SEM: Les Jeux Sont Faits
Display & Ad Exchanges: Tendance Googlopoly
AdWords Remarketing: Ancienne Marque, Nouvelle Vie
La Vague Retargeting: Futur de Facebook
FBX News Feed = Comme Le Search En 2002
FBX WILL BE 2ND
LARGEST CHANNEL FOR
DIRECT RESPONSE
ADVERTISERS
EBAY, BOOKING, KEL...
0
10
20
30
40
50
60
70
80
90
100
(Indexedto100)
3.5x Plus Visite Facebook vs. Google + GDN
Source: Triggit Internal Data
I...
FBX: La Récence
• 60% of people on Facebook see ad in the first hour
• Day 1 sees 2-4x more conversions than any other day...
Case Study: Retailer’s Conv. Rate on FBX vs. Others
More Efficiency on FBX vs. Google
Country
Findable
UUs
Conv.
Rate
(Clicks)
USA >5MM 5%
Germany >5M 7%
France >5M 8%
Spain ...
Right-hand side: Better Opportunity Than Paid Search
• Pay 3-4x more for top 2
positions
• Overlapping keyword
impressions...
Winning With Dynamic Creatives
• 1/3 – 1/4 CPC of static
• 2-5x higher CTRs
• 10x bigger campaign size vs. static ad campa...
FBX News Feed: Ca Change
Tout
FBX News Feed CTR: un autre niveau
“The average CTR
here at Criteo is
0,75%”
Greg Coleman,
President
2-10xHigher CTRs on a...
News Feed Retargeting vs. Right-Hand Rail
50% smaller
ad unit
• Viral retargeting
• Dynamic images
• Link back to site
• 5...
• 10x higher CTRs vs. coté droit
• 85% baisse de CPA
News Feed vs. Coté Droit
UK
• 19x higher CTRs
• Only 1% lower conversion rate
• 1/7 the CPA
News Feed Has Best ROI & Performance
Large Brazilian
Retai...
News Feed vs. Right-Hand Rail
• 17x higher CTRs vs. Right-Hand Rail
• 3% lower conversion rate
• 1.5x higher ROI
eCom:
Ame...
Brand Advocates From News Feed Ad
Romania: Is it dependable?
Angelica: Yes, I use it, and it’s
dependable.
Romania: Oh OK!...
The Best New Channel Of The Decade
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
Conference triggit viuz  retargeting newsfeed facebook
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Conference triggit viuz retargeting newsfeed facebook

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  • Please fix the chart do make it look nicer. Maybe put the logos for each exchange next to them? For Google AdX/AdMeld you can just put Google’s logo.
  • TripAdvisor UK
  • Show generic logo for Netshoes, blur out ‘Netshoes’ everywhere it’s mentioned
  • Show different generic retail logo for Mercado Libre, blur out ‘Mercado Libre’ everywhere it’s mentioned
  • Draw a # and starker statement
  • Highest recorded clickthrough rates5-10xmore cost efficient200% more volume
  • Conference triggit viuz retargeting newsfeed facebook

    1. 1. SEM: Les Jeux Sont Faits
    2. 2. Display & Ad Exchanges: Tendance Googlopoly
    3. 3. AdWords Remarketing: Ancienne Marque, Nouvelle Vie
    4. 4. La Vague Retargeting: Futur de Facebook
    5. 5. FBX News Feed = Comme Le Search En 2002 FBX WILL BE 2ND LARGEST CHANNEL FOR DIRECT RESPONSE ADVERTISERS EBAY, BOOKING, KELKOO & AMAZON BUILT BUSINESSES ON EARLY SEM ADOPTION
    6. 6. 0 10 20 30 40 50 60 70 80 90 100 (Indexedto100) 3.5x Plus Visite Facebook vs. Google + GDN Source: Triggit Internal Data Including Google Display Network
    7. 7. FBX: La Récence • 60% of people on Facebook see ad in the first hour • Day 1 sees 2-4x more conversions than any other day in 30 day period
    8. 8. Case Study: Retailer’s Conv. Rate on FBX vs. Others
    9. 9. More Efficiency on FBX vs. Google Country Findable UUs Conv. Rate (Clicks) USA >5MM 5% Germany >5M 7% France >5M 8% Spain >5M 6% Italy >5M 6% UK >5M 7% Russia >1.5M 8% Netherlands >1.5M 8% Poland >1.5M 5% Brazil >1.5M 5% Travel Conversion Rates: Google Display Network: 2.99%* Facebook Exchange: ~7% Source: MediaPost, Nov 14, 2012. http://www.mediapost.com/publications/article/187037/a-view-of-clicks-and- conversions.html?print#axzz2NSXGQaBK US: 26% of Total Spend per MM/UU Europe: 55% of Total Spend per MM/UU Brazil: 19% of Total Spend per MM/UU
    10. 10. Right-hand side: Better Opportunity Than Paid Search • Pay 3-4x more for top 2 positions • Overlapping keyword impressions: 40-60% • Win auction 80% of the time • Only 10% cookie overlap for retailers (only 1300 advertisers total on FBX today)
    11. 11. Winning With Dynamic Creatives • 1/3 – 1/4 CPC of static • 2-5x higher CTRs • 10x bigger campaign size vs. static ad campaign
    12. 12. FBX News Feed: Ca Change Tout
    13. 13. FBX News Feed CTR: un autre niveau “The average CTR here at Criteo is 0,75%” Greg Coleman, President 2-10xHigher CTRs on average for dynamic retail campaigns on News Feed Up to… Google Remarketing CTR: ~0,4%
    14. 14. News Feed Retargeting vs. Right-Hand Rail 50% smaller ad unit • Viral retargeting • Dynamic images • Link back to site • 50K limit on product feed • Unlimited number of products for dynamic retargeting
    15. 15. • 10x higher CTRs vs. coté droit • 85% baisse de CPA News Feed vs. Coté Droit UK
    16. 16. • 19x higher CTRs • Only 1% lower conversion rate • 1/7 the CPA News Feed Has Best ROI & Performance Large Brazilian Retailer
    17. 17. News Feed vs. Right-Hand Rail • 17x higher CTRs vs. Right-Hand Rail • 3% lower conversion rate • 1.5x higher ROI eCom: Amerique du Sud
    18. 18. Brand Advocates From News Feed Ad Romania: Is it dependable? Angelica: Yes, I use it, and it’s dependable. Romania: Oh OK! Thanks! I’m used to using Western Union but it’s expensive! But it’s good to know your opinions! Social context -> +10-15%
    19. 19. The Best New Channel Of The Decade

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