT NEED TO BE credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be freely forwarded and re-utilized and Tomi Ahonen DOES NOT NEED TO BE credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen briefing on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen briefing on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen briefing on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen briefing on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen workshop on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized a nd Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does NOT need to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does not have to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Global update for the MMA Board in New York City in May 2013 This slide may be forwarded and re-utilized and Tomi Ahonen does not have to be credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant and Blogger. His books are: Tomi Ahonen Almanac 2009 (an eBook) 2009 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 Tomi Ahonen lectures regularly at Oxford University's short courses on 3G and Digital Convergence This slide is part of a Tomi T Ahonen presentation on Mobile Around the World for the MMA Forum in New York May 2013 This slide may be forwarded and re-utilized as long as Tomi Ahonen is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com or follow his Twitter feeds @tomiahonen
  • Slide by Tomi T Ahonen, 3G Author and Strategy Consultant His books are: Mobile as 7th of the Mass Media Digital Korea, with Jim O'Reilly Communities Dominate Brands, with Alan Moore m-Profits: Making Money from 3G 3G Marketing: Communities & Strategic Partnerships, with Timo Kasper and Sara Melkko Services for UMTS: Creating Killer Applications, with Joe Barrett Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 at public conferences. For more Pearls including the latest Pearl of the Month and Pearl of the Year, see www.tomiahonen.com This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author and Strategy Consultant His books are: Mobile as 7th of the Mass Media Digital Korea, with Jim O'Reilly Communities Dominate Brands, with Alan Moore m-Profits: Making Money from 3G 3G Marketing: Communities & Strategic Partnerships, with Timo Kasper and Sara Melkko Services for UMTS: Creating Killer Applications, with Joe Barrett Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 at public conferences. For more Pearls including the latest Pearl of the Month and Pearl of the Year, see www.tomiahonen.com This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com
  • Slide by Tomi T Ahonen, 3G Author, Strategy Consultant, Blogger and Podcaster. His books are: Tomi Ahonen Almanac (an eBook) 2009-2010-2011 Tomi Ahonen Phone Book (an eBook) 2010 The Insider's Guide to Mobile (a free eBook available at Lulu) 2011 Pearls Vol 1: Mobile Adverttising (an eBook) 2009 Pearls Vol 2: Mobile Social Networking (an eBook) 2009 Pearls Vol 3: Mobile Money (an eBook) 2011 Mobile as 7th of the Mass Media , 2008 Digital Korea , with Jim O'Reilly 2007 Communities Dominate Brands , with Alan Moore, 2006 3G Marketing: Communities & Strategic Partnerships , with Timo Kasper and Sara Melkko, 2003 m-Profits: Making Money from 3G , 2002 Services for UMTS: Creating Killer Applications , with Joe Barrett, 2002 JOIN Tomi at Forum Oxford free discussion panel about mobile at www.ForumOxford.com “ Pearls” are real mobile services that have been discussed in the public domain, described on one slide. Tomi T Ahonen collects Pearls and has already discussed more than 1,000 Pearls at public conferences. This slide may be forwarded and re-utilized as long as tomiahonen.com is credited as the original source Tomi's marketing blogsite is www.Communties-Dominate.blogs.com His Twitter feed is @tomiahonen Tomi Ahonen lectures regularly at Oxford University's series of courses on 3G For more information on Tomi T Ahonen, 3G Author and Strategy Consultant, or any of his books and services, please see the website www.tomiahonen.com

Transcript

  • 1. Mobile Marketing AssociationMobile Marketing AssociationTOMI T AHONEN"Biggest Social Media Slut in Mobile"(according to Forbes 2012)TomiAhonen Consulting, Hong Kong
  • 2. Mobile Marketing AssociationMobile Marketing AssociationTOMI T AHONEN"Biggest Social Media Slut in Mobile"(according to Forbes 2012)TomiAhonen Consulting, Hong Kong
  • 3. Mobile Marketing AssociationMobile Marketing Association"All media is digital; all digital is mobileand all companies are social."- Jonathan MacDonald
  • 4. Mobile Marketing AssociationMobile Marketing AssociationHow Big is Mobile?
  • 5. Mobile Marketing AssociationMobile Marketing Association01234567819621967197219771982198719921997200220072012Global Media June of 2013PopulationFM RadioTVLandline PhoneInternetSource: TomiAhonen Almanac 2012 and TomiAhonen Mobile Forecast 2012-2015PCPopulation 7.1BFM Radio 4.2BInternet 2.5BTV 1.9BPC 1.4BLandline 1.1B
  • 6. Mobile Marketing AssociationMobile Marketing AssociationGlobal Media June of 2013Source: TomiAhonen Almanac 2012 and TomiAhonen Mobile Forecast 2012-201501234567819621967197219771982198719921997200220072012PopulationFM RadioTVLandline PhonePCInternetMobilePopulation 7.1BMobile 7.1BFM Radio 4.2BInternet 2.5BTV 1.9BPC 1.4BLandline 1.1B
  • 7. Mobile Marketing AssociationMobile Marketing AssociationMobile Sheep?• Swiss researchers discovered way to detect when sheep are frightenedfrom biological data like heartbeat etc.• They created alert system that identifies accurately when sheepfrightened, sends SMS to the shepherd• The use in sheep-farming is if there is a wolf nearby.• Wolf-detection system is primitive solution of reading our minds andgenerating mobile trafficSource: Textually 14 Aug 2012
  • 8. Mobile Marketing AssociationMobile Marketing AssociationQR Code Gravestones Now In UK• (I said this would spread..) So yes, Japanese idea to put QR Codes togravestones is now in Europe• The Guardian reports that a UK cemetary in Dorset uses technology sograveyard visitors can learn more about the deceased person and to seetheir web pages or Facebook page and leave comments etc• The QR Code is done on a piece of granite or metal and added to thegravestone, at the cost of 300 UKPSource: The Guardian 5 September 2012
  • 9. Mobile Marketing AssociationMobile Marketing AssociationHonda Virtual Hitch-Hiker• Honda has fan club K-Tra virtual hitch-hiker• Real Honda motorcycle owners can sign up, their actual motorcyclemovement will be providers of trips• Any Honda fans can create hitch-hiker avatar, and then place it anywherein Japan to start hitch-hiking. Avatar will be on adventure visibile onmobile phone• 20K users = 1.8M km travelledSource: Infinita 2011
  • 10. Mobile Marketing AssociationMobile Marketing AssociationMobile Media $150B in 2012• The mobile media global market grows at a massive 17% rate per year.Strategy Analytics reports that for year 2012, mobile media was worth$149.8 Billion• Interestingly, advertising while it nearly doubled reaching $11.6 Billion in2012, is still only a minor revenue stream for media on mobile, providingonly 8% of the total media revenues on mobileSource: Textually 21 April 2012
  • 11. Mobile Marketing AssociationMobile Marketing AssociationHow Fast is Mobile?
  • 12. Mobile Marketing AssociationMobile Marketing AssociationSpeed of SMS Texting• Great British Mobile Marketing Report 2012 finds:• 97% of SMS messages sent are read, vs 20% of emails(Source: Digital Marketing Association)• 97% of UK SMS text messages are read within 5 seconds(Source: Ofcom) .. vs 48 hours for email• SMS texts have average response rate of 26% vs 5% email(Source: Mobile Data Association)Source: Sify News 24 Aug 2012
  • 13. Mobile Marketing AssociationMobile Marketing AssociationSpeed of SMS Texting• Great British Mobile Marketing Report 2012 finds:• 97% of SMS messages sent are read, vs 20% of emails(Source: Digital Marketing Association)• 97% of UK SMS text messages are read within 5 seconds(Source: Ofcom) .. vs 48 hours for email• SMS texts have average response rate of 26% vs 5% email(Source: Mobile Data Association)Source: Sify News 24 Aug 20125x better reach34,500 x faster5x more activating
  • 14. Mobile Marketing AssociationMobile Marketing AssociationMobile Web 720x Faster• The IAB Internet Advertising Board has released some mobile web andmobile commerce data• In the UK, half of all mobile phone users already use mobile commerce• The average time that a person will pursue a commercial transaction fromweb searchto real purchase is about one month• On the phone the time lag between searchand m-commerce is about one hour• Quite literally e-commerce on mobileis 720x fasterSource: IAB 14 June 2011
  • 15. Mobile Marketing AssociationMobile Marketing AssociationHow Addicted Are We?
  • 16. Mobile Marketing AssociationMobile Marketing AssociationCompulsive? 150 Times Per Day• T-Mobile USA CEO Philipp Humm said at CTIA in 2012 thatmobile phone owners "pick up their phone 150 times per day".That once every 6 and half minutes of every hour of every daySource: Mashable 8 May 2012• For smartphones its already up to 200 times per day as reported by theGuardian (every 5 minutes)Source: The Guardian 26 June 2012
  • 17. Mobile Marketing AssociationMobile Marketing AssociationMobile as Status Symbol• Survey of US mobile phone owners by Vuclip, when answeringquestion "The first thing people notice about me" top answer wasmobile phone at 61%. Other answers: car, watch or clothing• For women the mobile addiction isnt as bad but still 38% of womensaid the phone was the first thing people noticed• For women under age 18 - the phone was listed as the first thing tonotice by 82%Source Quartz 13 March 2013
  • 18. Mobile Marketing AssociationMobile Marketing Association70:20:10 Rule by Coca Cola• Coca Colas Director of International Media, Gavin Mehrotra told MMAAsia Forum in May 2011 that for Coca Cola: "SMS ispriority number 1" because only SMS reaches anyone.• Coca Colas Attila Weisz told MMA Forum New York in October 2011 andgave Coke rule for mobile advertising spending:• Put 70% on mobile messaging• Put 20% on mobile web• Put only 10% on mobile apps• Source: Coca Cola presentations, May & October 2011
  • 19. Mobile Marketing AssociationMobile Marketing AssociationWiller Mobile-Optimized Web• Willer Travel is Japanese bus service. It used to have one website for bothPC and mobile. After optimized:• Click-through rates on mobile site increased by 150%• Bus bookings on mobile site grew by 3 times!Source: Google Think Mobile event Bangkok 20 Sept 2012
  • 20. Mobile Marketing AssociationMobile Marketing AssociationAP: Future of News is Mobile• Associated Press Managing Editors held their annual conference in Denverin September 2011, opened it with shock statement: "Mobile is future ofnews."• The APME CEO and President, Tom Curley said: "Media companies lostrevenues with the internet but have a chance to change that withmobile."• Tomi comment: Mobile is the money-making machine (and mobile is the7th mass medium)Source: Associated Press 15 Sept 2011
  • 21. Mobile Marketing AssociationMobile Marketing Association• In the industrialized world,It will be a Multimedia,multi-platform environment• But the (smart)phone is thepreferred media• And mobile will be presentwhen we consume othermediaSource: book The Insiders Guide toMobile Tomi T Ahonen 2011Dont think its only mobile
  • 22. Mobile Marketing AssociationMobile Marketing AssociationConsumer of MobileYouth of Today is Customer of Tomorrow
  • 23. Mobile Marketing AssociationMobile Marketing AssociationYouth Messaging• Survey by Acision of 2,000 smartphone owners in UK & USA found thefollowing message use among the 18-35 year age group:• SMS text messaging used by 94%• Dedicated messaging apps like Skype and Twitter used only by 19% of thisage group Source: Acision survey Psychology of SMS 18 July 2012
  • 24. Mobile Marketing AssociationMobile Marketing AssociationTexting Tolstois War & Peace• Pew reports in 2010 that 30% of American teenagers average sendingover 100 SMS text messages per day• How much is that? Lets compare. There are 3,197,779 characters in totalin Leo Tolstois massive novel War & Peace• If counting full-length 160 character messages, a teenager sending 100SMS per day would type full text of War & Peace in under 7 months!
  • 25. Mobile Marketing AssociationMobile Marketing Association12% use during Sex• Astonishing finding by Zeldi in UK of 1,000mothers and mobile• 12% of UK mothers admit to having used theirmobile phone while having sex• This is similar to earlier finding by Retrovo that10% of UK youth send SMS during sexSource: Media Post 10 May 2012
  • 26. Mobile Marketing AssociationMobile Marketing AssociationI am the Alpha, and the Omega• Research from the Time Mobility Poll of 4,700 people in 8 countriesfound:• 44% globally say the mobile is the first thing they see in the morningwhen they wake up, and the last thing they see at night before theyfall asleepSource: Time 22 Aug 2012
  • 27. Mobile Marketing AssociationMobile Marketing AssociationUK Phone Replacement• Survey by O2 in UK found that following devices are being replaced bysmartphone:• Alarm clock 54%• Wristwatch 46%• Camera 39%• Laptop 28%• Game console 11%• Television 6%• Books 6%Source: O2 All About Youstudy 29 June 2012
  • 28. Mobile Marketing AssociationMobile Marketing AssociationNomophobia fear of no connection• Nomophobia first diagnosed in 2008 and is the fear of being without amobile phone contact or connection• A survey of 1,000 UK employed adults by SecurEnvoy found 66% fearlosingtheir mobile phone. 41% carry twophones to prevent it• 49% of UK adults have becomeupset at partner for spying on phone• 41% of British mobile phone usershave set a PIN code and 10%encrypt their phones to secure themSource: The Telegraph 16 Feb 2012
  • 29. Mobile Marketing AssociationMobile Marketing AssociationThe Copycat Addiction..• You know if you yawn, others will also start to yawn• I have been kidding that a fun thing to do if youre bored and in acrowded place, is to take out your phone and pretend to read amessage, and watch how many others instinctively feel compelled tolook at their phones• University of Michigan study reveals that 39.5% of humans will dothat with their phones, within 10 seconds of seeing someone elselook at their phoneSource: Textually 5 Dec 2012
  • 30. Mobile Marketing AssociationMobile Marketing AssociationMobile is the 7th MediumBetter than the internet or televisionWikipedia page: Seven Mass MediaSource: Ahonen book Mobile as 7th of the Mass Media, 2008
  • 31. Mobile Marketing AssociationMobile Marketing AssociationThe 7 Mass MediaSource: Ahonen book Mobile as 7th of the Mass Media, 2008Wikipedia page: Seven Mass Media• 1st mass medium Print 1500: books, newspapers, magazines• 2nd medium Recordings 1890s: music, games, movies• 3rd medium Cinema 1910s• 4th medium Radio 1920s• 5th medium TV 1950s• 6th medium Internet 1995s• 7th medium Mobile 2000s
  • 32. Mobile Marketing AssociationMobile Marketing AssociationSource: Tomi Ahonen bookThe Insiders Guide to Mobile, 2011Tomi: Mobile Has 9 Unique Benefits1. Mobile is first personal mass medium2. Permanently Connected3. Always Carried4. Built-in Payment Channel5. Available at Creative Impulse6. Has Most Accurate Audience Info7. Captures Social Context of Consumption8. Enables Augmented Reality9. Offers Digital Interface (to real world)
  • 33. Mobile Marketing AssociationMobile Marketing Association9 Unique Benefits of MobileBetter than the internet or television
  • 34. Mobile Marketing AssociationMobile Marketing AssociationUnique benefit number 1 of 9:Mobile is first personal mass mediumFirst four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
  • 35. Mobile Marketing AssociationMobile Marketing AssociationDo SMS Virtual Kisses Work?• Research by WhatsYourPrice.com of 1,000 UK office workers founddata about office relationships• To add X at end of SMS text message means a kiss• 55% of women and 60% of men who have had office romances, say itstarted from the X in the SMS• 35% of women, 25% of men have had their innocent virtual kiss ie X -interpreted as sexual• If virtual kisses are sent prior toa first date, the chances of thedate becoming intimate arenear 90%Source: Sify News 24 Aug 2012
  • 36. Mobile Marketing AssociationMobile Marketing AssociationAxe/Lynx Virtual Peep Holes• Axe/Lynx deodorant ran an experiment with QR code based virtual peepholes in discos, restaurants, bars and clubs in Puerto Rico• Inside the mens toilets, the men could use their cameraphones and seethrough the wall to the womens rest rooms and see videos of the womenand what they do in there..• Result? 23% of target audienceaccessed the videos (and proofthat all men are Peeping Toms)Source: 2D Code 26 June 2012
  • 37. Mobile Marketing AssociationMobile Marketing AssociationUnique benefit number 2 of 9:Mobile is permanently connectedFirst four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
  • 38. Mobile Marketing AssociationMobile Marketing AssociationCoca Cola SMS: 45% Responses• Coca Cola ran its Olympics-related "Move To The Beat" campaign onSMS in several countries.• The campaign was Coca Colas first global campaign that wascentered around mobile but using of course all major media• Its main mobile element was SMS but also used QR Codes, mobileweb and apps• The campaign was particularly well run in Canada, where Coca Colaachieved 45% engagement rates - using SMSSource Marketing Daily 27 Dec 2012
  • 39. Mobile Marketing AssociationMobile Marketing AssociationSteal the Car - Last to Have it Wins• Mini campaign Sweden around the theme of car theft• A virtual Mini was parked in Stockholm• Then participants were invited to go steal it - whoever got close enough wouldgain control of the virtual car• Rivals would chase person, trying to grab the car. The game would show wherethe car was at any time• Who had it in the end, wonthe actual Mini car• Japanese version won bestmobile ad of Japan awardSource: Japan Mobile AdvertisingAwards 2012
  • 40. Mobile Marketing AssociationMobile Marketing AssociationUnique benefit number 3 of 9:Only mobile is always carriedFirst four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
  • 41. Mobile Marketing AssociationMobile Marketing Association79% consume news in China• Research from the Time Mobility Poll of 4,700 people in 8 countriesfound:• 79% of Chinese consume news via their mobile phones (vs 49%globally)• 44% globally say the mobile is the first thing they see in the morning,and the last thing they see at nightSource: Time 22 Aug 2012
  • 42. Mobile Marketing AssociationMobile Marketing AssociationCourts Use SMS.. Subpoenas• Kazakhstan has started to use SMS notifications to send court ordersubpoenas (to require witnesses to appear in court) in civil lawsuit cases,via SMS. If the intended person does not have a mobile phone, they willstill use old paper-based formsSource: Central Asia Online 31 Aug 2012
  • 43. Mobile Marketing AssociationMobile Marketing AssociationUnique benefit number 4 of 9:Mobile has built-in payment channelFirst four benefits identified by Tomi T Ahonen about 7th Mass Media in 2006
  • 44. Mobile Marketing AssociationMobile Marketing AssociationmBanking 48% of Kenya GDP• M-Pesa by Safaricom is now 6 years old, with 15M users. Rival Airtel(ex Zain) has 3M users.• Kenya pop 40M (26M age 18+) 69% of adults have m-bankingaccount, 2.2x more than real bank acct• M-Pesa and Airtel have 75,000 merchants• Central Bank of Kenya says average transaction now 32 USD and 2012total Kenya mobile transactions worth 16.2B USD. Kenyas GDP is33.6B USD• So as of 2012, 48% of Kenya GDP runs via mobileSources: Business Day 22 Mar 2012,Africa News 21 Jan 2013
  • 45. Mobile Marketing AssociationMobile Marketing AssociationCarrefour Mobile Shopping App• Carrefour the big retailer in France has deployed its smartphone app tohelp shoppers find what have on their shopping list• It seems innocent enough at the start - you can use it to create yourshopping list - and to help you, you can use the 2D barcode scanner whilein the store to easily add items to the shopping list• But here is the magical benefit - you tell it which Carrefour store you willshop in, and the shopping list will be re-arranged in the order of the itemsin the shopping aisles!• Similar also Albert Heijn in NetherlandsSource: Lebensmittel Zeitung 5 Oct 2012
  • 46. Mobile Marketing AssociationMobile Marketing AssociationUnique benefit number 5 of 9:Mobile is available at creative impulseThank you Tony Fish for discovering this fifth benefit in2007
  • 47. Mobile Marketing AssociationMobile Marketing AssociationNew Zealand Mobile Web• Vodafone statistics at the annual Tel.Con conference:• 74% check social networking from bed• 41% check the mobile internet while on toilet• 38% have settled bet by finding answer on phone• 23% access the mobile internet from the beachSource: Vodafone NZ presentation at Tel.Con in Auckland April 2012
  • 48. Mobile Marketing AssociationMobile Marketing AssociationNew Zealand Mobile Web• Vodafone statistics at the annual Tel.Con conference:• 74% check social networking from bed• 41% check the mobile internet while on toilet• 38% have settled bet by finding answer on phone• 23% access the mobile internet from the beachSource: Vodafone NZ presentation at Tel.Con in Auckland April 2012The Truth isIn My Pocket
  • 49. Mobile Marketing AssociationMobile Marketing AssociationWhose That Chick - In That Car?• Finlands car-registration information has been available via phone foryears, including owner and past history.• Now a free iPhone and Android app will use cameraphone imagerecognition to recognize the license plate, then querie the database.Cost per querie between 3-7 Euros depending on infoSource Kauppalehti 10 April 2013FIN TOM·1007
  • 50. Mobile Marketing AssociationMobile Marketing AssociationUnique benefit number 6 of 9:Mobile measures audience accuratelyThank you AMF Ventures for discovering this sixth benefit in 2007
  • 51. Mobile Marketing AssociationMobile Marketing AssociationmHealth Stats• Pew has measured US consumer use of mHealth• 52% of smartphone owners use the device as their pocket doctor, 8%of dumbphone users do so too• That is 31% of all US mobile phone owners• 19% of smartphone owners have installed at least one mHealth appon their device, usually dieting, exercise or weight apps• While 80% of Americans use SMS, only 9% have received any SMSnotices or alerts from their health providersSource: Pew 8 Nov 2012
  • 52. Mobile Marketing AssociationMobile Marketing AssociationGirlswalker 45% Redemption Rate• Teen girl mobile magazine Tokyo Girl / Girlswalker twice weekly withyouth content: fashion, dating, make-up etc. Concept is freemium - basemobile web magazine free, premium editions from paid premium Goldlevel with videos etc to platinum level live shows• Alan Moore reports it is achieving 45% redemption rates to its fashion-oriented coupons and offers Source: Alan Moore book No Straight Lines 2012
  • 53. Mobile Marketing AssociationMobile Marketing AssociationUnique benefit number 7 of 9:Only mobile captures social contextThank you Alan Moore and Xtract for discovering this seventh benefit in 2008
  • 54. Mobile Marketing AssociationMobile Marketing AssociationObama 2012 SMS Volunteers• The Obama 2008 campaign used social media and mobile verysuccessfully. For 2012 they turbocharged their efforts. One of theirmost ingenious ideas was the recruiting of SMS volunteers onelection day• "Would you like to make one call to support President Obama today?Well send you one phone number."• Campaign achieved 10% conversion of targeted Obama supporters soout of 64M voters, about 6.4M made this call. If SMS activationresults in 50% success in voting, 3.2M votes were generated this way- Obamas margin of victory was about 5M votes. Source: Communities-Dominate.blogs.com Nov 22, 2012
  • 55. Mobile Marketing AssociationMobile Marketing AssociationSMS Member Get Member: 50% Success!• Online social network Blue Lion has started to use SMS textmessaging in its marketing• Blue Lion monitors which members stop using the service, and sendsan SMS reminder to those. It has measured that these reminders geta 10% response rate• They also use SMS for Member-get-Member campaigns finding 50%conversion rate when members recommend Blue Lion to friends viaSMSSource GoMo News 14 Feb 2013
  • 56. Mobile Marketing AssociationMobile Marketing AssociationUnique benefit number 8 of 9:Mobile enables augmented realityThank you Raimo van der Klein of Layar for discovering this 8th benefit in09
  • 57. Mobile Marketing AssociationMobile Marketing AssociationAR Pages in Tesco Magazine• Tesco in the UK has added Augmented Reality to many pages of itsReal Food Magazine• AR links go to videos helping prepare foods, recipes, and offer chanceto purchases instantly, online• Through 3 months of use, the AR interactive pages get consistentlyaverage click-through rates of 15%• The best pages achieve 60% click-through ratesSource: The Cloud and Compass 20 Nov 2012
  • 58. Mobile Marketing AssociationMobile Marketing AssociationMcDonalds AR in Australia• McDonalds in Australia launched TrackMyMacca as smartphone appto identify exactly ingredients of that specific burger and whichAustralian farm came from.• Location-based tech (GPS) identifies restaurant• Image Recognition identifies packaging of burger• Augmented Reality then offers links to each ingredient and evenshows face of farmer who owns the farm where it came fromSource MobiAd News 6 March 2013
  • 59. Mobile Marketing AssociationMobile Marketing AssociationUnique benefit number 9 of 9:Mobile offers a digital interfaceThank you Russell Buckley for discovering this 9th benefit in 2011
  • 60. Mobile Marketing AssociationMobile Marketing AssociationSMS Street Light Control• A service called Dial4Light has launched the worlds first remote controlfor street lights in Germany town of Lemgo (pop 42K) near Hannover &Dortmund• Street lights on side streets are not turned on for the whole night. But if aconsumer wants the lights on, they send a premium SMS message and getthe lights on for 15 minutes, which costs 50 cents• The town of Lemgo is saving 50,000 Europer year in not unnecessarily spendingelectricity to keep lights on at nightSource: Tomi Ahonen book The Insiders Guideto Mobile 2012
  • 61. Mobile Marketing AssociationMobile Marketing AssociationCar Rentals with NFC Phones• France-based Continental is launching a service for rental carcompanies to do phone-operated car keys• Smartphones with NFC to operate the keyless locks• System on smartphones uses NFC and SIM card based security• System also allows use of charging at electrical charging stations andlogs their useSource Gizmag 5 April 2013
  • 62. Mobile Marketing AssociationMobile Marketing AssociationBusiness ProcessesMarketing is More than just Advertising
  • 63. Mobile Marketing AssociationMobile Marketing AssociationTraditional 4 Ps• Philip Kotlers original 4 Ps and its updated variant, the SIVA model• Product (or service) Solution• Price Value• Place (distribution) Access• Promotion Information
  • 64. Mobile Marketing AssociationMobile Marketing AssociationWherever There Are Customers.."Mobile phones amplify human talents forcooperation."- Howard Rheingold, Smart Mobs, 2002
  • 65. Mobile Marketing AssociationMobile Marketing AssociationUSA: 31% Prefer SMS Contact• Pew surveyed 2,277 adults over 18 years of age and reportson US adult SMS use• 88% of adults who own phone, use SMS.• 31% prefer to be contacted by SMS, vs 51% who prefervoice calls on phone, rest say it depends on situationSource: Pew Internet and American Life Project 19 Sept 2011
  • 66. Mobile Marketing AssociationMobile Marketing AssociationProduct Design?
  • 67. Mobile Marketing AssociationMobile Marketing AssociationIndia - Lays Potato Chips• Pepsis Lays potato chips brand in India has run a digital media campaignacross many media, but centered on SMS• They invited fans to submit flavor ideas. Top4 would be test-marketed. Winner would getmoney plus 1% royalty of every bag sold• Received 1.3 million flavor suggestions• 1M votes already (campaign still running)• South Africa similar Lekkerflavor 187K entries• In USA, Dunkin Donuts did similar campaignSources: Telecom Yatra 31 May 2010, ESPNpresentation 2010, Lekkerflavour.co.za 2010
  • 68. Mobile Marketing AssociationMobile Marketing AssociationSupport Supply Chain?
  • 69. Mobile Marketing AssociationMobile Marketing AssociationHershey Cocoa Link• Hershey introduced its SMS based Cocoa Link in various Africanlanguages in 2011, to help Cocoa farmers• Over 100,000 farmers using Cocoa Link already. Program will reach750,000 farmers by 2017• With Hersheys advice, farmers have increased Cocoa yields by 15%-40%• Side-benefit - because of more efficient farming, the Cocoa Linkproject has caused 24% increase in school attendance in Ghana (aschildren dont have to skip school to help with the farming so much)Source mTrends Mobile Opportunities in Africa 2013
  • 70. Mobile Marketing AssociationMobile Marketing AssociationProduct Manufacturing?
  • 71. Mobile Marketing AssociationMobile Marketing AssociationDo-it-Yourself Stamps..• First done in Germany with E Plus and Postal Office selling stamps viamobile phone. Virtual stamp equivalent is by unique 12 digit code.You just print those 12 digits on your envelope and mail it..• Now Denmark and Sweden have also launched itSource: Textually 7 March 2011
  • 72. Mobile Marketing AssociationMobile Marketing AssociationPre-purchase Trials?
  • 73. Mobile Marketing AssociationMobile Marketing AssociationMobile Virtual Trials - Eyeglasses• French eyeglasses and sunglasses online retailer DirectOptic hasadded mobile trialing of their eyeware, using Total Immersionsplatform. Users take cameraphone picture and get to virtually trialthe eyeglasses• Shoppers who try eyeglasses using mobile trials have 41% higherconversion rate than normal online shoppers• And those who use mobile trialing will spend 12.5% more on theireyeglasses on average than those who dont• 41% x 112.5% = 45.6% more revenue through mobileSource: The Cloud and Compass 20 Nov 2012
  • 74. Mobile Marketing AssociationMobile Marketing AssociationContract?
  • 75. Mobile Marketing AssociationMobile Marketing AssociationNow Turkey also SMS Signatures• Spain was the first country to accept an SMS messages as legally bindingin contracts• Turkey has joined that, SMS signatures are now also legally binding inTurkeySource: MMA Asia Forum May 4-5, 2011
  • 76. Mobile Marketing AssociationMobile Marketing AssociationService Delivery?
  • 77. Mobile Marketing AssociationMobile Marketing AssociationTxtEagle - Crowd Sourcing & SMS• Alan Moore, Author & CEO of SMLXL tells in his latest book No StraightLines the story of TxtEagle• TxtEagle uses crowd-sourcing for service tasks such as translations,calculations, programing, text entry...• Most employees are in Emerging World countries• Projects are cut into bite-sized tasks thatfit 160 characters of SMS text messageSource: Alan Moore bookNo Straight Lines, 2012
  • 78. Mobile Marketing AssociationMobile Marketing AssociationFulfillment?
  • 79. Mobile Marketing AssociationMobile Marketing AssociationNigerian m-Constitution• The new Nigerian constitution was made into a mobile phone version, forAndroid, Symbian/Ovi, Blackberry and mobile web/WAP. It has beendownloaded 330,000 timesSources: Guardian 26 Aug 2012, Twitter 30 Aug 2012
  • 80. Mobile Marketing AssociationMobile Marketing AssociationCustomer Questions?
  • 81. Mobile Marketing AssociationMobile Marketing AssociationSMS Auto-Calling Center• mInfo Inc out of Shanghai has deployed response efficiency system forcalling centers• Using artificial intelligence and continuous refinement the system rapidlylearns and is able to respond to over 90% of calling center types ofquestions, when sent in via SMS• Remainder get automatically forwarded to humans• Enormous cost savings compared to human call centersSource: mInfo Inc presentation,at X Media Lab Malmo 21 Jan 2011
  • 82. Mobile Marketing AssociationMobile Marketing AssociationPrevent Wrong Use?
  • 83. Mobile Marketing AssociationMobile Marketing AssociationMobile Sunscreen Alarm• A sunbathing service trialled by a Finnish integrator and Nivea thecosmetics brand - the mobile phone sunscreen alert service• Users register their skin type etc to their phone• Sunscreen lotion intelligent bottle tells phone when lotion wasapplied• Location-based beach service tells how sunny it is (cloudy, fullsunshine etc)• Sends SMS to your phone whenneed shade or stronger sunscreen.• Test customers loved it..Source: DiViA 2010
  • 84. Mobile Marketing AssociationMobile Marketing AssociationInventory Management?
  • 85. Mobile Marketing AssociationMobile Marketing Association• Finnair started mobile check-in late in 2001. SITA & AirTraveller World 2011 survey 4 continentsfound 17% use mBoarding pass• In 2010 Finnairpassed 50% of fliers using it• Latest version by Book It offers Finnair instant upgrade: After passengerchecked in economy, offered instant upgrades paid by credit card onmobile or frequent flier miles!Sources: Book It 2010, SITA 2011Finnair Mobile Check In
  • 86. Mobile Marketing AssociationMobile Marketing AssociationDigitize the Real World
  • 87. Mobile Marketing AssociationMobile Marketing AssociationJay-Z Gamefied Book• Rap artist Jay-Z released a biography with a twist - he created a treasurerelated to every page, that fans would be invited to go explore and find inNew York City. The first person to find all 300 hidden treasures received alifetime pass to any Jay-Z concert.• The winning woman took 30 days to find all 300, and recruited others tohelp find her themSource: Gamificication Presentation at ICT Qatar 5 Feb 2012
  • 88. Mobile Marketing AssociationMobile Marketing AssociationBeyond the Real World?
  • 89. Mobile Marketing AssociationMobile Marketing AssociationAXE Wake Up Girl• AXE deodorant brand offered personalized wake-up for mobile phoneusers in Japan• Featured 1 of 14 avatars made based on real girls• Wake-up girl also to laptop PC. Collect all 14 girls, featured videogamewhereobject to discover hiddentreasures.• 200K unique users - Createdby Bascule for Unilever Japan• Increased sales by 300%Source: MMA Asia June 2010
  • 90. Mobile Marketing AssociationMobile Marketing AssociationAfter-care?
  • 91. Mobile Marketing AssociationMobile Marketing AssociationSpore SMS after store visit• In Singapore all three operators will send you an SMS directly after yourvisit to their store - asking you if you were satisfied with your visit• If you respond (with an SMS that is not charged, of course) and say youwere notsatisfied - you will receive acall from senior sales mana-gement at headquartersasking why• This is competitive customercare!
  • 92. Mobile Marketing AssociationMobile Marketing AssociationLoyalty Rewards?
  • 93. Mobile Marketing AssociationMobile Marketing Association• Idea originally from Japan, where Marlboro cigarettes put uniquecodes in packets of cigarettes in contest• Now Pepsi runs similar campaigns, sometimes with SMS codes underthe cap of the bottle, other times using QR codes on the label• Idea is to get unique mobile phone userinfo on how frequently they consumePepsi products• And which flavors they prefer• Incentive is contests and awardsPepsi Tracks Use by Bottle
  • 94. Mobile Marketing AssociationMobile Marketing Association360 Degree View to Marketing• Only mobile can reach the consumer in every point where the brandconnects with its customer• The more brands, companies (and governments and NGOs) learn howpowerful mobile is - in 4 Ps Marketing - the more they will producesatisfied customers• Only 2 entities will collect that data - the brand - and the mobile operator!• When the data is aggregated, soon mobile operators will knoweverything about us - much like Amazon knows all of our tastes in books,movies and music
  • 95. Mobile Marketing AssociationMobile Marketing AssociationGaranti Bank Integrated Campaign• Garanti Bank of Turkey did award-winning integrated online, email andmobile campaign for new clients• Garanti had online video in style of news report, where anchor said theyhad reached the point of the last person in Turkey who had not signed upto mobile banking. Then they said they were now calling that last person -at which point YOUR phone rang (with recorded message, m-bankingapplication)Source: Rabarba presentationat MMA Turkey 28 June 2011
  • 96. Mobile Marketing AssociationMobile Marketing AssociationGap in Consumer & Business SMS• Textmarketing survey of 1,368 UK consumers finds dramatic gapbetween what consumers want, and what UK businesses offer viaSMS text messaging:• 89% would like to receive delivery notices via SMS, but only 26%have received any (gap 63%)• 84% would like appointment reminders via SMS but only 29% havereceived any (gap 55%)• 68% would like SMS offers or discounts from brands they purchasedfrom in past 3 months - yet only 12% had received any (gap 56%)• 61% would like to receive order confirmations via SMS yet only 16%have received any (gap 55%)Source: Textmarketing UK survey Oct 2012
  • 97. Mobile Marketing AssociationMobile Marketing AssociationGap in Consumer & Business SMS• Textmarketing survey of 1,368 UK consumers finds dramatic gapbetween what consumers want, and what UK businesses offer viaSMS text messaging:• 89% would like to receive delivery notices via SMS, but only 26%have received any (gap 63%)• 84% would like appointment reminders via SMS but only 29% havereceived any (gap 55%)• 68% would like SMS offers or discounts from brands they purchasedfrom in past 3 months - yet only 12% had received any (gap 56%)• 61% would like to receive order confirmations via SMS yet only 16%have received any (gap 55%)Source: Textmarketing UK survey Oct 2012
  • 98. Mobile Marketing AssociationMobile Marketing AssociationGap in Consumer & Business SMS• Textmarketing survey of 1,368 UK consumers finds dramatic gapbetween what consumers want, and what UK businesses offer viaSMS text messaging:• 89% would like to receive delivery notices via SMS, but only 26%have received any (gap 63%)• 84% would like appointment reminders via SMS but only 29% havereceived any (gap 55%)• 68% would like SMS offers or discounts from brands they purchasedfrom in past 3 months - yet only 12% had received any (gap 56%)• 61% would like to receive order confirmations via SMS yet only 16%have received any (gap 55%)Source: Textmarketing UK survey Oct 2012
  • 99. Mobile Marketing AssociationMobile Marketing AssociationGap in Consumer & Business SMS• Textmarketing survey of 1,368 UK consumers finds dramatic gapbetween what consumers want, and what UK businesses offer viaSMS text messaging:• 89% would like to receive delivery notices via SMS, but only 26%have received any (gap 63%)• 84% would like appointment reminders via SMS but only 29% havereceived any (gap 55%)• 68% would like SMS offers or discounts from brands they purchasedfrom in past 3 months - yet only 12% had received any (gap 56%)• 61% would like to receive order confirmations via SMS yet only 16%have received any (gap 55%)Source: Textmarketing UK survey Oct 2012
  • 100. Mobile Marketing AssociationMobile Marketing AssociationSo Retail?They seem to be discovering mobile now, finally...
  • 101. Mobile Marketing AssociationMobile Marketing AssociationMobile Kills Impuse Mag Buys• WARC reports that a major cause for the fall in USA magazine sales in2012 is due to retail impulse buy decline• That is primarily caused by mobile phones - as consumers are not idleat the check-out counter but rather paying attention to their phones.• AAM (ex ABC) which audits magazine circulations in the USA reportsthat total magazine circulation is down 9.5% during 2012Source Business Insider 11 Feb 2013
  • 102. Mobile Marketing AssociationMobile Marketing Association48% Changed Mind in Store• Survey by Deloitte of US smartphone owners found:• 48% have used their smartphone in-store at physical shops to influencetheir decision• Shopping related activity on smartphone increasesduring the first 6 months of ownership by 40%• Deloitte estimates smartphones will influence 19%of US total retail decisions by 2016 worth $689 BillionSource: Time Business 3 July 2012
  • 103. Mobile Marketing AssociationMobile Marketing AssociationRetail Behavior Tipping Point• A December 2012 survey of 5,000 US consumers users about theirChristmastime shopping found:• 48.1% said they would do most of their shopping in traditional bricks-and-mortar stores (51.9% said would mainly use online digital andmobile shopping)• 44.4% said they would shop online on laptops or desktop PCs• 4.0% said they would shop on their tablets• 3.4% said they would shop on smartphones• More than half made at least 1-3 purchases on a mobile phone.39.9% checked product-review on their mobile phonesSource Mediapost 18 March 2013
  • 104. Mobile Marketing AssociationMobile Marketing AssociationM Coupons - 5B in 2012• The mobile coupon era is emerging. Juniper measured 5 Billion m-coupons were delivered in 2012, almost one m-coupon per mobilephone subscriber (per year). That number expected to to double nowfor 2013Source Juniper 30 Jan 2013
  • 105. Mobile Marketing AssociationMobile Marketing AssociationQR Codes Used by 10% Globally• TNS Survey of 48,000 mobile users in 57countries reported on QR Code use. Whenanalyzed by TomiAhonen Consulting, QRCodes have 380M unique users: 9.5% ofglobal unique mobile owners• Leading countries according to TNS were Japan 60%, Hong Kong 47%,South Korea 43%, Singapore 33%, UK 26%, Canada & Taiwan 25%• Regionally, QR codes used by 27% of advanced APAC, 19% of N America,14% of W Eur, 12% of Lat Am, 6% of Middle East, 5% of E Eur, and 1% ofDeveloping Asia and AfricaSources: TNS Survey April 2012 andTomiAhonen Consulting May 2012
  • 106. Mobile Marketing AssociationMobile Marketing AssociationFuture of Money is...• Visa Europe showed a corporate Visa video to the Slovakian MobileMarketing Forum with a stunning statement about mobile phone basedcredit cards and payment cards. The official Visa view is that:• "The Visa card of the future is a Visa mobile card."• And the video ended with the positionof Visa about the future of money:• "The future of payments is mobile."Source: Visa Europe corporate video shown atMMMMXI Conference Bratislava 10 May 2011
  • 107. Mobile Marketing AssociationMobile Marketing AssociationFuture of Money is...• Visa Europe showed a corporate Visa video to the Slovakian MobileMarketing Forum with a stunning statement about mobile phone basedcredit cards and payment cards. The official Visa view is that:• "The Visa card of the future is a Visa mobile card."• And the video ended with the positionof Visa about the future of money:• "The future of payments is mobile."Source: Visa Europe corporate video shown atMMMMXI Conference Bratislava 10 May 2011STOP PRESS:Nov 21, 2011: Turkeyannounces target date of2025 to end cash!
  • 108. Mobile Marketing AssociationMobile Marketing Associationm-Banking 48% of Kenya GDP• M-Pesa by Safaricom is now 6 years old, with 15M users. Rival Airtel(ex Zain) has 3M users.• Kenya pop 40M (26M age 18+) 69% of adults have m-bankingaccount, 2.2x more than real bank acct• M-Pesa and Airtel have 75,000 merchants• Central Bank of Kenya says average transaction now 32 USD and 2012total Kenya mobile transactions worth 16.2B USD. Kenyas GDP is33.6B USD• So as of 2012, 48% of Kenya GDP runs via mobileSources: Business Day 22 Mar 2012,Africa News 21 Jan 2013
  • 109. Mobile Marketing AssociationMobile Marketing AssociationFirst Virtual Credit Card for Mobile• Mastercard, Airtel & Standard Chartered bank launched the worlds firstvirtual credit card for mobile• The SMS based service launch country is Kenya using Airtel Money andwill be rolled across Airtel Africas footprint in coming months• Anyone who needs Mastercard payment, can order 16 digit Mastercardcode via the service, receive it with one-time authorization code via SMSSource: Mobility 14 Sept 2011
  • 110. Mobile Marketing AssociationMobile Marketing AssociationQuotes Eric Schmidt• Eric Schmidt CEO of Google wrote in Harvard Business Review thatGoogles number 2 priority is.. mobile money!Source: HBR Agenda 2011
  • 111. Mobile Marketing AssociationMobile Marketing AssociationIkea AR Ads• Ikea Augmented Reality app that lets consumers to test how furniturewould appear in your homeSource: Tomi T Ahonen book The Insiders Guide to Mobile, 2011
  • 112. Mobile Marketing AssociationMobile Marketing AssociationCamphone Shopping Home Plus• Tescos South Korean supermarket Home Plus offers home delivery asmost supermarkets do. They launched the virtual shop for cameraphonesat underground train stations.Source: MIT Technology Review, 5 July 2011
  • 113. Mobile Marketing AssociationMobile Marketing AssociationCamphone Shopping Home Plus• Tescos South Korean supermarket Home Plus offers home delivery asmost supermarkets do. They launched the virtual shop for cameraphonesat underground train stations.• Increased sales 130%Source: MIT Technology Review, 5 July 2011
  • 114. Mobile Marketing AssociationMobile Marketing AssociationCarrefour Mobile Shopping App• I talked about this coming. Now Carrefour the big retailer in France hasdeployed its smartphone app to help shoppers find what have on theirshopping list• It seems innocent enough at the start - you can use it to create yourshopping list - and to help you, you can use the 2D barcode scanner whilein the store to easily add items to the shopping list• But here is the magical benefit - you tell it which Carrefour store you willshop in, and the shopping list will be re-arranged in the order of the itemsin the shopping aisles!• Similar also Albert Heijn in NetherlandsSource: Lebensmittel Zeitung 5 Oct 2012
  • 115. Mobile Marketing AssociationMobile Marketing Association• BMW ran targeted and timed MMS campaign to sell snow tyres.Target: those who bought BMW in Germany in summer when snowtyres not required.• 117,000 MMS sent on first day of snow• Personalization: Each BMW owner gotcustomized ad with their car and color.• Result: 30% conversion rate!• Total cost incl creative: $120,000.• Total revenues earned $45 Million!• What happened to Marc Mielau? he isnow CMO of Rolls RoyceSource: Tomi Ahonen book The InsidersGuide to Mobile, 2011BMW Snow Tyres via MMS
  • 116. Mobile Marketing AssociationMobile Marketing Association• BMW ran targeted and timed MMS campaign to sell snow tyres.Target: those who bought BMW in Germany in summer when snowtyres not required.• 117,000 MMS sent on first day of snow• Personalization: Each BMW owner gotcustomized ad with their car and color.• Result: 30% conversion rate!• Total cost incl creative: $120,000.• Total revenues earned $45 Million!• What happened to Marc Mielau? he isnow CMO of Rolls RoyceSource: Tomi Ahonen book The InsidersGuide to Mobile, 2011BMW Snow Tyres via MMS
  • 117. Mobile Marketing AssociationMobile Marketing AssociationIf you like my slides...
  • 118. Mobile Marketing AssociationMobile Marketing AssociationI am here to meet YOU..
  • 119. Mobile Marketing AssociationMobile Marketing AssociationWho Wants My 10th Book?Available Now Free on Lulu.com: 350 pages
  • 120. Mobile Marketing AssociationMobile Marketing AssociationA Few Teasers.....come see me at the end of Friday
  • 121. Mobile Marketing AssociationMobile Marketing AssociationQuotes..• WPP CEO Sir Martin Sorrell "Our competitive set is no longerOmnicom and IPG and Publicis. It is Nielsen and GFK. It’s the datacompanies."Source Harvard Business Review March 2013
  • 122. Mobile Marketing AssociationMobile Marketing AssociationWant More Ads?• Alan Moore said this would happen• A Qustodian user Andrew Manley wrote at Facebook:"I never thought I would be asking this question in my life but how can Ireceive more ads?"Source: Message left at Qustodianpage on Facebook on 2 Nov 2011
  • 123. Mobile Marketing AssociationMobile Marketing Association"Ads + money = advocurrency."- Jonathan JMac MacDonald
  • 124. Mobile Marketing AssociationMobile Marketing AssociationAnd finally, some magic..Try to make your new concepts seem magical
  • 125. Mobile Marketing AssociationMobile Marketing AssociationGuinness Hidden QR• Guinness introduced promotional glasses with hidden QR codes. The QRcodes would not be visible until beer is poured intothe glass, then the QR codes would appear• The QR codes led to various Guinnessmobile websites, promotions, gamesand info about the beer• If other beer (more yellow in color) usedin same glass, the QR code wont show• Ad concept by BBDO New York• Source: Ads of the World 30 April 2012
  • 126. Mobile Marketing AssociationMobile Marketing AssociationAlarm if Sun Shining• Nivea Sun Alarm is an alarm app for smartphones that checks thecurrent weather. It then will alarm and wake you up early if its sunny,it lets you sleep later if its raining..Source PSFK 17 Feb 2013
  • 127. Mobile Marketing AssociationMobile Marketing AssociationAlarm if Sun Shining• Nivea Sun Alarm is an alarm app for smartphones that checks thecurrent weather. It then will alarm and wake you up early if its sunny,it lets you sleep later if its raining..Source PSFK 17 Feb 2013So Nivea is now in thealarm clocks & weatherforecasting businesses
  • 128. Mobile Marketing AssociationMobile Marketing AssociationTwo thoughts to end on..
  • 129. Mobile Marketing AssociationMobile Marketing Association"The world will change more in the next10 years, than it has in the previous 100years."- Chetan Sharma, 7 July 2011
  • 130. Mobile Marketing AssociationMobile Marketing Association"Put your best people on mobile."- Eric Schmidt, Google
  • 131. Mobile Marketing AssociationMobile Marketing AssociationTomi T Ahonen, Author & ConsultantCompetitiveness, Business Case, Marketing, and Profitability• Provides workshops, training and consulting in how to make moneywith mobile adn converged services.• The worlds most prolific new mobile service evangelist, has introducedover 1,200 new service concepts at public conferences; is quoted in140 books by his peers• Quoted in over 400 press stories in a dozen languages; keynotes at over300 major conferences on 6 continents; his daily blog is syndicated onCNBC, NY Times, etc• Lectures at Oxford University on 3G and Convergence• Available as a motivational speaker at your event!• Read his bestsellers "Digital Korea", "Communities Dominate Brands",“Mobile as 7th of the Mass Media” etcwebsite: www.tomiahonen.come-mail: tomi@tomiahonen.comblog: communities-dominate.blogs.comtwitter: @tomiahonenTomis newest book "The Insiders Guide to Mobile"Earlier Tomi Ahonen has set up& run Nokia’s 3G BusinessConsultancy. Previously heworked for 3 operators where hecreated the world’s first fixed-mobile service bundle and set aworld record for taking marketshare from the incumbent"Service creation and marketing will be key to 3G," Ahonen said. Total Telecom 12 October 2000
  • 132. Mobile Marketing AssociationMobile Marketing AssociationBonus Info
  • 133. Mobile Marketing AssociationMobile Marketing Association10 Commandments of mAdKim Dushinski author of Mobile Marketing Handbook issued 10 Commandments ofmobile marketing:1 Thou shall not send mobile spam2 Thou shall only cause mobile action with QR codes3 Mobilize thy site4 Thou shall only create a mobile app if there is a valid reason to5 Honor your mobile campaigns by marketing them fullyand accurately6 Mobilize thy email7 Thou shall not ignore mobile, for thy neighbor wont8 Thou shall provide relevant value9 Obey the context in which your customers areinteracting with you10 Use only mobile when it is the right tool for the job
  • 134. Mobile Marketing AssociationMobile Marketing Association• TomiAhonen Mobile Forecast 2012-2015 gives following dates ofmajor milestones coming in mobile:• Smartphones to sell 1B units annually by year 2013• More people vote via SMS on TV shows than total TV sets in world byyear 2013• Total handset sales to pass 2B annually by 2014• More active users of SMS than humans alive 2014(obviously this means many of us using 2+ accounts)• Half of new phones sold to have touch screens 2014• Half of internet users will never use a PC to access the internet by2014 (rest are mobile & PC users, and diminishing slice of only PCusers)Source: TomiAhonen Mobile Forecast 2012-2015 - see more at tomiahonen.comMajor Milestones Coming Soon
  • 135. Mobile Marketing AssociationMobile Marketing AssociationMobile Subscribers, Unique Users, PhonesSource: Tomi Ahonen Amanac 2012 - see www.tomiahonen.com - 191 page eBook only 9.99 Euros
  • 136. Mobile Marketing AssociationMobile Marketing AssociationPrice Pyramid of Mobile PhonesSource: TomiAhonen Phone Book 2012 - see www.tomiahonen.com - eBook only 9.99 EurosPremium Smartphones Over $450 11%Mid-Price Smartphones $150 - $449 13%Low cost Smartphones $80 - $149 17%Featurephones $40 - $79 21%Ultra-cheap phones Under $40 38%
  • 137. Mobile Marketing AssociationMobile Marketing AssociationSmartphones & 3G Users: by Region3G Migration Rate Smartphone Penetration Rate0% 20% 40% 60% 80% 100%USA & CanadaEurope WestEurope EastAPAC advancedAsia developingMiddle EastAfricaLatin AmericaSource TomiAhonen Phone Book 20123G Penetration RateSmartphone MigrationSource: TomiAhonen Phone Book 2012 - see www.tomiahonen.com - eBook only 9.99 Euros
  • 138. Mobile Marketing AssociationMobile Marketing Association• TomiAhonen Consulting provides exclusive ranking of worlds largestcorporations when measured by only their mobile industry revenues(removing other revenues). The top 12 are:1 China Mobile*, China Operator $87B2 Verizon Wireless**, USA Operator $75B3 Apple iPhone**, USA Smartphones $74B4 Samsung Galaxy**, S Korea Handsets $69B5 AT&T Wireless**, USA Operator $62B6 Vodafone Mobile**, UK Operator $60B7 Telefonica Movil**, Spain Operator $55B8 NTT DoCoMo*, Japan Operator $48B9 T-Mobile**, Germany Operator $47B10 Orange Mobile**, France Operator $46B11 America Movil**, Mexico Operator $39B12 Nokia Mobile**, Finland Handsets $37B*real company under this name, **virtual company with estimated revenuesSource: TomiAhonen Almanac 2013 - see more at www.tomiahonen.comLargest Mobile Companies 2012
  • 139. Mobile Marketing AssociationMobile Marketing AssociationTomi Ahonen Index of Mobile Leadership 2012Source: Tomi Ahonen Amanac 2013 - see www.tomiahonen.com - 194 page eBook only 9.99 Euros
  • 140. Mobile Marketing AssociationMobile Marketing AssociationTomi Ahonen ReportTomiAhonen Mobile Forecast 2012-201586 pages, eBook format only, May 2012 - Cost only 99 EuroTomiAhonen Consultings forecast of the 110 most requested mobileindustry numbers is in ebook format. Table of contents:Chapter 1 - Intro (4 pages)Chapter 2 - Size of Industry (8 pages) 3 charts, 7 tablesChapter 3 - Customers (7 pages) 1 chart, 10 tablesChapter 4 - Handsets Overall (10 pages) 6 charts, 8 tablesChapter 5 - Handset Market Shares (25 pages) 24 chartsChapter 6 - Mobile Data (18 pages) 15 charts, 15 tablesChapter 7 - Smartphone Apps (2 pages) 1 chart, 1 tableChapter 8 - Customer Types (5 pages) 3 charts, 3 tablesChapter 9 - Annual Statistical Summaries (5 pages) 4 tablesMore info see www.tomiahonen.comeBooks only via tomiahonen.com
  • 141. Mobile Marketing AssociationMobile Marketing AssociationTomi Ahonen eBooksPearls Vol 2: Mobile Social NetworkingForeword by Mark Curtis, CEO of Flirtomatic,171 pages, eBook format only, April 2009 - Cost only 9.99 EuroTomis second volume of "Pearls", has 50 case studies of real worldservices around topics of mobile social networking and digitalcommunities covering all biggest stories including Mixi, Mobage,Flirtomatic, Itsmy, Qik, Twitter, Cyworld, Habbo, Mogi, Tohato, MTV, i-Report etc.Pearls Vol 1: Mobile AdvertisingForeword by Russell Buckley, SVP Admob, Chairman Mobile Marketing Association171 pages, eBook format only, January 2009 - Cost only 9.99 EuroLaunching an eBook series of Tomis "Pearls", this first volume has 50 casestudies of real world services around topics of mobile advertising andmarketing from 19 countries including location-based, coupons, viral,advergaming etceBooks only via tomiahonen.com
  • 142. Mobile Marketing AssociationMobile Marketing AssociationTomi Ahonen eBooksPearls Vol 3: Mobile Money171 pages, eBook format only, June 2011 - Cost only 9.99 EuroTomis third volume of "Pearls", has 50 case studies of real world servicesaround topics of mobile social money, mobile payments, mobile bankingand mobile wallets. Includes all biggest stories such as Coca Cola, M-Pesa,NTT DoCoMo Osaifu Keitai etc.eBooks only via tomiahonen.com
  • 143. Mobile Marketing AssociationMobile Marketing AssociationTomi Ahonen eBooksTomi Ahonen Almanac 2013190 pages, eBook format only, February 2013 - Cost only 9.99 EuroComprehensive industry review and almanac with 93 tables, charts anddiagrams, covering all major aspects of the mobile telecoms industry fromhandsets to services, from customers to networks, from SMS textmessaging to content from mobile internet to mobile advertising.eBooks only via tomiahonen.com"Whenever I need a stat, Tomi seems to have it, so Id highly recommend this."- Russell Buckley, MD Admob Europe, Chairman Mobile Marketing Association"Speaking of statistics, Tomi Ahonen has put together the Tomi Ahonen Almanac as aneBook for mobile nuts. In it, you can quickly find mobile penetration of say, Thailand, or that51% of the Earths population has at least one cellphone, and one in 8 mobile walks aroundwith 2 phones in their pockets!"- Ricky "The Guru" Cadden at Symbian Guru"Tomi Ahonen is the king of mobile statistics and knows more about the mobile space thanany one I know"- Paul Poutanen founder and President of Mob4hire"If youre interested in mobile statistics, you really need to pick up a copy of Tomi AhonensAlmanac. The Almanac is full of hard to find information."- WAP Review
  • 144. Mobile Marketing AssociationMobile Marketing AssociationTomi Ahonen eBooksTomi Ahonen Phone Book 2012173 pages, eBook format only, September 2012 - Cost only 9.99 EuroComplete update of the volume, data current to December 2012.Comprehensive review and almanac of handset side of mobile industrywith 100 tables, charts and diagrams, with all market shares, averagesales prices, features, operating systems etc for smartphones,dumbphones and major brands in handsets.It is the companion piece to highly popular TomiAhonen Almanac.eBooks only via tomiahonen.com
  • 145. Mobile Marketing AssociationMobile Marketing AssociationTomi Ahonen six hardcover booksMobile as 7th of the Mass Media, 2008explains the media opportunities in mobile from musicand gaming to TV and social networking and eveninternet and adertising. 322 pages.Digital Korea, 2007 with Jim OReillyis case study in digital convergence from the mostadvanced information society of South Korea.covers internet, TV, mobile, ecash, egoverment,robotics, telematics, virtual reality etc 282 pages.Communities Dominate Brands, 2005with Alan Moorefirst business book on social networking 280 pages.3G Marketing, 2004, with Timo Kasper & SaraMelkko is marketing handbook for mobile operatorsM-Profits 2002Still only complete business book for mobile, 360 pServices for UMTS, 2002, with Joe Barrett was firstservices and applications book for 3G, 373 pagesall six hardcover books are available at Amazon
  • 146. Mobile Marketing AssociationMobile Marketing AssociationTomi Ahonen Books:2013 TomiAhonen Almanac 2013 (ebook: tomiahonen.com)2012 TomiAhonen Phone Book 2012 (ebook: tomiahonen.com)2012 Mobile Forecast 2012-2015 (ebook: tomiahonen.com)2011 Pearls Vol 3: Mobile Money (ebook: tomiahonen.com)2010 The Insiders Guide to Mobile (free ebook: lulu.com)2009 Pearls Vol 2: Mobile Social Networking (ebook: tomiahonen.com)2009 Pearls Vol 1: Mobile Advertising (ebook: tomiahonen.com)2008 Mobile as 7th of the Mass Media (hardcover: futuretext)2006 Digital Korea (hardcover: futuretext)2005 Communities Dominate Brands (hardcover: futuretext)2004 3G Marketing (hardcover: John Wiley)2002 M-Profits (hardcover: John Wiley)2002 Services for UMTS (hardcover: John Wiley)see all Tomi T Ahonens books with links at www.tomiahonen.com
  • 147. Mobile Marketing AssociationMobile Marketing AssociationSelected TomiAhonen Workshops• Changing Customer Needs in Mobile Most requested workshop currently, includes “steps” toaddiction, “split” personalities, time to change..• Mobile as 7th Mass Media Tomis latest workshop discussing media convergence and uniqueaspects of mobile. Also adopted for Oxford Univ.• Social Networking / Mobile Digital Communities based on his book Communities DominateBrands, may be run with SMLXL. Adopted for Oxford U.• New Mobile Service Creation From ideas to money-making, for mobile and fixed, for operators,vendors, content partners etc, includes 6 M’s and Early 8• Business of Mobile Telecoms (2G, 2.5G, 3G) Adopted for Oxford U• 3G TV covering video and TV convergence with mobile. Adopted for Oxford U• Mobile Marketing and Advertising featuring "Engagement Marketing"• Segmentation and Customer Understanding may be run with Xtract• Launch Marketing for 2.5G and 3G also adopted for Oxford University• MVNO, Revenue Sharing & Partnerships can include building a model• Forecasting and Business Modelling in Telecoms Popular workshop• Competitiveness in Telecoms Workshop form or competition simulation:• Workshops are very cost-effective ! Write tomi@tomiahonen.com for more.
  • 148. Mobile Marketing AssociationMobile Marketing AssociationTomis Mobilista Primus Inter Pares TW List• If you are in mobile and on Twitter, the must follow Twitterati in addition to @TomiAhonen areTomis Primus Inter Pares list:• @AjitJaokar - author of tons of mobile books, advisor to governments• @ChetanSharma - Chetan Sharma author, best view to US stats & industry• @DW2 - David Wood ex CEO of Symbian• @EOrtiz - C Enrique Ortiz author on mobile tech• @Ew4n - Ewan MacLeod, editor of Mobile Industry Review• @FjordMark - Mark Curtis author ex CEO of Flirtomatic, now at Fjord• @JMacDonald - JMac Jonathan MacDonald the author and superguru• @KimDushinski - Kim Dushinski author on mobile marketing• @MTrends - Rudy De Waele what can I say, a mobile social butterfly• @PGolding - Paul Golding author on mobile apps, web, tech• @RussellBuckley - Russell Buckley author ex MMA Chair ex Google ex Admob• @TechnoKitten - Helen Keegan runs Swedish Beers• @Textually - Emily Turrettini editor of Textually and Ringtonia• @TonyFish - Tony Fish mobile author but also guru on digital identity & privacy• @Torgo - Daniel Appelquist author & mobile strategist now with Bluevia• @Wireless_Watch - Lars Cosh-Ishii editor Wireless Watch Japan, MoMo Tokyo
  • 149. Mobile Marketing AssociationMobile Marketing AssociationThe Gurus Bookshelf in Mobile:• Mobile as 7th of the Mass Media, Tomi T Ahonen, 2008• Communities Dominate Brands Ahonen & Moore, 2005• Mobile Marketing Handbook (2nd ed), Kim Dushinski, 2012• Mobile Advertising, Sharma, Herzog & Melfi, 2008• My Digital Footprint, Tony Fish, 2010• Digital Korea, Ahonen & OReilly, 2007• No Straight Lines, Alan Moore, 2011• Social Gaming, Schmid, Talos & Aguilina, 2013• Mobile Internet for Dummies, OFarrell, Levine, et al 2008• Digital Money Reader, Dave Birch (ed), 2011• Next Generation Wireless Apps (2nd ed), Paul Golding, 2010• M-Profits, Tomi T Ahonen, 2002• 3G Marketing, Ahonen, Kasper & Melkko, 2004• ...And of course The Dilbert Future by Scott Adams..