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Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
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Conference triggit viuz retargeting newsfeed facebook

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  • Please fix the chart do make it look nicer. Maybe put the logos for each exchange next to them? For Google AdX/AdMeld you can just put Google’s logo.
  • TripAdvisor UK
  • Show generic logo for Netshoes, blur out ‘Netshoes’ everywhere it’s mentioned
  • Show different generic retail logo for Mercado Libre, blur out ‘Mercado Libre’ everywhere it’s mentioned
  • Draw a # and starker statement
  • Highest recorded clickthrough rates5-10xmore cost efficient200% more volume
  • Transcript

    • 1. SEM: Les Jeux Sont Faits
    • 2. Display & Ad Exchanges: Tendance Googlopoly
    • 3. AdWords Remarketing: Ancienne Marque, Nouvelle Vie
    • 4. La Vague Retargeting: Futur de Facebook
    • 5. FBX News Feed = Comme Le Search En 2002 FBX WILL BE 2ND LARGEST CHANNEL FOR DIRECT RESPONSE ADVERTISERS EBAY, BOOKING, KELKOO & AMAZON BUILT BUSINESSES ON EARLY SEM ADOPTION
    • 6. 0 10 20 30 40 50 60 70 80 90 100 (Indexedto100) 3.5x Plus Visite Facebook vs. Google + GDN Source: Triggit Internal Data Including Google Display Network
    • 7. FBX: La Récence • 60% of people on Facebook see ad in the first hour • Day 1 sees 2-4x more conversions than any other day in 30 day period
    • 8. Case Study: Retailer’s Conv. Rate on FBX vs. Others
    • 9. More Efficiency on FBX vs. Google Country Findable UUs Conv. Rate (Clicks) USA >5MM 5% Germany >5M 7% France >5M 8% Spain >5M 6% Italy >5M 6% UK >5M 7% Russia >1.5M 8% Netherlands >1.5M 8% Poland >1.5M 5% Brazil >1.5M 5% Travel Conversion Rates: Google Display Network: 2.99%* Facebook Exchange: ~7% Source: MediaPost, Nov 14, 2012. http://www.mediapost.com/publications/article/187037/a-view-of-clicks-and- conversions.html?print#axzz2NSXGQaBK US: 26% of Total Spend per MM/UU Europe: 55% of Total Spend per MM/UU Brazil: 19% of Total Spend per MM/UU
    • 10. Right-hand side: Better Opportunity Than Paid Search • Pay 3-4x more for top 2 positions • Overlapping keyword impressions: 40-60% • Win auction 80% of the time • Only 10% cookie overlap for retailers (only 1300 advertisers total on FBX today)
    • 11. Winning With Dynamic Creatives • 1/3 – 1/4 CPC of static • 2-5x higher CTRs • 10x bigger campaign size vs. static ad campaign
    • 12. FBX News Feed: Ca Change Tout
    • 13. FBX News Feed CTR: un autre niveau “The average CTR here at Criteo is 0,75%” Greg Coleman, President 2-10xHigher CTRs on average for dynamic retail campaigns on News Feed Up to… Google Remarketing CTR: ~0,4%
    • 14. News Feed Retargeting vs. Right-Hand Rail 50% smaller ad unit • Viral retargeting • Dynamic images • Link back to site • 50K limit on product feed • Unlimited number of products for dynamic retargeting
    • 15. • 10x higher CTRs vs. coté droit • 85% baisse de CPA News Feed vs. Coté Droit UK
    • 16. • 19x higher CTRs • Only 1% lower conversion rate • 1/7 the CPA News Feed Has Best ROI & Performance Large Brazilian Retailer
    • 17. News Feed vs. Right-Hand Rail • 17x higher CTRs vs. Right-Hand Rail • 3% lower conversion rate • 1.5x higher ROI eCom: Amerique du Sud
    • 18. Brand Advocates From News Feed Ad Romania: Is it dependable? Angelica: Yes, I use it, and it’s dependable. Romania: Oh OK! Thanks! I’m used to using Western Union but it’s expensive! But it’s good to know your opinions! Social context -> +10-15%
    • 19. The Best New Channel Of The Decade

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