The "Always-On Consumer 2014” Report has been released by Vivaldi Partners Group, a growth and brand strategy consulting firm that includes a digital and design agency known as Fifth Season.
In the report, Vivaldi Partners Group details the results of a new survey of digitally savvy consumers and explores the implications of the emergence of this type of consumers on building strong brands and businesses.
The study defines these intensely digital consumers, or as Vivaldi calls them “Always-On Consumers,” as those who own and personally use at least three connected devices, go online from a minimum of three different physical locations and multiple times a day. The study queried over 500 such U.S. consumers to discover some surprising findings.
Find out more about the study here: http://vivaldipartners.com/blog/introducing-the-vivialdi-always-on-consumer-2014-study
For more information about Vivaldi Partners Group, visit our website: http://vivaldipartners.com/
Also, check out our other research, including the Social Currency 2012 Report: http://www.slideshare.net/ejoachimsthaler/vivaldi-partners-group-social-currency-2012-final-sept18
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