Vladimirs-Ivanovs-Mythbusters-attack-Gamification
Upcoming SlideShare
Loading in...5
×
 

Vladimirs-Ivanovs-Mythbusters-attack-Gamification

on

  • 2,922 views

Meet the Mythbusters, who will look closer at Gamification. According to Gartner, Gamification has climbed on a "peak of inflated expectations" in it's Hype Cycle. Like any new trend, gamification ...

Meet the Mythbusters, who will look closer at Gamification. According to Gartner, Gamification has climbed on a "peak of inflated expectations" in it's Hype Cycle. Like any new trend, gamification will move through the hype cycle and next stop is - "trough of disillusionment". Gartner predicts that by 2014, 80% of current gamified applications will fail. What can we do?

About speaker, Vladimirs Ivanovs, http://www.linkedin.com/in/vivanov

Am Consultant and Trainer, Conference Speaker and CEO, Husband and Dad :)
Resolving IT issues of any size and any kind, bringing Project Management virtue and ITIL Goodness to organisations, putting Projects/Programmes/PMOs in order, making organisations more Agile and Lean, helping to implement Changes, training serious skills through games.

Statistics

Views

Total Views
2,922
Slideshare-icon Views on SlideShare
2,895
Embed Views
27

Actions

Likes
9
Downloads
16
Comments
0

4 Embeds 27

http://www.linkedin.com 9
http://lanyrd.com 7
https://twitter.com 6
https://www.linkedin.com 5

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Vladimirs-Ivanovs-Mythbusters-attack-Gamification Vladimirs-Ivanovs-Mythbusters-attack-Gamification Presentation Transcript

    • MYTHBUSTERS ATTACK GAMIFICATION Picture: http://flic.kr/p/2Jcbeo
    • Picture: http://flic.kr/p/aRuy7n
    • By 2015, 40% of Global 1000 organisations will use gamification as the primary mechanism to transform business operations Source: Forbes, http://www.forbes.com/sites/gartnergroup/2013/01/21/the-gamification-of-business/ Picture: http://flic.kr/p/htHvru
    • By 2014, 80% of current gamified applications will fail to meet business objectives, primarily due to poor design Source: Forbes, http://www.forbes.com/sites/gartnergroup/2013/01/21/the-gamification-of-business/ Picture: http://flic.kr/p/htHv8o
    • Mr.SPOCK Picture: personal photo archive
    • Why SPOCK? Picture: personal photo archive
    • Speaker Picture: itsmf.se
    • Project Management YC.lnpva.lv Picture: http://yc.lnpva.lv
    • WOrkshops Picture: personal photo archive
    • Consulting Picture: personal photo archive
    • Give Knowledge Picture: personal photo archive
    • Myth: G = Simulations Source: Andrzej Marczewski blog, http://marczewski.me.uk/2013/02/25/gamification-and-serious-games/
    • A serious game or applied game is a game designed for a primary purpose other than pure entertainment Clark Abt, 1970 Source: Clark Abt, Serious Games, http://books.google.lv/books/about/Serious_Games.html?id=axUs9HA-hF8C&redir_esc=y
    • Source: http://blogs.epb.uni-hamburg.de/spielendlernen2011/files/2011/11/Sawyer_SeriousGamesTaxonomy.png
    • Picture: http://seriousgames.msu.edu/
    • Picture: http://store.discovery.com/mythbusters-metal-sign-collection/detail.php?p=281199&v=
    • Myth: G = Fun Source: Andrzej Marczewski blog, http://marczewski.me.uk/2013/02/25/gamification-and-serious-games/
    • Source: Sebastian Deterding, http://codingconduct.cc/
    • Source: Sebastian Deterding, http://codingconduct.cc/
    • Source: Sebastian Deterding, http://codingconduct.cc/
    • Picture: http://store.discovery.com/mythbusters-metal-sign-collection/detail.php?p=281199&v=
    • Myth: G motivates Picture: dilbert.com
    • Source: Sebastian Deterding, http://codingconduct.cc/
    • Source: Sebastian Deterding, http://codingconduct.cc/
    • Source: Sebastian Deterding, http://codingconduct.cc/
    • Exploitationware Source: Ian Bogost, http://bogost.com
    • Picture: http://store.discovery.com/mythbusters-metal-sign-collection/detail.php?p=281199&v=
    • Gamification.com In 2005, Rajat Paharia founded Bunchball. He approached Facebook, Myspace and dating websites with the proposition of integrating social games through platform called Nitro. Source: http://gamification.com
    • Myth: G “Success cases” Source: http://www.playboymisssocial.com/
    • What sells the most? Source: https://www.facebook.com/PlayboyMissSocial
    • Let’s Source: http://google.com/
    • Let’s Source: http://www.socialbakers.com/facebook-pages/134043519951542-playboy-s-miss-social
    • Picture: http://store.discovery.com/mythbusters-metal-sign-collection/detail.php?p=281199&v=
    • Myth: G = best thing ever Source: http://flic.kr/p/bAMvnX
    • Zichermann is selling how "x+games = better x". Sadly, most games aren't even good games, just like most novels aren't good novels. Jill Savini Source: http://www.ted.com/speakers/gabe_zichermann.html
    • Source: Sebastian Deterding, http://codingconduct.cc/
    • Picture: http://www.statueforum.com/showthread.php?t=70763
    • Dopamine effect Every type of reward that has been studied increases the level of dopamine in the brain, and a variety of addictive drugs, including stimulants such as cocaine, amphetamine, and methamphetamine, act by amplifying the effects of dopamine. Source: http://en.wikipedia.org/wiki/Dopamine
    • Picture: http://store.discovery.com/mythbusters-metal-sign-collection/detail.php?p=281199&v=
    • Myth: G is a new trend “Now gamification is a big deal again, it’s like they have discovered flight. But birds had flight figured out a long time ago.” Chuck Coonradt, The Game of Work, 1984 Source: http://www.forbes.com/sites/kenkrogue/2012/09/18/5-gamification-rules-from-the-grandfather-of-gamification/
    • Source: Sebastian Deterding, http://codingconduct.cc/
    • Source: http://www.gamesindustry.biz/articles/2012-05-21-gamification-market-to-reach-USD2-8-billion-in-2016
    • Picture: http://store.discovery.com/mythbusters-metal-sign-collection/detail.php?p=281199&v=
    • What can we do? Image: http://pandawhale.com/post/27316/myth-1-data-science-is-just-about-science-myth-2-data-science-is-just-a-trendy-rebrand-of-business-intelligence
    • Study! Source: http://coursera.org
    • Syllabus 1. What is Gamification? 2. Games 3. Game Thinking 4. Game Elements 5. Psychology and Motivation (I) 6. Psychology and Motivation (II) 7. Gamification Design Framework 8. Design Choices 9. Enterprise Gamification 10. Social Good and Behavior Change 11. Critiques and Risks 12. Beyond the Basics Source: http://coursera.org
    • Picture: http://store.discovery.com/mythbusters-metal-sign-collection/detail.php?p=281199&v=
    • Prepare! Image: http://funnydealsfb.blogspot.com/2012/06/exam-preparation.html
    • There is a game for this too Source: http://www.gameonlab.com/
    • Source: http://www.gameonlab.com/
    • Source: http://www.gameonlab.com/
    • Source: http://www.gameonlab.com/
    • Source: http://www.gameonlab.com/
    • Source: http://www.gameonlab.com/
    • Source: http://www.gameonlab.com/
    • Source: http://www.gameonlab.com/
    • Source: http://www.gameonlab.com/
    • Source: http://www.gameonlab.com/
    • Source: http://www.gameonlab.com/
    • Download http://www.gameonlab.com/downloads/gamification_model_canvas_poster.pdf Source: http://www.gameonlab.com/
    • Picture: http://store.discovery.com/mythbusters-metal-sign-collection/detail.php?p=281199&v=
    • Live long and prosper! Picture: personal photo archive
    • Thanks! linkedin.com/in/vivanov vladimir@ivanov.lv +371 29160633 v.ivanovs @vivanovs (Vladimir_ITSM)
    • Credits 1. Sebastian Deterding, http://codingconduct.cc/ 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Gabe Zichermann, http://www.ted.com/speakers/gabe_zichermann.html Jane McGonigal, http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html Clark Abt, Serious Games, http://books.google.lv/books/about/Serious_Games.html?id=axUs9HAhF8C&redir_esc=y Serious Games, MSU, http://seriousgames.msu.edu/ Chuck Coonradt, The Game of Work, http://books.google.lv/books/about/The_Game_of_Work.html?id=JpnC_Nh1RAIC&redir_esc=y The Game of Work, http://www.gameofwork.com Taxonomy of Serious Games, http://blogs.epb.unihamburg.de/spielendlernen2011/files/2011/11/Sawyer_SeriousGamesTaxonomy.png Forbes, http://www.forbes.com/sites/gartnergroup/2013/01/21/the-gamification-of-business/ Forbes, http://www.forbes.com/sites/kenkrogue/2012/09/18/5-gamification-rules-from-the-grandfather-ofgamification/ Gamification.com, Bunchball.com Blog Playboy Miss Social, https://www.facebook.com/PlayboyMissSocial http://www.socialbakers.com/facebook-pages/134043519951542-playboy-s-miss-social Wikipedia.org Dilbert.com, http://dilbert.com/strips/comic/2013-05-19/ Mythbusters logo signs, http://store.discovery.com/mythbusters-metal-signcollection/detail.php?p=281199&v= Kevin Werbach, Coursera, https://www.coursera.org/course/gamification Ian Bogost, http://www.bogost.com/blog/gamification_is_bullshit.shtml Andrzej Marczewski, http://marczewski.me.uk/2013/02/25/gamification-and-serious-games/ Sergio Jiménez Arenas, Gamification Model Canvas, http://www.gameonlab.com/