The Social Currency in the B2B World 2013 Report has been released by Vivaldi Partners Group, a strategic consulting firm that includes a digital and technology agency known as Fifth Season. In the report, Vivaldi Partners Group provides case study examples of six leading brands that most effectively leverage the social behaviors that influence the degree to which individuals share a brand or information about a brand with others. The report also offers recommendations on how to implement successful social media initiatives that will help B2B companies increase their Social Currency.
The report is based on a comprehensive review of the impact of technology on more than 60 brands across 19 industries. The leading brands featured in this report are American Express, AON, Corning, General Electric, Philips and SAP. The report is a B2B-specific update to the Social Currency 2012 Report that focused on consumers.
Both reports can be downloaded from the Vivaldi Partners Group website: http://www.vivaldipartners.com More information on Social Currency 2012 can be found at: http://www.vivaldipartners.com/sc2012