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O papel dos meios de comunicação para a Humanização

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Palestra realizada pela Sra. Renata Macedo, da PHILIPS do Brasil Ltda., no dia 10 de julho de 2009, no Auditório Amarelo. …

Palestra realizada pela Sra. Renata Macedo, da PHILIPS do Brasil Ltda., no dia 10 de julho de 2009, no Auditório Amarelo.

6º Congresso de Humanização da Saúde em Ação - realizado pela HC-FMUSP e Associação Viva e Deixe Viver

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  • So let me now give you a few facts and figures that show how we rank in our markets. First of all: we’ve been a well-respected blue-chip company for more than a century We’re one of the world’s Top 50 global brands, according to Business Week’s Best Global Brands ranking. Our brand value has doubled in the last four years, and is now worth $ 8.3 billion There are about 121,000 Philips people in over 150 countries across the globe. In 2008, our sales were in excess of 26 billion Euros or 33 million dollars. 35% in Healthcare 35% in our Lifestyle sector 30% in Lighting. And to ensure we stay on top of the market and keep providing people with meaningful innovations, we’re serious about R & D too. In fact, we invested €1.62 billion in R & D
  • Philips has reinvented itself many times, but through it all our core, the soul of our company, remained intact. That is because it was part of our company since its inception in 1891. It is the passion to… … improve the quality of people’s lives through the timely introduction of meaningful innovations.
  • If I had to describe Philips in a single sentence, I would say it is “a global company of leading businesses… …that creates value with meaningful innovations that improve people’s health and well-being .” That’s a very general description, but in the next 30 minutes or so, I hope to give you a taste of what this means in practice.
  • A key outcome of the review was that Philips is well positioned to capture growth opportunities related to emerging global trends. Macroeconomists forecast that the focus on health and wellbeing will be one of the main drivers of the next phase of economic development, driven by for example demographic developments like ageing. Philips has everything that is need to play a leading role in the transformation of healthcare that is needed to keep and make healthcare available and affordable for everyone on the planet. These global trends translate into important demographic or social drivers such as …. Globalization, urbanization and rise of emerging markets Aging population Climate Change Consumer empowerment Sustainable development As you see from the left column, most of these drivers create opportunities we are very well capable to address.
  • Let’s now take a closer look at the market positions held by our three sectors: Healthcare, Consumer Lifestyle, Lighting
  • In Healthcare , for instance, we’ve further strengthening our leadership positions in a number of key areas across the care cycle – essentially, from prevention to cure (or long-term disease management) you’ll find a leading Philips solution. In diagnosis, for example, we’ve been a leader in ultrasound services for the past 15 years, In the US, we are the No. 1 provider of personal emergency response services and our cardiovascular X-ray solutions are ranked No. 1 in overall manufacturing satisfaction. We’re also a leader in patient monitoring in intensive care units. Our VISICU eICU solution provides a sort of air-traffic-control service to guide hospital staff at a distance – ideal when there are too few staff. This not only significantly cuts patient mortality rates in Intensive Care, it also substantially reduces costly stays in intensive care units. We’re also number one in service performance for patient monitoring systems. Finally, we talked earlier about aging populations. Well, in the US, under the name Lifeline, we’re the No. 1 provider of personal emergency response services, especially for older people.
  • In Healthcare , for instance, we’ve further strengthening our leadership positions in a number of key areas across the care cycle – essentially, from prevention to cure (or long-term disease management) you’ll find a leading Philips solution. In diagnosis, for example, we’ve been a leader in ultrasound services for the past 15 years, In the US, we are the No. 1 provider of personal emergency response services and our cardiovascular X-ray solutions are ranked No. 1 in overall manufacturing satisfaction. We’re also a leader in patient monitoring in intensive care units. Our VISICU eICU solution provides a sort of air-traffic-control service to guide hospital staff at a distance – ideal when there are too few staff. This not only significantly cuts patient mortality rates in Intensive Care, it also substantially reduces costly stays in intensive care units. We’re also number one in service performance for patient monitoring systems. Finally, we talked earlier about aging populations. Well, in the US, under the name Lifeline, we’re the No. 1 provider of personal emergency response services, especially for older people.
  • In Healthcare , for instance, we’ve further strengthening our leadership positions in a number of key areas across the care cycle – essentially, from prevention to cure (or long-term disease management) you’ll find a leading Philips solution. In diagnosis, for example, we’ve been a leader in ultrasound services for the past 15 years, In the US, we are the No. 1 provider of personal emergency response services and our cardiovascular X-ray solutions are ranked No. 1 in overall manufacturing satisfaction. We’re also a leader in patient monitoring in intensive care units. Our VISICU eICU solution provides a sort of air-traffic-control service to guide hospital staff at a distance – ideal when there are too few staff. This not only significantly cuts patient mortality rates in Intensive Care, it also substantially reduces costly stays in intensive care units. We’re also number one in service performance for patient monitoring systems. Finally, we talked earlier about aging populations. Well, in the US, under the name Lifeline, we’re the No. 1 provider of personal emergency response services, especially for older people.
  • In Healthcare , for instance, we’ve further strengthening our leadership positions in a number of key areas across the care cycle – essentially, from prevention to cure (or long-term disease management) you’ll find a leading Philips solution. In diagnosis, for example, we’ve been a leader in ultrasound services for the past 15 years, In the US, we are the No. 1 provider of personal emergency response services and our cardiovascular X-ray solutions are ranked No. 1 in overall manufacturing satisfaction. We’re also a leader in patient monitoring in intensive care units. Our VISICU eICU solution provides a sort of air-traffic-control service to guide hospital staff at a distance – ideal when there are too few staff. This not only significantly cuts patient mortality rates in Intensive Care, it also substantially reduces costly stays in intensive care units. We’re also number one in service performance for patient monitoring systems. Finally, we talked earlier about aging populations. Well, in the US, under the name Lifeline, we’re the No. 1 provider of personal emergency response services, especially for older people.
  • In Healthcare , for instance, we’ve further strengthening our leadership positions in a number of key areas across the care cycle – essentially, from prevention to cure (or long-term disease management) you’ll find a leading Philips solution. In diagnosis, for example, we’ve been a leader in ultrasound services for the past 15 years, In the US, we are the No. 1 provider of personal emergency response services and our cardiovascular X-ray solutions are ranked No. 1 in overall manufacturing satisfaction. We’re also a leader in patient monitoring in intensive care units. Our VISICU eICU solution provides a sort of air-traffic-control service to guide hospital staff at a distance – ideal when there are too few staff. This not only significantly cuts patient mortality rates in Intensive Care, it also substantially reduces costly stays in intensive care units. We’re also number one in service performance for patient monitoring systems. Finally, we talked earlier about aging populations. Well, in the US, under the name Lifeline, we’re the No. 1 provider of personal emergency response services, especially for older people.
  • In Healthcare , for instance, we’ve further strengthening our leadership positions in a number of key areas across the care cycle – essentially, from prevention to cure (or long-term disease management) you’ll find a leading Philips solution. In diagnosis, for example, we’ve been a leader in ultrasound services for the past 15 years, In the US, we are the No. 1 provider of personal emergency response services and our cardiovascular X-ray solutions are ranked No. 1 in overall manufacturing satisfaction. We’re also a leader in patient monitoring in intensive care units. Our VISICU eICU solution provides a sort of air-traffic-control service to guide hospital staff at a distance – ideal when there are too few staff. This not only significantly cuts patient mortality rates in Intensive Care, it also substantially reduces costly stays in intensive care units. We’re also number one in service performance for patient monitoring systems. Finally, we talked earlier about aging populations. Well, in the US, under the name Lifeline, we’re the No. 1 provider of personal emergency response services, especially for older people.
  • In Healthcare , for instance, we’ve further strengthening our leadership positions in a number of key areas across the care cycle – essentially, from prevention to cure (or long-term disease management) you’ll find a leading Philips solution. In diagnosis, for example, we’ve been a leader in ultrasound services for the past 15 years, In the US, we are the No. 1 provider of personal emergency response services and our cardiovascular X-ray solutions are ranked No. 1 in overall manufacturing satisfaction. We’re also a leader in patient monitoring in intensive care units. Our VISICU eICU solution provides a sort of air-traffic-control service to guide hospital staff at a distance – ideal when there are too few staff. This not only significantly cuts patient mortality rates in Intensive Care, it also substantially reduces costly stays in intensive care units. We’re also number one in service performance for patient monitoring systems. Finally, we talked earlier about aging populations. Well, in the US, under the name Lifeline, we’re the No. 1 provider of personal emergency response services, especially for older people.
  • And then there’s climate change , of course. As we know, this is going to force us all to make changes if we’re to achieve sustainable development . But we are already taking advantage of the opportunities that are out there. For instance, almost one-fifth of global electricity consumption is used for commercial and domestic lighting. But did you know that , right now, we could almost cut this figure in half* simply by replacing existing lamps with energy-saving ones – and we’d be improving the quality of the light, too! (*actual figure: 12%).
  • Transcript

    • 1. Mesa Redonda O Papel dos Meios de Comunicação para a Humanização VI Congresso Humanização da Saúde em Ação Renata Macedo – julho 2009
    • 2. Valor da marca Philips em bilhões de dólares Royal Philips Electronics Marca reconhecida mundialmente (entre as 50 mais valiosas do mundo) o valor da marca dobrou para $8,3 bilhões desde 2004 116 mil funcionários em mais de 150 países (4.2 mil* no Brasil em 5 estados, 3 escritórios e 7 fábricas) Vendas de mais de 26 bilhões de euros (US$ 33 bilhões) com um EBITA de 3,5 como percentual de vendas 1,62 bilhão de euros de investimentos em Pesquisa e Desenvolvimento * Não inclui terceiros.
    • 3. Nossa Missão “ Melhorar a qualidade de vida das pessoas por meio do lançamento oportuno de inovações significativas” A Philips tem se reinventado muitas vezes, mas acima de tudo, nosso foco principal e a alma de nossa Companhia permanecem intactos, pois fazem parte de nossa história e estão presentes desde a criação de nossa empresa, em 1891. É a paixão que temos por…
    • 4. “ Empresa global líder em negócios que criam valor com inovações significativas para melhorar a saúde e o bem-estar das pessoas.” Saúde e bem-estar O que queremos dizer com isso? Um compromisso com: vidas saudáveis e plenas nossos funcionários e a sociedade nosso planeta
    • 5. Desafios e Tendências Globais Tendências Globais Mudanças climáticas Envelhecimento da população Globalização, urbanização e crescimentos dos mercados emergentes “ Empoderamento” do consumidor Desenvolvimento Sustentável Melhor saúde por baixo custo Home care, viver independentemente Experiências e ambientes personalizados Bem estar das pessoas Eficiência energética Philips - oportunidades Sem mudanças no sistema de cuidados com a saúde, seria necessária 25% da atual força de trabalho para oferecer o nível de cuidados de hoje em 2040* (*para um típico sistema de saúde do mundo ocidental)
    • 6. Cuidados com a Saúde Atuamos em três setores nos domínios de saúde e bem-estar Produtos de Consumo e Estilo de Vida Iluminação
    • 7. Sistemas para cuidados clínicos Liderança mundial no mercado de desfibriladores automáticos externos Soluções para o cuidado com a saúde em casa Provedor de serviços de atendimento emergencial remoto nos EUA Monitoramento de pacientes Oferece redução significativa na mortalidade e no tempo de permanência em UTIs Sistemas para diagnóstico por imagem Raio-X cardiovascular Serviços ao consumidor Serviços para sistemas de monitoramento de pacientes e ultra-som Soluções em Cuidados com a Saúde NEGÓCIOS
    • 8. Soluções em Cuidados com a Saúde NEGÓCIOS Sistemas para diagnóstico por imagem Raio-X cardiovascular Serviços ao consumidor Serviços para sistemas de monitoramento de pacientes e ultra-som Sistema de iluminação, ambientação e um aparelho de ressonância magnética proporcionam a pacientes um espaço de alegria e paz. Um jogo de luzes traz um aspecto lúdico à sala, que agrada tanto crianças como adultos. Aliada ao bem-estar está a mais alta tecnologia .
    • 9. Alinhada às estratégias do negócio Temas de saúde, bem estar e eficiência energética Iniciativas ambientais ligadas a processos produtivos e desenvolvimento de produtos Programas EcoVision, Greenproducts, Selo Verde Investimento Social Privado Com foco nas estratégias do negócio, baseado em educação Humanização da Tecnologia Provendo alinhamento entre produtos, processos, mercados emergentes “ Satisfação das necessidades das atuais gerações sem, com isso, comprometer as necessidades das futuras gerações.” SUSTENTABILIDADE (Comissão Bundland)
    • 10. Alinhada às estratégias do negócio Temas de saúde, bem estar e eficiência energética Iniciativas ambientais - processos produtivos e desenvolvimento de produtos Programas EcoVision, Greenproducts, Selo Verde SUSTENTABILIDADE Programa EcoVision 4 : Metas para 2012 30% de faturamento dos Produtos Verdes Eur 1 billhão de investimentos em Inovações Green Aprimorar nossa eficiência energética operacional em 25% Aumento de produtos verdes em Cuidados com a Saúde
    • 11. Investimento Social Privado Com foco nas estratégias do negócio, baseado em educação Humanização da Tecnologia Provendo alinhamento entre produtos, processos, mercados emergentes SUSTENTABILIDADE Brasil Unidades de Diagnóstico Móvel Cies – Centro Médico Móvel Avançado Argentina e Chile México
    • 12. Investimento Social Privado Com foco nas estratégias do negócio, baseado em educação Humanização da Tecnologia Provendo alinhamento entre produtos, processos, mercados emergentes SUSTENTABILIDADE Apoio a Pesquisa
      • Projeto de cooperação científica com USP e Unicamp no projeto QualiVida
      • Melhorar a qualidade de vida de pacientes com eplepsia
      • Instalação de ressonância magnética de 3 teslas (medida de potência do campo magnético). No Brasil a maioria dos equipamentos possuem 1.5 teslas
      • Obtenção de imagens mais níticas e profundas do cérebro, diagnósticos mais precisos e rápidos, permite examinar até 45 pacientes por dia
    • 13. Investimento Social Privado Com foco nas estratégias do negócio, baseado em educação Humanização da Tecnologia Provendo alinhamento entre produtos, processos, mercados emergentes SUSTENTABILIDADE Investimento Social Privado
    • 14. Comunicação na Humanização em Saúde... Qual é a vida que vale a pena ser vivida ? O que você fará ?
    • 15. Muito Obrigada! Renata Macedo [email_address] Conheça mais sobre o programa de Sustentabilidade em: www.sustentabilidade.philips.com.br
    • 16.  

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