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Real-Time “Business Awesome”    from Data-Informed Customer                     Engagement                                ...
Scott Stratten• Expertise: viral, social, authentic marketing (“unmarketing”)• Experience working with industry leaders, g...
A word about SAS• Enabling “Business Awesome” with business analytics  since 1976.• Optimization ♦ Real Time Decisioning ♦...
Twitter: #DMA2012 @unmarketing
&Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Marketing Is Not                         A TaskTwitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Static                                   Or                                 EcstaticTwitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Data Is Dangerous                    (and Powerful)Twitter: #DMA2012 @unmarketing
Social Media Success                   Doesn’t ExistTwitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
75% repliesTwitter: #DMA2012 @unmarketing
Talking Is In Real-TimeTwitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
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Transcript of "311323"

  1. 1. Real-Time “Business Awesome” from Data-Informed Customer Engagement Scott Stratten President of Un-Marketing,Author, “The Book of Business Awesome” and “UnMarketing”
  2. 2. Scott Stratten• Expertise: viral, social, authentic marketing (“unmarketing”)• Experience working with industry leaders, global brands.• Top 5 social media influencers in the world (Forbes.com)• >60 million views of clients’ viral videos.• Over 130,000 Twitter followers,Twitter: #DMA2012 @unmarketing
  3. 3. A word about SAS• Enabling “Business Awesome” with business analytics since 1976.• Optimization ♦ Real Time Decisioning ♦ Marketing Automation Customer Experience Analytics ♦ Social Media Analytics• 90 of the top 100 companies on FORTUNE Global 500® use SAS®Proud sponsor of Scott Stratten at DMA 2012• $2.73 Billion annual revenue (2011)• World’s largest independent software vendor.• Fortune magazine #1 place to work in 2010 and 2011.Twitter: #DMA2012 @unmarketing
  4. 4. Twitter: #DMA2012 @unmarketing
  5. 5. &Twitter: #DMA2012 @unmarketing
  6. 6. Twitter: #DMA2012 @unmarketing
  7. 7. Twitter: #DMA2012 @unmarketing
  8. 8. Twitter: #DMA2012 @unmarketing
  9. 9. Twitter: #DMA2012 @unmarketing
  10. 10. Twitter: #DMA2012 @unmarketing
  11. 11. Twitter: #DMA2012 @unmarketing
  12. 12. Marketing Is Not A TaskTwitter: #DMA2012 @unmarketing
  13. 13. Twitter: #DMA2012 @unmarketing
  14. 14. Static Or EcstaticTwitter: #DMA2012 @unmarketing
  15. 15. Twitter: #DMA2012 @unmarketing
  16. 16. Twitter: #DMA2012 @unmarketing
  17. 17. Twitter: #DMA2012 @unmarketing
  18. 18. Data Is Dangerous (and Powerful)Twitter: #DMA2012 @unmarketing
  19. 19. Social Media Success Doesn’t ExistTwitter: #DMA2012 @unmarketing
  20. 20. Twitter: #DMA2012 @unmarketing
  21. 21. 75% repliesTwitter: #DMA2012 @unmarketing
  22. 22. Talking Is In Real-TimeTwitter: #DMA2012 @unmarketing
  23. 23. Twitter: #DMA2012 @unmarketing
  24. 24. Twitter: #DMA2012 @unmarketing
  25. 25. Twitter: #DMA2012 @unmarketing
  26. 26. Twitter: #DMA2012 @unmarketing
  27. 27. Twitter: #DMA2012 @unmarketing
  28. 28. Twitter: #DMA2012 @unmarketing
  29. 29. Twitter: #DMA2012 @unmarketing
  30. 30. Twitter: #DMA2012 @unmarketing
  31. 31. Twitter: #DMA2012 @unmarketing
  32. 32. Twitter: #DMA2012 @unmarketing
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  34. 34. Twitter: #DMA2012 @unmarketing
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  36. 36. Twitter: #DMA2012 @unmarketing
  37. 37. Twitter: #DMA2012 @unmarketing
  38. 38. Twitter: #DMA2012 @unmarketing
  39. 39. Twitter: #DMA2012 @unmarketing
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  41. 41. Twitter: #DMA2012 @unmarketing
  42. 42. Twitter: #DMA2012 @unmarketing
  43. 43. Twitter: #DMA2012 @unmarketing
  44. 44. Twitter: #DMA2012 @unmarketing
  45. 45. Twitter: #DMA2012 @unmarketing
  46. 46. Twitter: #DMA2012 @unmarketing
  47. 47. Twitter: #DMA2012 @unmarketing
  48. 48. Twitter: #DMA2012 @unmarketing
  49. 49. Twitter: #DMA2012 @unmarketing
  50. 50. Twitter: #DMA2012 @unmarketing
  51. 51. Twitter: #DMA2012 @unmarketing
  52. 52. Twitter: #DMA2012 @unmarketing
  53. 53. Twitter: #DMA2012 @unmarketing
  54. 54. Twitter: #DMA2012 @unmarketing
  55. 55. Twitter: #DMA2012 @unmarketing
  56. 56. Twitter: #DMA2012 @unmarketing
  57. 57. Twitter: #DMA2012 @unmarketing
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