Today’s Mobile Devices are Consumers’ Eyes and Ears Throughout the Shopping Journey

472 views
359 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
472
On SlideShare
0
From Embeds
0
Number of Embeds
24
Actions
Shares
0
Downloads
31
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Today’s Mobile Devices are Consumers’ Eyes and Ears Throughout the Shopping Journey

  1. 1. Mobile Marketing AssociationSean CalhoonSr. Director, Product MGMTDigimarc Corporation
  2. 2. Mobile Marketing AssociationAbout Digimarc• Vision and Mission– Teach mobile devices to see, hear and understandby providing digital identities for all media objects• Current Focus– Enable mobile devices to see, hear, understandand deliver context sensitive network services– Facilitate universal automatic object identificationby all computer interfaces– Play integral role in omni-channel marketing• Core Strengths– Pioneer in digital watermarking– Stable, professional workforce– Large, high quality patent portfolioMedia ManagementGovernment SecurityMedia Discovery & Engagement
  3. 3. Mobile Marketing AssociationWhat is Digital Watermarking?A unique signal (or pattern) that is embedded into print, audio or videomaterials and is imperceptible to humans but detectable by machines– Can be embedded into images, graphics and text– Applied to content at creation or as it is distributed– Accurately identifies specific instances of content; no false positives
  4. 4. Mobile Marketing AssociationThink of Digital Watermarking as QR Codes…
  5. 5. Mobile Marketing Association… without the ugliness!
  6. 6. Mobile Marketing AssociationDigimarc Enables Mobile Devicesto See and HearPrint Publishing asWeb BrowsersInteractive Direct Mailand CatalogsMobile as Music RetailOmni-ChannelRetail MarketingNetwork EnabledPackagingMulti-ScreenSynchronized TV
  7. 7. Mobile Marketing AssociationDigimarc Connects the Shopper’s JourneyDigital Watermarking enables retailers and brands to more deeply engagewith mobile-enabled consumers at every touch-point throughout theirshopping journey
  8. 8. Mobile Marketing AssociationShopper’s Journey Video[ Play Video ]
  9. 9. Mobile Marketing AssociationShopper’s Journey | Cooking LightCase Study
  10. 10. Mobile Marketing AssociationShopper’s Journey | Cooking LightConsumer Education
  11. 11. Mobile Marketing AssociationShopper’s Journey | Cooking LightScan Photo and Save Recipe
  12. 12. Mobile Marketing AssociationShopper’s Journey | The Costco ConnectionCase Study
  13. 13. Mobile Marketing AssociationShopper’s Journey | The Costco ConnectionConsumer Education
  14. 14. Mobile Marketing AssociationShopper’s Journey | The Costco ConnectionScan Custom Icon and Link to Video
  15. 15. Mobile Marketing AssociationShopper’s Journey | Toyota ScionCase Study
  16. 16. Mobile Marketing AssociationShopper’s Journey | Print AdMultiple “Hot Spots”
  17. 17. Mobile Marketing AssociationShopper’s Journey | Television
  18. 18. Mobile Marketing AssociationShopper’s Journey | Radio
  19. 19. Mobile Marketing AssociationShopper’s Journey | Retail Signage
  20. 20. Mobile Marketing AssociationShopper’s Journey | In-Store Location
  21. 21. Mobile Marketing AssociationShopper’s Journey | Catalog Case Study:Sharper Image
  22. 22. Mobile Marketing AssociationShopper’s Journey | Brochure Case Study:Ford Mustang 2014
  23. 23. Mobile Marketing AssociationFord Video[ Play Video ]
  24. 24. Mobile Marketing AssociationShopper’s Journey | Social Media Case Study:House Beautiful Magazine
  25. 25. Mobile Marketing AssociationShopper’s Journey | Social MediaDigimarc Share
  26. 26. Mobile Marketing AssociationShopper’s Journey | Online Case Study:America’s Favorite Food
  27. 27. Mobile Marketing AssociationShopper’s Journey | PackagingScan Triggers Special OfferFrom a simple scan of the product packaging, theconsumer can access special offers to incentivizepurchase. In this example, a buy 2 get 1 free offer whichcan be immediately redeemed.
  28. 28. Mobile Marketing AssociationShopper’s Journey | PackagingScan Triggers Added ValueThe scan can also provide added consumer value. Inthis example, the consumer can access recipes whichuse the product as a primary ingredient and quickly addall additional ingredients to their shopping list.
  29. 29. Mobile Marketing AssociationShopper’s Journey | PackagingScan Triggers SweepstakesThe scan can encourage consumer engagement withthe product. In this example, the consumer can quicklyvote for their favorite Iron Pond brew and enter to win ayear supply.
  30. 30. Mobile Marketing AssociationDigital Watermarks in Magazines: 2012Traction Report• Report Highlights– The number of digital watermarks placed in magazine editorial and advertisingcontent grew by 486% from 2011 to 2012– The number of magazine titles using digital watermarking grew by 300%,resulting in an addressable circulation of over 37 million readers– Shopping, video and sweepstakes were the most popular scan incentives• Digimarc Discover Platform Growth– Total scans of watermarked content in magazines grew to over 1.6 million– The Digimarc Discover app experienced a 175% increase in the number ofdownloads– 12 magazines introduced or updated their existing mobile apps to include theability to scan Digimarc digital watermarks
  31. 31. Mobile Marketing AssociationTraction Report 2012 | Addressable Market
  32. 32. Mobile Marketing Association2012 Traction Report | Digital WatermarksIncrease
  33. 33. Mobile Marketing Association2012 Traction Report | Issues with MostDigital Watermarks
  34. 34. Mobile Marketing Association2012 Traction Report | Reader Engagement
  35. 35. Mobile Marketing Association2012 Traction Report | Most Popular ScanIncentives
  36. 36. Mobile Marketing Association2012 Traction Report | Digital Watermarksby Category
  37. 37. Mobile Marketing AssociationDigimarc Connects the Shopper’s JourneyDigital Watermarking enables retailers and brands to more deeply engagewith mobile-enabled consumers at every touch-point throughout theirshopping journey

×