"The Changing Role of the CMO” is a report released by Vivaldi Partners Group, a growth and brand strategy consulting firm that includes a design and experience agency known as Fifth Season.
Vivaldi Partners Group conducted in-depth interviews with CMOs and senior marketing executives across three continents to get their perspectives on the transformation in the field of marketing.
The resulting research uncovered five common areas of change for most CMOs. The report also identifies three particular skill sets would be key to managing these five areas of change.
Find out more information here: http://vivaldipartners.com/