Emerging Global Digital Media Trends
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Emerging Global Digital Media Trends

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Emerging Global Digital Media Trends Presentation Transcript

  • 1. EMERGING GLOBAL DIGITAL MEDIA TRENDS PRESENTED BY: WARREN RAISCH EVP - DIGITARIA @WARRENRAISCH M:760-468-5018 eMail: wraisch@digitaria.comMonday, September 10, 12
  • 2. EMERGING GLOBAL TRENDS in technology and marketing PRESENTED BY WARREN RAISCH EVP Digitaria @wraisch wraisch@digitaria.comMonday, September 10, 12
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  • 13. 2012 BIG DATAMonday, September 10, 12
  • 14. 2012 BIG Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has DATA been created in the last two years alone.Monday, September 10, 12
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  • 23. REAL DATA FROM REAL PEOPLE IS MAKING US smarter CONFIDENTIAL - COPYRIGHT 2012, ALL RIGHTS RESERVEDMonday, September 10, 12
  • 24. CONFIDENTIAL - COPYRIGHT 2011, ALL RIGHTS RESERVEDMonday, September 10, 12
  • 25. Social Monitoring CONFIDENTIAL - COPYRIGHT 2011, ALL RIGHTS RESERVEDMonday, September 10, 12
  • 26. Social Alerts & Dashboards CONFIDENTIAL - COPYRIGHT 2011, ALL RIGHTS RESERVEDMonday, September 10, 12
  • 27. TRENDS IN social mediaMonday, September 10, 12
  • 28. WELCOME TO THE GENERATION OF the social consumer PEOPLE HAVE MORE ACCESS, MORE INFORMATION AND MORE INSIGHTS THAN EVER BEFORE THROUGH DIGITAL... DRIVING BEHAVIOR AND purchasing decisions. CONFIDENTIAL - COPYRIGHT 2011, ALL RIGHTS RESERVEDMonday, September 10, 12
  • 29. 90% if all purchases are subject to social influence Predicted Revenue for Social Commerce in 2015 is $30B 90% of consumers trust recommendations from people they know 67% or people spent more after receiving a recommendation through social CONFIDENTIAL - COPYRIGHT 2011, ALL RIGHTS RESERVEDMonday, September 10, 12
  • 30. CONFIDENTIAL - COPYRIGHT 2011, ALL RIGHTS RESERVEDMonday, September 10, 12
  • 31. MOVING FROM pushing content OUT... to participating in two-way dialogue Brands must converge to meet people in the settings they want to have conversations in - authentic, simplified settings that solve problems through a conversation, not a one way message out. CONFIDENTIAL - COPYRIGHT 2012, ALL RIGHTS RESERVEDMonday, September 10, 12
  • 32. MOVING FROM pushing content OUT... to participating in two-way dialogue • The immediacy of social gives brands consumer insights that drive business impact. • It’s a conversation, not a campaign. • Social media must scale across the organization. • Social gives consumers direct input to brands, creating wins for brands and consumers alike. CONFIDENTIAL - COPYRIGHT 2012, ALL RIGHTS RESERVEDMonday, September 10, 12
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  • 35. BRANDS = publishers CONFIDENTIAL - COPYRIGHT 2012, ALL RIGHTS RESERVEDMonday, September 10, 12
  • 36. 2012 MOTIVATION, PROGRESSION, ACHIEVEMENT: GAMES & GAMIFICATIONMonday, September 10, 12
  • 37. GAMIFICATION IS THE USE OF GAME MECHANICS TO engage USERS • CHALLENGE - PERSONAL/INTER-PERSONAL • PROGRESSION - LEVELS • ACHIEVEMENT - BADGES, STATUSMonday, September 10, 12
  • 38. A WAY TO CHANGE BASIC OR MUNDANE TASKS INTO ENGROSSING ONES • REQUIRES A METRIC • REQUIRES A REWARD • REINFORCED THROUGH SOCIAL PROOFMonday, September 10, 12
  • 39. STARBUCKS APP • SOCIAL PROOF (LEVELS) • VIRTUAL CURRENCYMonday, September 10, 12
  • 40. VIRTUAL CURRENCIES CAUSE CUSTOMERS TO LOSE TRACK OF value AIRLINE MILES MILES TRAVELED DOES NOT EQUATE DIRECTLY TO MILES EARNED MICROSOFT POINTS 80 POINTS FOR $1.00 HOW MUCH DOES A 1200 POINT GAME COST? USEFUL FOR THE COMPANY, BUT POTENTIALLY FRUSTRATING FOR NEW USERSMonday, September 10, 12
  • 41. IT COSTS THE COMPANY LITTLE TO NOTHING, BUT HAS REAL SIGNIFICANCE FOR USERS STATUS XBOX ACHIEVEMENTS - GAMERSCORE AMEX LEVELS - BLACK > PLATINUM > GOLD > GREEN ACCESS/EXCLUSIVITY 15 MINUTE HEAD START AT A DAILY-DEAL SITE POWER EBAY RATING FORUM MODERATOR PRIVILEGESMonday, September 10, 12
  • 42. • ANALYTIC DETAIL ENGAGEMENT, RETENTION AND ACHIEVEMENT LEVELS CAN BE TRACKED • COMMUNITY POPULATION CAN BE MEASUREDMonday, September 10, 12
  • 43. THE GAMIFICATION OF healthMonday, September 10, 12
  • 44. GAMES ARE NOT JUST FOR KIDSMonday, September 10, 12
  • 45. WHO PLAYS COMPUTER AND VIDEO GAMES? 72% of American households play computer or video games 18% under 18 years The average game player age is: 37 53% 18-49 years 29% 50+ yearsMonday, September 10, 12
  • 46. GROWING COST OF healthcareMonday, September 10, 12
  • 47. AGING POPULATION BY 2050, THERE WILL BE MORE THAN 2 BILLION PEOPLE AGED 60 OR OVER.Monday, September 10, 12
  • 48. CHRONIC DISEASES ON THE RISE NEARLY 50% OF THE US POPULATION BY 2030 WILL HAVE A CHRONIC DISEASEMonday, September 10, 12
  • 49. RISING COST OF healthcare **AWESOME.GOOD.ISMonday, September 10, 12
  • 50. RISING COST OF healthcare **AWESOME.GOOD.ISMonday, September 10, 12
  • 51. HOW CAN GAMIFICATION help?Monday, September 10, 12
  • 52. HEALTH APPS **MASHABLE.COMMonday, September 10, 12
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  • 54. SET TOPS GET healthyMonday, September 10, 12
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  • 56. FITNESS GAMES FOR XBOX KINECTMonday, September 10, 12
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  • 58. PRODUCT INNOVATION MOBILE HEALTH APPS Digital Is Converging With Real World Products CONSUMER HEALTH PRODUCTS TABLET HEALTH APPSMonday, September 10, 12
  • 59. DIGITAL HEALTH PRODUCT revolution • HOSPITAL SOLUTIONS • LOYALTY & RETENTION PROGRAMS • CHANGE PEOPLES’ BEHAVIORS AND • DOCTORS OFFICES BUILD HEALTHY HABITS • IN-HOME HEALTH APPS • TOOLS FOR CLIENT EDUCATION • ALWAYS-ON BODY ACCESSORIES • MAKE THE COMPLEX FUN AND ENTERTAINING healthMonday, September 10, 12
  • 60. DON’T SELL ME, empower ME. • BRAND POINT SYSTEMS • EARNED DISCOUNTS • HEALTH STATUS BADGES healthMonday, September 10, 12
  • 61. LISTEN TO ME. UNDERSTAND ME. know me. • LOWER HEALTHCARE/INSURANCE COSTS • QUIT SMOKING • WEIGHT CONTROL • HEALTHY DIET • ROUTINE EXERCISE PROGRAM CHECK- INS & CHALLENGES • STRESS REDUCTION GAMES health digitaria healthMonday, September 10, 12
  • 62. THE second screen CONTINUES TO EVOLVEMonday, September 10, 12
  • 63. MOBILE IS THE NEW desktop In 2011, global shipments of smartphones surpassed those of PCs; by 2016, smart devices (phones and tablets combined) will be out-shipping PCs by more than 2 to 1. Mobile popularity is not just a shift in device usage, but a shift in computing expectations, which has been that computers are storage devices. New, smaller, and smarter devices have changed that - moving storage into the cloud. This trend has given way to new hybridizations such as the part phone/ part tablet smart device called the “Phablet,” a commercial success in the Asia-Pacific, where consumers have demonstrated a willingness to accept the trade-offs of a device that is some measure of both a phone and tablet. International Data Corporation, 2012 CONFIDENTIAL - COPYRIGHT 2012, ALL RIGHTS RESERVEDMonday, September 10, 12
  • 64. NEW CHANNELS & PRESENTATION LAYERS PARADIGMS THAT HAVE never EXISTEDMonday, September 10, 12
  • 65. AR BAND-AIDMonday, September 10, 12
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  • 69. MICROSOFT SURFACE • DESIGNED AS THE OPTIMAL WINDOWS 8 PLATFORM • WHAT COMES AFTER TABLETS • SCREEN INPUT WITH TOUCH AND PEN • KEY INPUT INTEGRATED INTO COVERMonday, September 10, 12
  • 70. OUYA • OPEN-FRAMEWORK CONSOLE • $99 • CROWD-FUNDED • RAISED 7+ MILLION IN 30 DAYSMonday, September 10, 12
  • 71. • XBOX720 CODE NAMES DURANGO • $TBD Text • HEAVY CLOUD, VOICE, GESTURAL • POSIED TO DOMINATEMonday, September 10, 12 CONCEPT
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  • 73. PROJECT GLASS • GOOGLE’S WEARABLE COMPUTING INITIATIVE • EVER-PRESENT COMPUTING • CONTINUOUS CLIENT • PERVASIVE CONNECTIVITYMonday, September 10, 12
  • 74. OCULUS RIFT VR HEADSET • THE FIRST TRULY WORKABLE VR HEADSET • JOHN CARMACK (ID SOFTWARE) DEVELOPED • ULTRA LOW-LATENCY • FULL FIELD-OF-VIEW • CROWD-FUNDED • $300Monday, September 10, 12
  • 75. OUT OF HOME EXPERIENCES MEET CUSTOMERS AT touch-points THEY FREQUENT • Retail store fronts go from traditional displays to interactive experiences. •Opportunity to immerse consumers in brand story. CONFIDENTIAL - COPYRIGHT 2012, ALL RIGHTS RESERVEDMonday, September 10, 12
  • 76. iTV • SAMSUNG SHARED VIEWING • WILL APPLE ENTER THE FRAY? • WILL MICROSOFT SMART GLASS CATCH ON? • ALWAYS ON DEVICE - SUPPLANTS CONSOLESMonday, September 10, 12
  • 77. PRESENTED BY Warren Raisch EVP, Digitaria wraisch@digitaria.com @warrenraisch Mobile: 760-468-5018 THANK YOU!Monday, September 10, 12