nextcc Konferenz – Stuttgart, 12/04/2013Der (stille) Angriff auf IhrGeschäftsmodell und Ihre Marke GITALER DARWINISMU
Industrial Revolution:ElectricitySteam EngineDigitalRevolution
„70 % of Fortune 1000 Companies will bereplaced in a few years. Not because theydidn’t get enough fans on facebook, butbec...
Paradigm ShiftRECOMMENDATIONIS THE NEWSEARCH.
Think Social. Local. Mobile (SoLoMo)
Four Unprecedented Megatrends Are Reshaping Companies, Industries, and Economies
“Markets are conversations (Cluetrain)” – linear becomes circularLinear Communication Circular Communication
“75% of all digital content is generated by individuals”...
Two Customer Journeys for non-digital products
CONVENIENTKINGS EXPECT GREAT SERVICE ...RELEVANTENGAGINGMOBILETARGETEDSOCIAL
Konkretisierung der neuen Erwartungen auf Kundenseite
Musiv, TV, MoviesCheck-InsAge, LanguageRelationshipStatusHobbiesEducationDigital Customer Memory
CUSTOMER TOUCHPOINTSTRUST
“50% of marketingbudgets arewasted”
Digital Maturity Varies WidelyFASHIONISTASBEGINNERSDIGITAL SAVVYCONSERVATIVES
MARKET VALUATIONBasket of indicators‣ Tobin’s Q Ratio‣ Price / Book RatioCompanies with stronger transformation management...
Digital TransformationAreas‣ Digital business models‣ Monetization approaches‣ Innovative value creation‣ Linking customer...
“It is not the strongest of the species thatsurvives, nor the most intelligent that survives. Itis the one that is most ad...
Karl-Heinz Landdigital darwinist & evangelistCologne / New YorkMobile: +49 (0)170 730 4427E-Mail: khl@neuland-consult.com
Digital Darwinism-  The (Silent) Attack against Your Business Model and Your Brand How Mobile, Social Media, Big Data and ...
Digital Darwinism-  The (Silent) Attack against Your Business Model and Your Brand How Mobile, Social Media, Big Data and ...
Digital Darwinism-  The (Silent) Attack against Your Business Model and Your Brand How Mobile, Social Media, Big Data and ...
Digital Darwinism-  The (Silent) Attack against Your Business Model and Your Brand How Mobile, Social Media, Big Data and ...
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Digital Darwinism- The (Silent) Attack against Your Business Model and Your Brand How Mobile, Social Media, Big Data and Cloud Will Really Change It All

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Karl-Heinz Land, author of "Digital Darwinism," presented at the Vivaldi Digital Summit on "Digital Darwinism" on June 5, 2013 in Frankfurt.

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Digital Darwinism- The (Silent) Attack against Your Business Model and Your Brand How Mobile, Social Media, Big Data and Cloud Will Really Change It All

  1. 1. nextcc Konferenz – Stuttgart, 12/04/2013Der (stille) Angriff auf IhrGeschäftsmodell und Ihre Marke GITALER DARWINISMU
  2. 2. Industrial Revolution:ElectricitySteam EngineDigitalRevolution
  3. 3. „70 % of Fortune 1000 Companies will bereplaced in a few years. Not because theydidn’t get enough fans on facebook, butbecause they didn’t adopt to the newnetworked society!“Brian Solis, “The End of Business as usual”
  4. 4. Paradigm ShiftRECOMMENDATIONIS THE NEWSEARCH.
  5. 5. Think Social. Local. Mobile (SoLoMo)
  6. 6. Four Unprecedented Megatrends Are Reshaping Companies, Industries, and Economies
  7. 7. “Markets are conversations (Cluetrain)” – linear becomes circularLinear Communication Circular Communication
  8. 8. “75% of all digital content is generated by individuals”...
  9. 9. Two Customer Journeys for non-digital products
  10. 10. CONVENIENTKINGS EXPECT GREAT SERVICE ...RELEVANTENGAGINGMOBILETARGETEDSOCIAL
  11. 11. Konkretisierung der neuen Erwartungen auf Kundenseite
  12. 12. Musiv, TV, MoviesCheck-InsAge, LanguageRelationshipStatusHobbiesEducationDigital Customer Memory
  13. 13. CUSTOMER TOUCHPOINTSTRUST
  14. 14. “50% of marketingbudgets arewasted”
  15. 15. Digital Maturity Varies WidelyFASHIONISTASBEGINNERSDIGITAL SAVVYCONSERVATIVES
  16. 16. MARKET VALUATIONBasket of indicators‣ Tobin’s Q Ratio‣ Price / Book RatioCompanies with stronger transformation managementintensity achieve higher market valuationsPROFITABILITYBasket of indicators‣ EBIT Margin‣ Net Profit MarginCompanies with stronger transformation managementintensity are more profitableFinancial Performance+6%-4%+9%-10%-11%-24%+26%+9%-12%-7%+12%+7%REVENUE GENERATIONBasket of indicators‣ Revenue / Employee‣ Fixed Assets Turnover (Revenue / Property, Plant & EquipmentCompanies with stronger digital intensity derive morerevenue from their physical assets
  17. 17. Digital TransformationAreas‣ Digital business models‣ Monetization approaches‣ Innovative value creation‣ Linking customers‣ Social Interaction‣ User-generated content‣ Social Intelligence Processes‣ Big Data Analysis‣ Real-time Responses
  18. 18. “It is not the strongest of the species thatsurvives, nor the most intelligent that survives. Itis the one that is most adaptable to change”.Charles Darwin
  19. 19. Karl-Heinz Landdigital darwinist & evangelistCologne / New YorkMobile: +49 (0)170 730 4427E-Mail: khl@neuland-consult.com

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