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Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
Google e Microsoft
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Google e Microsoft

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  • 1. Vittorio Pasteris Riomaggiore 13 ottobre 2006 Competenze conoscenze, nuovi modelli di formazione Microsoft e Google la battaglia per l’acquisizione del patrimonio culturale mondiale
  • 2. Lavorando
  • 3. www.pasteris.it/blog/ www.sitimobili.it Lavoricchiando
  • 4. Le loro origini sono apparentemente distanti, ma il loro presente è vicino: Microsoft nasce nell’era dei PC e diventa leader nei sistemi operativi ed applicativi, Google nasce come motore di ricerca e diventa azienda di innovazione. Per molti Microsoft è la sorgente del male e vorrebbe tutto “close”, Google ruba cervelli a Microsoft e vorrebbe tutto “open”. Entrambe hanno compreso che il business del futuro si chiama conoscenza e cultura e corrono per essere i primi e …lasciare gli altri nella morsa
  • 5. http://it.wikipedia.org/wiki/Cultura
  • 6. Larry Page Co-Founder President, Products Sergey Brin Co-Founder President, Technology 1996 Page e Brin gestiscono un progetto di ricerca 1998 Nasce Google investimento iniziale $1.1 million 2001 Brevetto di PageRank e acquisizione Deja 2002 Google Adwords 2003 Acquisizione Blogger 2004 Google Brand of the Year e IPO NasdaQ 2005 Google Video, Google Maps, Google Talk
  • 7. 1975–1991: La fondazione e il successo 1992–1995: Il dominio del mercato corporate 1995–1999: Verso Internet, con Windows 2000–2005: Problemi legali, XP, .NET 2005–2007: La strada verso Vista William Henry Gates III
  • 8. Investor relation: goog, msft, yhoo, ebay
  • 9. GOOG $ 92,171,077,000
  • 10. MSFT $ 277,863,677,040
  • 11. YAHOO $ 35,178,552,720
  • 12. EBAY $ 41,598,429,660
  • 13. Google Services
  • 14. labs.google.com/ Google Labs
  • 15. Ten things Google has found to be true 1. Focus on the user and all else will follow. 2. It's best to do one thing really, really well. 3. Fast is better than slow. 4. Democracy on the web works. 5. You don't need to be at your desk to need an answer. 6. You can make money without doing evil. 7. There's always more information out there. 8. The need for information crosses all borders. 9. You can be serious without a suit. 10. Great just isn't good enough. Cultura aziendale
  • 16. Windows Client MSN Server and Tool Information Worker Microsoft Business Mobile and Embedded Devices Home and Entertainment Microsoft Platform Products & Services Microsoft Business Microsoft Entertainment and Devices
  • 17. <ul><li>Our mission </li></ul><ul><li>At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible. </li></ul><ul><li>Our Values </li></ul><ul><li>As a company, and as individuals, we value: </li></ul><ul><li>Integrity and honesty. </li></ul><ul><li>Passion for customers, for our partners, and for technology. </li></ul><ul><li>Openness and respectfulness. </li></ul><ul><li>Taking on big challenges and seeing them through. </li></ul><ul><li>Constructive self-criticism, self-improvement, and personal excellence. </li></ul><ul><li>Accountability to customers, shareholders, partners, and employees for commitments, results, and quality. </li></ul>Cultura aziendale
  • 18. Google vs Microsoft
  • 19. Google vs Microsoft
  • 20. Google vs Google archive
  • 21. La lotta per i tool tuttofare
  • 22. Cash cow
  • 23. Make or buy
  • 24. Alla caccia dei talenti
  • 25. Un problema di immagine Wired Google vs evil
  • 26. I competitor
  • 27. I competitor
  • 28. I competitor
  • 29. I competitor: il web 2.0
  • 30. <ul><li>I modelli stanno davvero cambiando </li></ul><ul><li>Servizio vs prodotto semifisico </li></ul><ul><li>I monopoli sono una “grandecomodità” </li></ul><ul><li>I modelli di business ci sono </li></ul><ul><li>Google ha risorse per comprare &quot;tutto&quot; </li></ul><ul><li>Microsoft deve &quot;coprirsi le spalle“ e può giocare di rimessa </li></ul><ul><li>Quale patrimonio culturale insidiano ? </li></ul><ul><li>E l’italia dove è ? </li></ul>Epilogo
  • 31. http://www.pasteris.it [email_address] vittorio.pasteris@ mailbox.lastampa.it Vittorio Pasteris

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