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"#Gamification in #ITSM" top stories by mr.SPOCK at #BrightTalk summit "Emerging Trends and Technologies in ITSM".
Watch recorded webinar with sound here: http://bit.ly/GinITSM

#Apollo13 #FreshDesk #SalesForce #StackOverflow #Quora #Disneyland and more cases shared

According to Gartner, Gamification has climbed on a "peak of inflated expectations" in it's Hype Cycle. Like any new trend, gamification will move through the hype cycle and next stop is - "trough of disillusionment". Gartner predicts that by 2014, 80% of current gamified applications will fail.

Shall we do something in ITSM? What can we do? What has been done already? While consulting organisations, running business simulations and presenting at different international and regional events I've been able to meet many interesting people, discuss the topic and hear interesting stories and thoughts. Best of them I will share with you!

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  1. 1. Gamification in ITSM vladimir ivanov consultant Image: thinkmarketingmagazine.com/index.php/did-you-hear-the-latest-thing-in-business-industry-its-called-gamification/
  2. 2. By 2015, 40% of Global 1000 organisations will use gamification as the primary mechanism to transform business operations Source: Forbes, http://www.forbes.com/sites/gartnergroup/2013/01/21/the-gamification-of-business/ Picture: http://flic.kr/p/htHvru
  3. 3. By 2014, 80% of current gamified applications will fail to meet business objectives, primarily due to poor design Source: Gartner, http://www.gartner.com/newsroom/id/2251015 Picture: http://flic.kr/p/htHv8o
  4. 4. Mr.SPOCK Picture: personal photo archive
  5. 5. What does the SPOCK say? Picture: personal photo archive
  6. 6. Standards Picture: http://flic.kr/p/beho6X
  7. 7. Definition Picture: http://flic.kr/p/aRuy7n
  8. 8. Source: Sebastian Deterding, http://codingconduct.cc/
  9. 9. Source: Sebastian Deterding, http://codingconduct.cc/
  10. 10. Classification Source: Andrzej Marczewski blog, http://marczewski.me.uk/2013/02/25/gamification-and-serious-games/
  11. 11. Serious game is a game designed for a primary purpose other than pure entertainment Clark Abt, 1970 Source: Clark Abt, Serious Games, http://books.google.lv/books/about/Serious_Games.html?id=axUs9HA-hF8C&redir_esc=y
  12. 12. Gameful design Picture: http://flic.kr/p/dW1Epj
  13. 13. Practice Picture: https://www.youtube.com/watch?v=ziHCvpikLh8
  14. 14. Source: http://codingconduct.cc
  15. 15. HelpDesk Source: http://www.youtube.com/watch?v=bi6Md5K2nsY&feature=player_embedded/
  16. 16. Source: http://www.youtube.com/watch?v=bi6Md5K2nsY&feature=player_embedded/
  17. 17. Source: http://www.slideshare.net/Marigo/gamification-for-start-ups-copy
  18. 18. O Picture: http://flic.kr/p/uB8YM
  19. 19. Picture: http://flic.kr/p/69d9bu
  20. 20. Source: http://www.quora.com/Gamification/What-are-the-best-examples-of-gamification-successes-and-failures
  21. 21. Criticism Picture: http://flic.kr/p/fNab4o
  22. 22. Challenges Picture: dilbert.com
  23. 23. Source: Sebastian Deterding, http://codingconduct.cc/
  24. 24. Source: Sebastian Deterding, http://codingconduct.cc/
  25. 25. Source: Sebastian Deterding, http://codingconduct.cc/
  26. 26. Exploitationware Source: Ian Bogost, http://bogost.com
  27. 27. Picture: http://www.statueforum.com/showthread.php?t=70763
  28. 28. Dopamine effect Every type of reward that has been studied increases the level of dopamine in the brain, and a variety of addictive drugs, including stimulants such as cocaine, amphetamine, and methamphetamine, act by amplifying the effects of dopamine. Source: http://en.wikipedia.org/wiki/Dopamine
  29. 29. Know-how Picture: http://flic.kr/p/gYrFnq
  30. 30. Study Source: http://coursera.org
  31. 31. Prepare Source: http://www.gameonlab.com/
  32. 32. Source: http://www.gameonlab.com/
  33. 33. What did the SPOCK said? Picture: personal photo archive
  34. 34. Live long and prosper! Picture: personal photo archive
  35. 35. Thanks! linkedin.com/in/vivanov vladimir@ivanov.lv +371 29160633 v.ivanovs @vivanovs (Vladimir_ITSM) slideshare.net/vivanovs
  36. 36. Credits 1. Sebastian Deterding, http://codingconduct.cc/ 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Gabe Zichermann, http://www.ted.com/speakers/gabe_zichermann.html Jane McGonigal, http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html Clark Abt, Serious Games, http://books.google.lv/books/about/Serious_Games.html?id=axUs9HAhF8C&redir_esc=y Gartner, http://www.gartner.com/newsroom/id/2251015 Forbes, http://www.forbes.com/sites/gartnergroup/2013/01/21/the-gamification-of-business/ Marigo Raftopoulos, http://www.slideshare.net/Marigo/gamification-for-start-ups-copy Kevin Werbach, Coursera, https://www.coursera.org/course/gamification Ian Bogost, http://www.bogost.com/blog/gamification_is_bullshit.shtml Andrzej Marczewski, http://marczewski.me.uk/2013/02/25/gamification-and-serious-games/ Sergio Jiménez Arenas, Gamification Model Canvas, http://www.gameonlab.com/ Quora, http://www.quora.com/Gamification/What-are-the-best-examples-of-gamification-successesand-failures Freshdesk ad, http://www.youtube.com/watch?v=bi6Md5K2nsY&feature=player_embedded Scifi film Believie in Gamification, https://www.youtube.com/watch?v=ziHCvpikLh8 Dilbert.com, http://dilbert.com/strips/comic/2013-05-19/ wikipedia.org Flickr.com, various pictures referenced at the slides