Vivacious Designs - Case Studies

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A collection of case studies by Vivacious Designs.

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Vivacious Designs - Case Studies

  1. 1. designsEYE CATCHING • CREATIVE PROMOTIONAL SOLUTIONS CASE STUDIES www.viviaciousdesigns.co.uk
  2. 2. Client: Preston North End Football Club The Job Preston North End, despite The Solution currently playing in the third tier of For the 2009/10 season, with the 2010/11 PNEFC PROGRAMME English football, is a club steeped team in the npower Championship, in tradition and renowned for their the club wanted to move away from cutting edge approach to their the traditional football programme media and marketing. design and instead produce more of a magazine style. Their official matchday programme has won numerous awards and The aim was to encourage fans has long been amongst the front to read it from cover to cover, runners in their division so the rather than dip in and out which pressure was always on to improve is the usual trend with football year on year. programmes, before, during and at half time of the game. Each season saw the magazine undergo a complete facelift, with a new design and new range of features.PNE 2009/10 MATCHDAY PROGRAMME: FRONT COVER designs www.viviaciousdesigns.co.uk PNE 2009/10 MATCHDAY PROGRAMME: INSIDE PNE 2010/11 MATCHDAY PROGRAMME: PLAYER INTERVIEW EYE CATCHING • HIGH QUALITY • CREATIVE PROMOTIONAL SOLUTIONS
  3. 3. Client: Preston North End Football Club The Job The Solution Preston North End, despite For the 2009/10 season, currently playing in the third with the team in the npower 2011/12 PNEFC PROGRAMME tier of English football, is a club Championship, the club wanted steeped in tradition and renowned to move away from the traditional for their cutting edge approach to football programme design their media and marketing. and instead produce more of a magazine style. Their official matchday programme has won numerous The aim was to encourage fans awards and has long been to read it from cover to cover, amongst the front runners in rather than dip in and out which their division so the pressure was is the usual trend with football always on to improve year on year. programmes, before, during and “Viv is one of the most at half time of the game. Each season saw the magazine talented designers I have undergo a complete facelift, with a new design and new range of ever worked with. I can features. highly recommend her to any organisation who values their brand and needs it to be in the safest hands withPNE 2011/12 MATCHDAY PROGRAMME: FRONT COVER a designer who values it as highly as they do. She will make it her challenge to take it even further than the client imagined possible.” designs Derek Shaw, Previous Chairman PNEFC www.viviaciousdesigns.co.uk EYE CATCHING • HIGH QUALITY • CREATIVE PROMOTIONAL SOLUTIONS
  4. 4. Client: Preston North End Football Club The Job The Solution After suffering relegation to npower To catch the eye and generate League 1 there was a lot of doom and interest we focussed on the history 2011/12 SEASON TICKET CAMPAIGN gloom surrounding Preston North of the Club and more importantly End. successful times at the club. The challenge was to turn the The club is steeped in history as mood into one of optimism and get founder members of the Football everyone behind the club ahead League, they were the first English of the new campaign and buying football champions. They were also season tickets. the first team to win ‘The Double’ of IT’S IN THE GLORY. the league and FA Cup in 1889. IT’S IN THE VICTORY. IT’S IN THE With all of this in mind, as well as HISTORY. the more recent successes I looked Official Club Sponsor back into the history of the Club and pulled out the best photographic 2011/12 SEASON TICKET CAMPAIGN: SEASON TICKET THERMALS moments. F Else, W Cunningham, J O’Neill, J Wylie, A Singleton, Sir Tom Finney’s retirement 1960 F O’Farrell, D Mayers, J Fullam, A Alston, D Sneddon, P Thompson The campaign was pulled together under the strong tagline Glory, “I have known and worked Victory and History, with the use of bright colours to symbolise looking with Viv for years. She on the bright side of life. has delivered exceptional The result was selling more season graphic design results tickets for the campaign in League 1 than was sold for the previous which have enhanced the season in the Championship, with numbers topping 7,000. profile and reputation of the Club.” designs Adrian Ward, PNE Marketing Manager www.viviaciousdesigns.co.uk EYE CATCHING • HIGH QUALITY • CREATIVE PROMOTIONAL SOLUTIONS2011/12 SEASON TICKET CAMPAIGN: A3/A4 POSTERS 2011/12 SEASON TICKET CAMPAIGN: SEASON TICKET BOOKS
  5. 5. A SELECTION OF LEAFETS AND POSTERS
  6. 6. Decleor Treatments Face Decleor Treatments Face & Eyes Each of our Decleor facial treatments includes a welcoming back massage with each treatment tailored to the specific nature of your skin. DECLEOR CLASSIC AROMATIC our Decleor facial treatmentsEXPERT a welcoming back massage with also available. Each of FACIAL DECLEOR AROMA includes Vajazzling 1 hour 15 mins each treatment 15 mins to the specific nature of your skin. £36 1 hour tailored £40 OPENING TIMES Eye Treatments & Hair Removal Client: The Retreat Beauty Clinic The Job We found that a high percentage of This mutli-active, 100% treatment These targeted treatments provide Monday 9.30am to 1pm DECLEOR AROMA ANTI VITAL EYES is tailored to every skin type. At the AGING FACIAL an expert response to the needs Tuesday 10am to 8pm 45 min £30 heart of this treatment is a maskmins 1 hour 15 that is uniquely designed to rebalance Treatments Hands, Feet & Tan of every skin type. Even the most £40 A unique, intensive eye treatment demanding of skin is satisfied. Wednesday 10am to 8pm Thursday 10am to 8pm The Retreat Beauty Clinic, in beauty clinics in the Preston area Using Decleor’s breakthrough that melts away the feeling clients having a tint for the first time your skin. EYES For of Friday 10am to 7pm technology and their expertise, they tension. The feeling of puffinesstest is required 24hrs prior to a patch and Eyelash Tint £10 Saturday 9.30am to 3pm have gone to the heart of nature Essential Nourish Eyebrowepidermis is soothed OPIof dark shadows are Tint appearance MANICUREtreatment. and £6 SYSTEM GEL TOES Sunday Closed Preston, were looking for a new were associated with hair salons, to extractSkin very best leaving skin it’s Dehydrated Skin Dry Eyebrowrebalanced leaving the £6 Manicure 45 mins £18.50 Shape reduced.Essential Full Set (French look) £22 This precision treatment visibly glowing andtreatment This nourishing feeling firmer. complexion smooth and Luxury Manicure 1REMOVAL HAIR hour £25 Glitter Coloured Gel £25 provides an instant and thirsty skin. Expression Wrinkle EYELASHcool. immediately replenishes long term response for Lift lost moisture and LashLift PERMING Radiance of the Lift Waxing One £25 most successful nail care treatment to help emphasise the in the world. Leg brands Half Treatment reinforces the skins barrierand offer a ‘natural look’.includes a handAge Defying eyesExperience Lifting Excellence mask. Thigh £12 Full Leg MINX £18 A revolutionary and unique manicure £12 Under Arm £10 2010/11 CORPORATE REBRAND corporate brand identity, as well as a making The Retreat unique. This Soothing function. Dull And Pigmented Skin Intensifier Lasts up to eight weeks. (age 50+ years) and pedicure that promises not to Purify (Age 30-40 years) (Age 40-50 years) treatment Polish, Fingers And Toes £15 Forearm or smudge and requires no This intensive Full Arm File, Utilising the cutting- chip £12 Soothe Combination/Oily Skin This incredible facial Sensitive Skin An intensive balancing produces an immediate this deeply reviving facial. Ideal for special occasions. £10.00 each Upper Lip PARTY LASHES your skin withC to £14 of Decleors skin incorporates vitamin Re-stimulate edge reduce the appearance care development,WaxBack this £5 £15 Lip/Chin £7 with many hot designs. drying time Minx Overlay £20 logo the client was also looking for coupled with the Edwardian style treatment, that actionThisexpression lines of pigmentation and on wonderful calming The revolutionary lissage’ treatment restores facial Minx Acrylic £40 internal and external advertising and building and city centre location immediately leaves treatment brings brightens the entire OPI SPA PEDICURE SYSTEM and premature wrinkles. melting tablet mask volume withBikini from £10 innovative 33 RIBBLESDALE PLACE, BEHIND WINCKLEY SQUARE, PRESTON, PR1 3NA immediate comfort HOLLYWOOD LASHEStruly Spa Pedicure technology. your skin clearer, more The skin is gorged complexion for the plumps and revitalises £45 ‘lip-filling’ 45mins £18.50 FOR AN APPOINTMENT PLEASE CALL 01772 824833 The latestradiant skin. the highDeluxethat Pedicure 1 hour £25 Hollywood BAKE GOLD trend to hit street Spa Brazilian £15 FAKE £20 luminous and refined. with anti-aging RetinolThe to stressed skin. skin whilst softening fine 1 Tan £20 2 Tan’s £30 gives you longer, thicker lashes. Each lash lines and wrinkles making This treatment includes a hydrating Blackpool taken within 2 weeks or come Las Vegas £25 £20 marketing solutions. helped create the overall design renowned for stimulating To be is individually applied, this treatment foot mask. the production of collagen. can the skin to 1 ½youthful and up to 3 take up more hours. Lasts with a friend and share the cost. radiant. It is advisable not to have a heat months. NAILS treatment (sunbed, steam, swim) before Gold is the most luxurious Fake Bake LASH INFILLS Required every 2 to 3 weeks. Set ACRYLIC Full £25 or after waxing. £27.50 tan from Fake Bake. It contains ‘show where it goes’ cosmetic colour guide and increased concentrations of the concept. Infills £19 The Solution tanning agents have accelerated Glitter/Coloured Acrylic £30 tan development, giving you a fully Removal Inc Mini Manicure £15 developed tan in 4 to 6 hours. We met with the client to understand We wanted to make sure that the 105X 105 PRICELISTS their needs fully, the direction they branding and marketing followed wanted to take and the time frame of the aim of The Retreat, by creating the deadlines. a feeling of relaxation and total indulgence. OPENING TIMES Once the full scale of the job was known, such as marketing The use of strong bold colours and Monday 9.30am to 1pm Tuesday 10am to 8pm Wednesday 10am to 8pm requirements (advertising, signage Edwardian style graphics, created Thursday 10am to 8pm Friday 10am to 7pm Saturday 9.30am to 3pm etc.), vision, expectations, deadlines a corporate brand identity which Sunday Closed OPENING TIMES SAY HELLO TO SHELLAC UV3 TECHNOLOGY and what the business was all about brought The Retreat back to life. Monday 9.30am to 1pm Tuesday 10am to 8pm A UV-CURED COLOR COAT FEATURING DOOR PLAQUE Wednesday 10am to 8pm Thursday 10am to 8pm UV3 TECHNOLOGY: • On like polish we began our research. Friday 10am to 7pm • Wears like gel Saturday 9.30am to 3pm • Off in minutes Sunday Closed WHAT IT DOES: The most important thing when “Vivacious • The second step of the Shellac system brushes on for smooth, even coverage. HOME PAMPER - JUST £25 PER PERSON • Provides a long-lasting color to nails. Treatments in the comfort of your own home. WHY YOU NEED IT: working with a business and their Designs • Provides a revolutionary new color Treatments are: service for nails. FAKE BAKE TAN • FILE/VARNISH FINGER NAILS • FILE/POLISH TOEto two weeks. Price £25 • Last up NAILS identity is understanding the market and that includes the competitors. Add a shellac polish that will last up to two weeks for an extra £10.00 (Minimum of six people.) PAMPER PARTY - ONLY £35 PER PERSON provided high- This is essential to make sure you Ideal for hen parties or just having a night in with the girls! can make your client the best it can Ashlei Williams Beauty Therapist OPENING TIMES Monday 9.30am to 1pm Tuesday to Thursday 10am to 8pm Choose two treatments from the following list: MINX - Extending Fashion to your Fingertips & Toes. Amazing Metallics, Holograms and OPI MANICURE • OPI PEDICURE • AROMATHERAPY BACK MASSAGE Designs. The most talked about nail innovation. Worn by every celebrity on the planet. DECLEOR TASTER FACIAL • FAKE BAKE TAN • BROW SHAPE AND TINT Long lasting and requires only heat and pressure. Love Attention? Love Minx! quality support, be and make sure they stand out helping us to (Four or more people. The above package is only available in The Retreat Beauty Clinic) from the crowd. Friday 10am to 7pm Saturday 9.30am to 3pm Minx overlay £20 • Minx acrylic tips £40. Sunday Closed ADDRESS: 33 RIBBLESDALE PLACE, PRESTON, PR1 3NA HOLIDAY PAMPER - £60 PER PERSON fully qualified in NVQ Levels 2 and 3 and Decleor trained. Gift vouchers available. Therapists are achieve a fresh FOR AN APPOINTMENT PLEASE CALL 01772 824833 Feel confident at the start of your holiday. RIBBLESDALE PLACE, BEHIND WINCKLEY SQUARE, PRESTON, PR1 3NA 33 Treatments are: FOR AN APPOINTMENT PLEASE CALL 01772 824833 EYE-LASH TINT • PEDICURE • HALF LEG WAX • BIKINI WAX • BROW SHAPE A FAKE BAKE TAN (To be taken 24 hours after waxing)BUSINESS CARDS 33 RIBBLESDALE PLACE, APPOINTMENTS CALL HAVE A FAKE BAKE TAN AND GET 10% OFF ANY FAKE BAKE PRODUCT and modern look.” designs 33 RIBBLESDALE PLACE, BEHIND WINCKLEY SQUARE, PRESTON, PR1 3NA BEHIND WINCKLEY SQUARE, PRESTON, PR1 3NA 01772 824833 FOR AN APPOINTMENT PLEASE CALL 01772 824833 Rachel Ryan, The Retreat, Preston www.viviaciousdesigns.co.uk EYE CATCHING • HIGH QUALITY • CREATIVE PROMOTIONAL SOLUTIONS PRODUCT STICKERS: TO BE PLACED ON SOLD MERCHANDISE A5 PROMOTIONAL LEAFLETS
  7. 7. Client: Christians in Sport 2010 WORLD CUP SOUTH AFRICA We have used Vivacious Designs 2007/11 PROMOTIONAL SOLUTIONS for a whole raft of promotional solutions. We have always found them to be efficient, prompt, thorough, and perhaps most importantly, receptive and portrait likeable. We would have no hesitation in recommending PROMOTIONAL POSTERS AND LEAFLETS: SAY, PRAY AND PLAY Vivacious Designs to any prospective clients. Elizabeth Hunt, Christains in Sport designs www.viviaciousdesigns.co.ukCIS AUTUMN MAGAZINE: 20 PAGES, THREE EDITIONS PER YEAR CIS SPRING MAGAZINE: 20 PAGES, THREE EDITIONS PER YEAR CIS 30 YEAR ANNIVERSARY: PROMOTIONAL POSTERS AND LEAFLETS EYE CATCHING • HIGH QUALITY • CREATIVE PROMOTIONAL SOLUTIONS
  8. 8. Client: Cranden Press Ltd The Job The Solution Cranden Press Ltd is a family run After meeting with the company to family printers with competitive pricing. business who have been trading gain a full understanding of all the High quality 2011 CORPORATE BRAND IDENTITY since 1950 and were looking for a requirements, deadlines and ideas LIMITED new corporate brand identity. we began to think about an image LIMITED LIMITED which matched their reputation As well as a new logo the brief also for producing high quality print at included all external and internal competitive prices. signage. They needed their brand to stand out, and wanted it be fresh, modern and eye-catching while also keeping the company’s initials in LIMITED LIMITED the logo. We created a selection of new ideas SAMPLES OF CRANDEN PRESS LTD CORPORATE IDENTITY where the client could use various colour options throughout their marketing campaigns. The logo petitive which was selected has a more traditional feel, with its dark grey “Vivacious Designs were and brushed silver colour scheme Com fast to deliver a new representing the traditional printing blocks. eye catching corporate w eQ P rIN t identity for us. With an attention to detail, and ua very understanding of t lit as petitive your needs.” CRANDEN PRESS LIMITED Com T. 01772 796100 F. 01772 651643 E. CRANDENPRINT@BTCONNECT.COM CHAPEL HOUSE, ST MARY’S STREET PRESTON, LANCASHIRE, PR1 5LL w eQ ua lit y P r I Nt Fa st y F Catherine Bretherton, Cranden Press Ltd designs www.viviaciousdesigns.co.ukCRANDEN PRESS LTD: LETTERHEAD CRANDEN PRESS LTD CORPORATE IDENTITY: SIGNATURE (WE LOVE PRINT) EYE CATCHING • HIGH QUALITY • CREATIVE PROMOTIONAL SOLUTIONS

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