Bridging the POS Gap Between Mobile and Retailers

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Bridging the POS Gap Between Mobile and Retailers

  1. 1. +MMA GLOBAL PANEL FUN TIMES
  2. 2. AGENDAIntroduction to Gabe and BrianInterviewing each other for funRiveting examples of in-store activations
  3. 3. Introduction to Gabe and Brian
  4. 4. FAST COMPANY’S TOP 50 MOST INNOVATIVECOMPANIES IN THE WORLD (#45) (WE BEAT MICROSOFT)
  5. 5. 70mm462,140,000monthly moments (worldwide)China, Japan in Top 10 (10-20%)21%averageengagement128,867,505rewards served (now 8 per second)monthly unique~1000 apps 10countries42employees,4 offices
  6. 6. QuickTime™ and aJVT/AVC Coding decompressorare needed to see this picture.MOMENTS ARE EVERYWHERE
  7. 7. Gabriel ChengMedia Director
  8. 8. Riveting examples of in-store activations
  9. 9. SMS redemption(mobile coupon)
  10. 10. Typical Campaign AskA retail brand wants to drive in-store sales withusing Mobile by geo-fencing around their storelocations.And for the Holidays last year we got this call…
  11. 11. Geo-Fencing is so 2012
  12. 12. Steps to move beyond just Geo-Fencing1234
  13. 13. Mobile Achieves More than just Direct Sales Lift in the Brand’s Product Sales Exceeded Sales Goal Volumes Higher ROI than other Marketing Channels Larger Basket Size per Transaction Mom’s are more valuable
  14. 14. Interviewing each other for fun
  15. 15. gabriel.cheng@mcsaatchimobile.comtwitter.com/gabechengwww.mcsaatchimobile.combrian@kiip.comtwitter.com/brian_wongwww.kiip.com

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