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This abbreviated summary of our larger 2012 Social Currency Report (available here: http://www.slideshare.net/ejoachimsthaler/vivaldi-partners-group-social-currency-2012-final-sept18).
This summary defines Social Currency, its Six Dimensions, and covers the major conclusions of the larger report.
By building Social currency, brands and businesses can use it as a way to connect with consumers and grow their business.
All Vivaldi Partners Group research reports on Social Currency can be downloaded here: http://vivaldipartners.com/vpsocialcurrency/about