What to Avoid Over half of B2B marketers update their Twitter accounts once a week or less, according to BtoB magazine If you’re going to advertise that you use the tools, you must use them or risk looking clueless
Tools of Influence PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Consult a professional Readers letters Phone in; TV / Radio Talk to shop worker Personal blog Social network page Widgets Photo sharing site Chat rooms Message boards Video sharing site Comments on blogs Comments on websites Viral emails Wish lists Ratings on retail sites Reviews on retail sites Auction websites Social Bookmarking Chat room Price comparison sites Social shopping sites Talk face to face Consult a professional Readers Letters Phone in; TV / Radio Talk to shop worker Phone call Talk face to face Phone call SMS Email Instant Messenger Talk face to face Talk to shop worker Source: Universal McCann Erickson
Up to Code “ Approximately 14 million U.S. mobile users – or 6.2% of the U.S. mobile population - used their smartphones to scan QR codes in the month of June 2011 alone.” --ComScore Top-performing Porsche ad in Men’s Health got a 17% click-through rate
“ More than half of all online shoppers use Facebook, and among those shoppers who engage in social media, 81% are on Facebook…[O]nly a quarter of the top 100 online retailers by sales volume have a formal Facebook presence, and another quarter have less than 10,000 fans.”
--MediaPost, 2/9/10, quoting ForeSee research
“ Of the 69% of online shoppers who say they use social media sites, 56% choose to proactively interact with companies on social sites by friending or following at least one retailer. This is an amazing testament to customer loyalty.”
--MultiChannel Merchant, 2/16/10, quoting the same study
Peer Recommendations Validate Epson reported that revenue per visitor nearly doubled after reviews were added to its website.
Oh, the Things That You Know! Thanks to Web Analytics… March 30 Prospect reaches website through search query "small business accounting," views four pages and subscribes to newsletter. April 4 Prospect responds to e-mail invitation for "Choosing Small Business Accounting Software" webcast 30 minutes after e-mail is sent. April 9 Prospect attends webcast, stays 45 minutes and submits a question related to legal practices. April 10 Prospect clicks link in webcast summary e-mail to visit product description page. He downloads PDF of product brochure about software for legal practices. April 12 Prospect downloads trial version of your small business accounting software for legal practices.
Brand Ambassadors Professional photographers featured in a print ad in The Philippine Star, July 28, 2010