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Real-Time "Business Awesome" from Data-Informed Customer Engagement
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Real-Time "Business Awesome" from Data-Informed Customer Engagement

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  • 1. Real-Time “Business Awesome” from Data-Informed Customer Engagement Scott Stratten President of Un-Marketing,Author, “The Book of Business Awesome” and “UnMarketing”
  • 2. Scott Stratten• Expertise: viral, social, authentic marketing (“unmarketing”)• Experience working with industry leaders, global brands.• Top 5 social media influencers in the world (Forbes.com)• >60 million views of clients’ viral videos.• Over 130,000 Twitter followers,Twitter: #DMA2012 @unmarketing
  • 3. A word about SAS• Enabling “Business Awesome” with business analytics since 1976.• Optimization ♦ Real Time Decisioning ♦ Marketing Automation Customer Experience Analytics ♦ Social Media Analytics• 90 of the top 100 companies on FORTUNE Global 500® use SAS®Proud sponsor of Scott Stratten at DMA 2012• $2.73 Billion annual revenue (2011)• World’s largest independent software vendor.• Fortune magazine #1 place to work in 2010 and 2011.Twitter: #DMA2012 @unmarketing
  • 4. Twitter: #DMA2012 @unmarketing
  • 5. &Twitter: #DMA2012 @unmarketing
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  • 12. Marketing Is Not A TaskTwitter: #DMA2012 @unmarketing
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  • 14. Static Or EcstaticTwitter: #DMA2012 @unmarketing
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  • 18. Data Is Dangerous (and Powerful)Twitter: #DMA2012 @unmarketing
  • 19. Social Media Success Doesn’t ExistTwitter: #DMA2012 @unmarketing
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  • 21. 75% repliesTwitter: #DMA2012 @unmarketing
  • 22. Talking Is In Real-TimeTwitter: #DMA2012 @unmarketing
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